This document discusses the differences between Web 1.0 and Web 2.0, with Web 1.0 focusing on consuming content and Web 2.0 enabling users to share, create and collaborate online. It notes that while some organizations may be skeptical of Web 2.0 due to branding and messaging concerns, embracing these new technologies is important as users are comfortable with them and they can help with fundraising and attracting future donors. The document recommends starting with low risk experiments on Web 2.0 platforms to become familiar with them on an individual level before fully adopting them for an organization.

1. REMIXED

3. What the heck is Web 2.0?

4. Web 1.0 = Kansas

5. Reading Surfing Browsing Consuming

6. The .dot com boom! The .dot com bust!

7. Toto, I don’t think it is the same Web! Over the Rainbow

8. Share Create Connect Collaborate Web 2.0

11. That’s scary! What about my organization’s branding and messaging?

12. Why Web.2.0?

14. They’re comfortable with using new media! They are future donors!

15. EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?

16. The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life

17. Adoption issues Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

18. Dive in as an individual first!

19. Low Risk Experiments http://www.flickr.com/photos/striatic

20. Focused on outcomes and results

22. There’s no place like home