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Content Distribution in a Nonprofit World

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Amit Asaravala Manager of Editorial & Content Strategy TechSoup
http://ccpa.wikispaces.com/

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Content Distribution in a Nonprofit World

  1. tech soup Content Distribution in a Nonprofit World Amit Asaravala Manager of Editorial & Content Strategy TechSoup 6/14/2006 [email_address] www.techsoup.org
  2. tech soup Goals for this talk <ul><ul><li>Let you know what TechSoup is doing with CC licensing </li></ul></ul><ul><ul><li>Let you know what challenges we faced (or will face in the future) </li></ul></ul>
  3. tech soup <ul><li>A little background on TechSoup </li></ul><ul><ul><li>Launched in 2000 </li></ul></ul><ul><ul><li>Help nonprofits access technology and use it more effectively </li></ul></ul><ul><ul><li>Content, Community, & Donated Products </li></ul></ul><ul><ul><li>129,000+ registered “My TechSoup” members </li></ul></ul><ul><ul><li>400,000+ visits per month </li></ul></ul><ul><ul><li>Visitors from over 190 countries </li></ul></ul><ul><ul><li>450+ articles (and will be adding 200+ each year) </li></ul></ul>
  4. tech soup <ul><li>So, what’s TechSoup doing with Creative Commons licensing? </li></ul><ul><ul><li>Make our content more useful for our constituents </li></ul></ul><ul><ul><li>Enlist others in helping us distribute content </li></ul></ul><ul><ul><li>Reach organizations we don’t know about </li></ul></ul><ul><ul><li>Reduce time/cost of granting redistribution permission </li></ul></ul>
  5. tech soup <ul><li>How did we do it? </li></ul><ul><ul><li>Applied licensing terms on a per-article basis </li></ul></ul>
  6. tech soup <ul><li>How did we do it? </li></ul><ul><ul><li>Added fields to our content management system </li></ul></ul>
  7. tech soup <ul><li>Other CompuMentor projects </li></ul>
  8. tech soup <ul><li>Other CompuMentor projects </li></ul>http://www.netsquared.org
  9. tech soup The impact so far
  10. tech soup The impact so far
  11. tech soup Open issues <ul><li>Licensing tag may seem like gibberish to non-technical readers </li></ul>
  12. tech soup Open issues <ul><li>“ Site” licensing terms versus “content” licensing terms is confusing </li></ul>
  13. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Not sure how to deal with different license versions </li></ul></ul>
  14. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Not sure how to deal with articles that contain multiple components, each bearing their own licenses </li></ul></ul>
  15. tech soup <ul><li>Open issues </li></ul><ul><ul><li>“ Attribution” may be confusing </li></ul></ul>
  16. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Inconsistent labeling </li></ul></ul>
  17. tech soup <ul><li>Open issues </li></ul><ul><ul><li>Not sure how to deal with article updates </li></ul></ul><ul><ul><li>We have no way to measure the true extent of distribution </li></ul></ul>
  18. tech soup Open issues <ul><li>Licensing tag may seem like gibberish to non-technical readers </li></ul><ul><li>“ Site” licensing terms versus “content” licensing terms is confusing </li></ul><ul><li>Not sure how to deal with different license versions </li></ul><ul><li>Not sure how to deal with articles with multiple components each bearing their own licenses </li></ul><ul><li>“ Attribution” is confusing </li></ul><ul><li>Inconsistent labeling </li></ul><ul><li>Not sure how to deal with article updates </li></ul><ul><li>We have no way to measure the true extent of distribution </li></ul>
  19. tech soup In conclusion Amit Asaravala, Manager of Editorial & Content Strategy, TechSoup [email_address] www.techsoup.org <ul><ul><li>There are challenges – but they’re not insurmountable </li></ul></ul><ul><ul><li>Creative Commons licensing enables us to better serve nonprofits </li></ul></ul><ul><ul><li>If you have ideas on how to resolve some of these issues, let’s chat </li></ul></ul><ul><ul><li>If you know someone who would benefit from TechSoup’s content, encourage them to use it </li></ul></ul><ul><ul><li>Thanks to Creative Commons and you for helping this happen </li></ul></ul>

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