21st Century research profilesUsing social media to benefit your researchCristina Costa (Learning and Research Technologie...
Objectives To explore how the use of Web 2.0 can benefit your research, your networks and your profile including:   Avoidi...
Programme10:00   What is social media10:15   Hopes and concerns10:30   Communication style10:45   Information management11...
Online conversations #21CRes                   Chat http://twitterfall.com/   Ask/answer questions RT                     ...
Social media revolution
What is social media?                            User generated                           recommendation       Blogging/ m...
What are your favouritewebsites and why?               FlickrID: aSIMULAtor
What does social mediamean to you?
Hopes and concerns    FlickrID: ĐāżŦ {mostly absent}
Wisdom of the crowd               FlickrID: mararie
Reciprocity“a state or relationship in which there is   mutual action, influence, giving and taking, correspondence, etc.,...
A tool for collaboration andcreativity
How should youcommunicatewhen using socialmedia?  1st person  How „academic‟?  Who are you  talking to?  What else do you ...
RSS via igoogle     TReallyS impleS yndication
Sharing your workcreativecommons.org
Collaborative working               Connect               Share              Create
Collaborative working               Connect               Share              Create
Collaborative working               Connect               Share              Create
Collaborative working Academic applications:   Writing a paper   Developing a joint presentation   Grant proposals   Onlin...
I’M ONTWITTER, NO W WHAT!? for researchers                   FlickrID: shaneRobinson
INDENTITYCONNECTIONCOMMUNITY
Social networking Academic applications of these technologies:   Network to increase opportunity   Become more knowledgeab...
Digital IdentityCristina CostaUniversity of Salford
photo by Flickr ID Affendaddy                                                      from you to ushttp://www.flickr.com/pho...
visibilitygoogle search  research
http://www.flickr.com/photos/shardsofblue/5581115611
networked conversation                    presence     connection                                accessibility   availabil...
http://www.flickr.com/photos/mushon/296437369/
Get hands-on               FlickrID: SPazzø
Points to consider How can you use social media and the web to benefit:   You   Your reputation/profile/identity   Your re...
Points to consider What do you need to do to integrate social media into your routine practice and make it sustainable? Wh...
Netiquette Understand how public and permanent your online footprint is Be aware that your current or future employers cou...
Hopes and concerns    FlickrID: ĐāżŦ {mostly absent}
Moving forward                       Where                        am I                       now?                     What...
Taking action www.futureme.org
FlickrID: opensourceway
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
21st century research profiles: Using social media to benefit your research
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21st century research profiles: Using social media to benefit your research

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Are you making the most of new technologies in your research and career?

The way in which researchers work, communicate and collaborate is changing. To help you stay ahead of the game, this one-day workshop will explore how the use of social media can benefit your research, your networks and your profile.

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  • 10:00 EGIntroductions for the teamHousekeepingAny technical points regarding access to the network
  • EGSignpost to sections of the day. This is an experiential training course so you will be doing activities in each of these areas then have the opportunity to think about how these relate to your own research and social media ambitions. We have got a wide range of experience in the room today so learn from each other as much as from us. The great thing about running these courses is that I learn something new every time too.
  • EGTwitterfall is a good way of viewing all the tweets with a particular #tag as the day proceeds. In the text box under ‘All searches’ on left, type in #??? and click Add. If you want, you can also tweet from here, just login using your Twitter ID and when you want to post, click ‘New tweet’ at the top.If you want to forward on someone elses Tweet, it’s called a retweet. It’s good practice to acknowledge the source of the RT by stating RT @?? in your tweetIf you want to reply to someone or catch their attention, use their ID written @?? and they will receive it.Lots more on Twitter coming up later, just ask if there’s anything you need to know in the meantime.Chat with other participants and the wider communityAsk questions of us and othersComment and challenge on today’s discussions
  • Social media revolution video
  • EGUntil the end of the twentieth century, only a relatively small and wealthy fraction of the human race could broadcast television programs, publish newspapers, create encyclopaedias; by the twenty first century, however, inexpensive digital computers and widespread Internet access in the Western world made the means of high quality media production and distribution accessible to a substantial portion of the world's population.The power of knowledge is shifting because everyone can now create, publish, broadcast, connect, share and search. Ways of interacting formally and informally is also shifting. The OU has observed increased use of digital technologies for research dialogue e.g. Skype, Twitter, Slideshare, YouTube. (PHOTOCOPY HANDOUT FROM VITAE WORKSHOP)
  • What are your favourite work and non-work websites?How do you find information on the web?What are the key features of a good/useful website? Did you find out about any new resources you are going to look up?Keep these in mind when thinking about your own engagement online. What will make you and your online conversations easy to access and interesting?
  • What someone mentions social media to you, what is your immediate reaction?Terror?Ignore it completely and hope it goes away?Know it is there but just won't listen or acknowledge it?Happy, because you KNOW the potential it has for you and your research?
  • Flipchart and post-its to chart initial thoughts about social media engagementWe will return to this at the end and see how you feel or if any of these haven’t been covered we can talk about it in the Q&A
  • A book that’s often discussed when talking about social media isThe Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, 2004 by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology.Surowiecki is keen to explain that group opinions are not necessarily better than individual opinions all the time. If the group is working closely together there is a danger that they will all come to the same decision or that they will simply norm towards the view point of a particularly persuasive member. If the group is too similar they will lack the diversity that leads to a strong aggregated opinion. Surowiecki sets out the following three principlesIndependence Diversity Decentralisation As being essential for the wisdom of crowds to function. Collaborations that take place through the internet have the ability to be independent (e.g. everyone working on their own project), diverse (e.g. drawn from a range of disciplines/background) and decentralised (e.g. bringing together people who are funded and managed in a range of different ways).Individuals who use social media have the potential to be more collaborative, more inter-disciplinary and more able to gather and respond to feedback than their peers. To engage in social media fully, you dont need to believe in the wisdom of the crowd but you do need to be prepared to receive it anyway!Based on Surowiecki’s book, Oinas-Kukkonen[2] captures the wisdom of crowds approach with the following eight conjectures:It is possible to describe how people in a group think as a whole.In some cases, groups are remarkably intelligent and are often smarter than the smartest people in them.The three conditions for a group to be intelligent are diversity, independence, and decentralization.The best decisions are a product of disagreement and contest.Too much communication can make the group as a whole less intelligent.Information aggregation functionality is needed.The right information needs to be delivered to the right people in the right place, at the right time, and in the right way.There is no need to chase the expert.
  • In the societal web our opportunity to help others is dramatically extended: highlighting great content to another person introduce or refer them link them to great resources on the web provide them with our expertise quickly and easily wherever they are in the worldIndirect reciprocity can also arise for social media. You help me, I help somebody else, somebody else helps yet another person, and somewhere somebody helps you e.g. The film Pay it Forward‘. Social media facilitates direct and indirect reciprocity; it enables it to happen quickly. To get the most from social media interactions, be prepared to give a little. Reciprocity isn’t about following or liking everything/everyone you come across. Instead, present your own identity and connect in personally meaningful ways.
  • Charles leadbetter video
  • In your groups, spend 5 minutes discussing how you should communicate using social media. What is important? Is it different from academic communication? How?Feedback to plenary: top consideration when communicating via social media
  • EGWhen working collaboratively, there are 3 levels of connection to consider: Alys going to talk about connecting with others via social media
  • EGYou might want to share/showcase your work with others and there are many platforms for you to be able to do this depending on what files you want to share. Talk through these examples.
  • EGWhere social media really comes in handy is when you want to work with others that may not be located near you. These technologies don’t replace sitting down for a F2F brainstorming session but they are increasingly becoming a way of life as more work is done remotely. Talk through each of the examples. My area in the hands on section, will be covering using these technologies
  • EGMy area in the hands on section, will be exploring these technologies in more detail
  • Let’s have a discussion about what we have looked at so far today
  • Other questions?
  • Other questions?
  • Led by EGA word of warning...
  • Top tips from each of us
  • Revisit hopes and concerns. How do you feel about these now?
  • EGSo, we are near the end of the day and I just wanted to give you a few minutes to think about where we go from here. What happens when you leave today? What will you do in social media yourself? What support might you need to be successful?Have a think about these questions in relation to what we have done today. Write a few notes against each of the first four.Where am I now This is where you review your achievements and progress and undertake self-assessment Where do I want to be This is where you decide your goals Whats stopping me What could get in the way of your success? What can you do about it?How do I get there This is where you define the strategy you will use to achieve your goals and to break down your goal into the smaller discreet steps you will need to take to achieve your target.Taking action This is the nitty gritty where you implement your plan! have a clear objective (‘Where do I want to be?) start with what you will do NOW. There is no point in having an action plan that will start in six months’ time define clearly the steps you will take. (How do I get there?) Think of all the possible things you could do to take you closer to achieving your goal, no matter how small. Break down any large steps into smaller components, so they don’t seem so difficult to achieve arrange the steps in a logical, chronological order and put a date by which you will start each step. Try to set yourself weekly goals: what research you will do, what skills you will concentrate on learning etcdecide when you will review your progress. Keep a diary or logbook of your activities and record in it your progress as things happen. A good time to start your review is about two weeks after you have begun. Review how far you have got towards your objective, identify any mistakes you have made and what you can learn from them, look at any new ideas or opportunities that may have presented themselves and then revise your plan to incorporate these.
  • EGVisit www.futureme.org (those virtual attenders can write actions down and do this when they get back to their desks).Write a letter to yourself giving 3 actions that you will undertake in the next 3 months, it could be what you are going to do tomorrow, next week, next month or within 3 months. Delivery date should be 12 April 2012Now you have made a commitment to yourself
  • Time for questions, please feel free to answer or comment, this is not us telling you how things should be done.
  • EGThanks for your attention and enthusiasm. We are available for a while to answer any questions you may have. We will be sending out a link to gather your feedback online.
  • 21st century research profiles: Using social media to benefit your research

    1. 1. 21st Century research profilesUsing social media to benefit your researchCristina Costa (Learning and Research Technologies Manager)Dr Emma Gillaspy (Vitae NW Hub Manager)Alys Kay (Online Development Officer)
    2. 2. Objectives To explore how the use of Web 2.0 can benefit your research, your networks and your profile including: Avoiding information overload and keeping on top of the literature in your field Facilitating research collaboration and discussion Virtually extending research conferences and seminars Managing your online communication and profile
    3. 3. Programme10:00 What is social media10:15 Hopes and concerns10:30 Communication style10:45 Information management11:00 Introduction to: • Collaborative working • Social networking • Digital identity11:30 Getting hands-on14:30 Discussion15:15 Moving forward
    4. 4. Online conversations #21CRes Chat http://twitterfall.com/ Ask/answer questions RT Comment @ Challenge
    5. 5. Social media revolution
    6. 6. What is social media? User generated recommendation Blogging/ micro- Social blogging bookmarking/ referencing Wiki’s Chat RSS Slide sharing Podcasting Searching (sharing audio)WE CAN create, publish, broadcast, connect, share, search
    7. 7. What are your favouritewebsites and why? FlickrID: aSIMULAtor
    8. 8. What does social mediamean to you?
    9. 9. Hopes and concerns FlickrID: ĐāżŦ {mostly absent}
    10. 10. Wisdom of the crowd FlickrID: mararie
    11. 11. Reciprocity“a state or relationship in which there is mutual action, influence, giving and taking, correspondence, etc., between two parties or things” OED
    12. 12. A tool for collaboration andcreativity
    13. 13. How should youcommunicatewhen using socialmedia? 1st person How „academic‟? Who are you talking to? What else do you need to consider?
    14. 14. RSS via igoogle TReallyS impleS yndication
    15. 15. Sharing your workcreativecommons.org
    16. 16. Collaborative working Connect Share Create
    17. 17. Collaborative working Connect Share Create
    18. 18. Collaborative working Connect Share Create
    19. 19. Collaborative working Academic applications: Writing a paper Developing a joint presentation Grant proposals Online meetings Sharing papers with your research group Finding others in the same research field Disseminating your work Etc
    20. 20. I’M ONTWITTER, NO W WHAT!? for researchers FlickrID: shaneRobinson
    21. 21. INDENTITYCONNECTIONCOMMUNITY
    22. 22. Social networking Academic applications of these technologies: Network to increase opportunity Become more knowledgeable about your field and other fields Share useful information Access collective intelligence Practice discussion and argument Conduct research
    23. 23. Digital IdentityCristina CostaUniversity of Salford
    24. 24. photo by Flickr ID Affendaddy from you to ushttp://www.flickr.com/photos/khiltscher/3272098155/ Personal branding
    25. 25. visibilitygoogle search research
    26. 26. http://www.flickr.com/photos/shardsofblue/5581115611
    27. 27. networked conversation presence connection accessibility availability immediacy personalcommunication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation
    28. 28. http://www.flickr.com/photos/mushon/296437369/
    29. 29. Get hands-on FlickrID: SPazzø
    30. 30. Points to consider How can you use social media and the web to benefit: You Your reputation/profile/identity Your research Your career What are the limitations/drawbacks of using social media? What tools are you already using? What tools do you want to use in the future? Why? What tools would you not use in the future? Why?
    31. 31. Points to consider What do you need to do to integrate social media into your routine practice and make it sustainable? What support do you need? What advice would you give to others? How do you ensure you get a return on your investment in social media (time, give vs gain)? What value do you need to add/bring to your network What is your personal brand?
    32. 32. Netiquette Understand how public and permanent your online footprint is Be aware that your current or future employers could choose to explore that online footprint! Do not say anything online that you would not say face to face Avoid spamming and flaming Be aware that it is easy to misinterpret irony, sarcasm etc… without tone of voice or expressions to guide Check your professional body guidelines Consider who you are talking to…
    33. 33. Hopes and concerns FlickrID: ĐāżŦ {mostly absent}
    34. 34. Moving forward Where am I now? What tools/techniques are useful for you? Where Taking action do I want How might they to be? contribute to your profile / networks / productivity? How do I What’s get stopping there? me?
    35. 35. Taking action www.futureme.org
    36. 36. FlickrID: opensourceway

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