Aura Merk, Brand Planning, Strategic Brand, Marketing Communication

1. AURA MEREK (1) Perencanaan Merek Marcomm, Fikom, UMB, 2009 Judhie Setiawan

2. Aura Merek –> Mempunyai Dimensi

6. Aura Merek dan Perilaku Konsumen

7. Aura Merek dan Perilaku Konsumen

9. Push vs Pull Strategy Producer Producer Push Strategy Pull Strategy Interme- diaries Marketing activities End users Marketing activities Demand Interme- diaries Demand End users Marketing activities Demand

10. Tertarik + Ditarik Merek = Loyalitas Merek

11. Brand Pyramid

13. “ semakin kuat hubungan antara merek dengan konsumen, semakin kuat aura merek” .

14. Brand Positioning - Otomotive

15. Brand Positioning - Motorcycle

16. Jangan simpulkan dulu bahwa merek selalu menarik konsumen. Ada kalanya justru karena merek , konsumen menolak produk !

17. Terima kasih...........