Front cover analysis

1. Front cover
Target Audience and genre
The genre of Kerrang! Is rock and so is
aimed at people that enjoy listening to
this genre and its variations.
The target audience of this magazine
can range from teenagers to Adults.
Main Image
The main image is of the Lead Singer of the
band ‘Slam Dunk.’ This individual is wearing a
nose ring and leather jacket which connotes
rock as this was commonly worn by people
that created music in this genre and those who
listened to it. The use of a flaming basketball is
ironic as it relates to the band’s name and fire
is commonly related to this genre as well.
Model credit
This is ‘Slam Dunk – we are in the crowd’ and
this suggests that the band is aware of what
the population want and are sharing their
knowledge of the festival with readers.
Main Cover Line
This Cover Line uses a globally known
band to draw in the reader and has a bold
statement ‘how they changed the world’
which suggests that they are incredibly
influential and have affected everyone’s
lives by listening to them. This also
suggests that thy have a Major Article and
this also helps to draw the reader in.
Masthead
The Masthead is effective as it draws the target
audience to the magazine by being bold,
broken, having a strong font and the colour of
writing stands out against the background.
The Gutenberg Design Principle
Colours/Typefaces/House style
The magazine has three different colours.
These consist of a blue background, and
yellow and white writing. The house style is
effective as the font of important subjects
changes and so stands out more than the
insignificant parts of the main cover. This is
effective as it draws the reader to these parts
of the front cover.
Coverlines
The Coverlines share the same style of font, which allows them o be distinguished
easily from the Model Credit. These also include information on the other articles
within the magazine and allow the target audience to think that the current issue
released is interesting. It is a form of persuasion that subconsciously affects the
target audience by mention favourite bands within the genre.
Banners/Flashes/badges
This is usually used for the announcement of a
competition by drawing the target audience’s
attention to that area and this helps persuade
the person into buying the magazine.