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Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead
The masthead is located across the primal optical
area and the strong fallow area making it
recognisable straight away by the reader. It is bright
yellow to stand out and match the colour scheme of
the cover. Large Block font with the main image
cutting into the middle of the text. Text is in a
smashed style which is part of the house style of
‘KERRANG!’
Model credit
The model credit is incorporated in the main cover
line this is so it can catch the eye of the reader and
fans of the band to attract more audience.
Coverlines
The coverlines all mention different band names to
the main cover line. Example ‘WHAT ARE
PARAMORE SHOCKED AT?’ This is so the magazine
can appeal to a wider audience. There is a coverline
at the top of the page highlighted in red which
contrasts the yellow and white text it contains this
would stand out and catch the eye of a lot of people
attracting audience. Another coverline is the 7
posters used that are free with the magazine this
will attract more audience because you get
something for free.
Main cover line
The main cover line is located in the centre of the
page. It cross the weak fallow area and terminal
area however the cover line is in Big bold red letters
with the model credit which also attracts the eye of
the reader. The text on a white background so the
colour of the text contrasts with background.
Colour
The colours scheme used in this magazine is red,
yellow, black and white. The reds signify danger and
rebellion. The yellows on page stand out more from
the rest of the colours the yellow could signify joy for
being rebellious or also link with danger. All these
fonts contrast each other and stand out this creates
an informal image which makes the magazine more
fun and playful.
Typefaces
Sans serif fonts are used on the magazine to show
informality and playfulness. All the words are on the
cover are slanted at an angled this again shows
informality and suits the target audience which are
rock fans.
Photography Lighting
The lighting used on the main image is quite
high key this helps illuminate the lead singer of
the band attracting people who are interested
in ‘Green Day’. The lighting helps the text stand
out more and creates more of a fun feel to the
magazine.
Design Principles Used?
This Magazine follows the Guttenberg design
principle with the masthead being in the primary
optical area so it is the first thing someone will read.
The rule of thirds is also applied to this cover as all
the cross sections are covered and the main image is
composed to fit the rule of third.
House Style
The house style of KERRANG! Is the smashed up masthead symbolising rebellion linked to
the rock genre of music. The title is always the same font and the same size on the majority
of the magazines. The magazine also has a banner across the top of the front cover this is a
coverline that is made to stand out to the reader. The layout of the coverlines is also
repeated on the other magazine issues.
Comment on how the design of the magazine cover attracts the target audience:
Main image
The main image is framed by the text. The image is
of the lead singer of the band that the main article
is based on. It uses direct audience address so the
models eyes stand out and are always on the
reader. The composition of the image is not in a
traditional way the pose by the model is a jokey and
informal appealing more to younger readers.

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Magazine cover analysis_worksheet

  • 1. Salford City College Eccles Centre AS Media Studies Foundation Portfolio Masthead The masthead is located across the primal optical area and the strong fallow area making it recognisable straight away by the reader. It is bright yellow to stand out and match the colour scheme of the cover. Large Block font with the main image cutting into the middle of the text. Text is in a smashed style which is part of the house style of ‘KERRANG!’ Model credit The model credit is incorporated in the main cover line this is so it can catch the eye of the reader and fans of the band to attract more audience. Coverlines The coverlines all mention different band names to the main cover line. Example ‘WHAT ARE PARAMORE SHOCKED AT?’ This is so the magazine can appeal to a wider audience. There is a coverline at the top of the page highlighted in red which contrasts the yellow and white text it contains this would stand out and catch the eye of a lot of people attracting audience. Another coverline is the 7 posters used that are free with the magazine this will attract more audience because you get something for free. Main cover line The main cover line is located in the centre of the page. It cross the weak fallow area and terminal area however the cover line is in Big bold red letters with the model credit which also attracts the eye of the reader. The text on a white background so the colour of the text contrasts with background. Colour The colours scheme used in this magazine is red, yellow, black and white. The reds signify danger and rebellion. The yellows on page stand out more from the rest of the colours the yellow could signify joy for being rebellious or also link with danger. All these fonts contrast each other and stand out this creates an informal image which makes the magazine more fun and playful. Typefaces Sans serif fonts are used on the magazine to show informality and playfulness. All the words are on the cover are slanted at an angled this again shows informality and suits the target audience which are rock fans. Photography Lighting The lighting used on the main image is quite high key this helps illuminate the lead singer of the band attracting people who are interested in ‘Green Day’. The lighting helps the text stand out more and creates more of a fun feel to the magazine. Design Principles Used? This Magazine follows the Guttenberg design principle with the masthead being in the primary optical area so it is the first thing someone will read. The rule of thirds is also applied to this cover as all the cross sections are covered and the main image is composed to fit the rule of third. House Style The house style of KERRANG! Is the smashed up masthead symbolising rebellion linked to the rock genre of music. The title is always the same font and the same size on the majority of the magazines. The magazine also has a banner across the top of the front cover this is a coverline that is made to stand out to the reader. The layout of the coverlines is also repeated on the other magazine issues. Comment on how the design of the magazine cover attracts the target audience: Main image The main image is framed by the text. The image is of the lead singer of the band that the main article is based on. It uses direct audience address so the models eyes stand out and are always on the reader. The composition of the image is not in a traditional way the pose by the model is a jokey and informal appealing more to younger readers.