The document discusses using Facebook to get feedback on a potential magazine product from a small focus group. Questions were asked about whether the colors, images, and articles would attract people to the product and if any features would persuade them to buy it. The feedback was mixed, with one response saying the color scheme suggested a mixed genre but didn't promote the genre enough to buy. This person also said warmer colors were needed to make the magazine seem more approachable and attractive compared to other magazines. As a result, the document concludes the magazine would need to be redesigned with more attractive colors to fully attract the target market.

1. Question4– Who wouldthe audience be foryourmediaproduct?
To determine whetherIattractedmy audience intolookingator purchasingthe magazine,Iused
Facebooktocreate a groupthat answered5 questionsonwhatattractedthemor not. However, I
onlyaddeda fewpeople tothisgroupas I didn’twanttoomany responsesasthiswouldbecome
difficulttoanalyse.

2. I placedmyimage on Facebookandaddedseveral questionstothe side of it.Iaskedquestionssuch
as whetherthe focusgroupwould be attractedto the product byits use of colours,images,textand
articles.Ialsoaskedwhetherthe colourscheme suggestedaspecificgenre andwhetherany
featuresof the final productwouldpersuade themtobuyitif itexistedorwasprinted.
The response tomy final productwasbothpositive andnegative.One responsestatedthatthe final
colourdidsuggestitwas a mixed-genre magazine,yetdidn’tsuccessfullypromotethe genre enough
to persuade themintobuyingit.Thispersonalsostatedthat the magazine neededwarmercolours
as it didn’tappeartoapproachable enoughandthismade itun-attractive.Theysaidthatthe colours
match yetwouldn’thelpthe magazine stand-outwhencomparednexttoanotherprofessional
magazine suchas ‘Q.’

3. As a resultIknowthat the magazine wouldn’tsuccessfullyattractall the targetmarket,I know that it
wouldhave tobe redesignedandcontainmore coloursthatcan be deemedasapproachable or
attractive.