2. Target Audience and genre
The genre of Hammer is Metal and so targets
people that enjoy listening to this genre and its
variant forms.
The target audience of this magazine is a mass
audience that will listen to this genre alone.
Main Image
The main image is of the band ‘Black Sabbath.’ They
are all wearing dark clothes which connotes metal
as this was commonly worn by people that created
music in this genre and those who listened to it. The
main image suggests that the band is powerful and
triumphant and suggests that this affects their
music. The lead singer is directly addressing the
target audience by looking right at the camera.
Model credit
This is ‘172 page Sabbath tribute’ This appeals
to the audience as they will want to know
what is happening and purchase the magazine
to see who is attributing what song.
Lead Article
The lead article states that they ‘have an
‘all-star tribute.’ This attracts the reader as
they wonder what songs will be played
within the tribute so they can decide
whether to purchase the magazine or go
to the concert.
Masthead
The Masthead is effective as it draws the target
audience to the magazine by being bold; having
a stylish font and the colour is more dominant
against the background.
The Gutenberg Design Principle
The magazine follows the Gutenberg principle
as the target audiences eyes are automatically
drawn to the primary optical area. This is
effective as the magazine. This is
subconsciously persuading the target audience
to purchase the magazine as they will be
curious as to what is contained in the interview
Colours/Typefaces/House style
The magazine has different colours. These
consist of a background and white writing. The
house style is effective as the font of
important subject’s changes and so stands out
more than the insignificant parts of the main
cover. This is effective as it draws the reader
to these parts of the front cover.
Coverlines
The Coverlines share the same style of font, which allows them to be
distinguished easily from the Model Credit. These also include information
on the other articles within the magazine and allow the target audience to
think that the current issue released is interesting. It is a form of persuasion
that subconsciously affects the target audience by mention favourite bands
within the genre.
Banners/Flashes/badges
This is usually used for the announcement of a
special by drawing the target audience’s
attention to that area and this helps persuade
the person into buying the magazine.
3. Target Audience and genre
The genre of Q is multiple and so targets
people that enjoy listening to various genres.
The target audience of this magazine is a mass
audience that will listen to different genres
instead of a specific one.
Main Image
The main image is of the band ‘Arctic Monkeys.’
They are all wearing leather jackets which connotes
rock as this was commonly worn by people that
created music in this genre and those who listened
to it. The main image suggests that the band is
tightly-nit and suggests that this affects their music.
The lead singer is directly addressing the target
audience by looking right at the camera.
Model credit
This is ‘How broken hands…’ This appeals to
the audience as they find it humorous and
wonder how his has helped he group.
Lead Article
The lead article uses a globally known
band to draw in the reader and has a bold
declaration of an interview which suggests
that they are incredibly influential and
have affected everyone’s lives by listening
to them. This also suggests that they have
a Major Article and this also helps to draw
the reader in.
Masthead
The Masthead is effective as it draws the target
audience to the magazine by being bold; having
a stylish font and the colour is more dominant
against the background.
The Gutenberg Design Principle
The magazine follows the Gutenberg principle
as the target audiences eyes are automatically
drawn to the primary optical area. This is
effective as the magazine. This is
subconsciously persuading the target audience
to purchase the magazine as they will be
curious as to what is contained in the interview
Colours/Typefaces/House style
The magazine has different colours. These
consist of a background and white writing. The
house style is effective as the font of
important subject’s changes and so stands out
more than the insignificant parts of the main
cover. This is effective as it draws the reader
to these parts of the front cover.
Coverlines
The Coverlines share the same style of font, which allows them to be
distinguished easily from the Model Credit. These also include information
on the other articles within the magazine and allow the target audience to
think that the current issue released is interesting. It is a form of persuasion
that subconsciously affects the target audience by mention favourite bands
within the genre.
Banners/Flashes/badges
This is usually used for the announcement of a
special by drawing the target audience’s
attention to that area and this helps persuade
the person into buying the magazine.
4. Front cover
Target Audience and genre
The genre of Kerrang! Is rock and so is
aimed at people that enjoy listening to
this genre and its variations.
The target audience of this magazine
can range from teenagers to Adults.
Main Image
The main image is of the Lead Singer of the
band ‘Slam Dunk.’ This individual is wearing a
nose ring and leather jacket which connotes
rock as this was commonly worn by people
that created music in this genre and those who
listened to it. The use of a flaming basketball is
ironic as it relates to the band’s name and fire
is commonly related to this genre as well.
Model credit
This is ‘Slam Dunk – we are in the crowd’ and
this suggests that the band is aware of what
the population want and are sharing their
knowledge of the festival with readers.
Main Cover Line
This Cover Line uses a globally known
band to draw in the reader and has a bold
statement ‘how they changed the world’
which suggests that they are incredibly
influential and have affected everyone’s
lives by listening to them. This also
suggests that thy have a Major Article and
this also helps to draw the reader in.
Masthead
The Masthead is effective as it draws the target
audience to the magazine by being bold,
broken, having a strong font and the colour of
writing stands out against the background.
The Gutenberg Design Principle
The magazine follows the Gutenberg principle
as the target audiences eyes are automatically
drawn to the primary optical area. This is
effective as the magazine has placed the
enticement of 6 posters. This is subconsciously
persuading the target audience to purchase the
magazine as they will be curious as to who the
posters are of.
Colours/Typefaces/House style
The magazine has three different colours.
These consist of a blue background, and
yellow and white writing. The house style is
effective as the font of important subjects
changes and so stands out more than the
insignificant parts of the main cover. This is
effective as it draws the reader to these parts
of the front cover.
Coverlines
The Coverlines share the same style of font, which allows them o be distinguished
easily from the Model Credit. These also include information on the other articles
within the magazine and allow the target audience to think that the current issue
released is interesting. It is a form of persuasion that subconsciously affects the
target audience by mention favourite bands within the genre.
Banners/Flashes/badges
This is usually used for the announcement of a
competition by drawing the target audience’s
attention to that area and this helps persuade
the person into buying the magazine.
