Kaiser chiefs analysis
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The document analyzes the digipack for the album "Yours Truly, Angry Mob" by the band Kaiser Chiefs. It discusses several stereotypes presented in the packaging: 1) The band members conform to stereotypes of the indie rock genre by being all male dressed in dark clothing, suggesting turmoil and negative emotions. 2) The plain white backgrounds and use of low-key lighting on the inside cover further reinforce stereotypes of indie rock being dark and brooding. 3) While there is no clear narrative, the album title implies a theme of revolution often found in indie rock songs.
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The document analyzes the digipack for the album "Beautiful World" by the band Take-That. It summarizes how various elements of the digipack imagery either support or go against stereotypes of the pop and indie-rock genres. The band members are dressed in dark clothes on a plain bright background, supporting indie-rock stereotypes but challenging pop stereotypes. High-key lighting and a high camera angle atypical of pop packaging are used, suggesting the band sees themselves as ordinary rather than arrogant.
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The document discusses the design choices made for a promotional pack for a fictional boy band. It aimed to communicate themes of youthful spirit and chemistry between band members. Signifiers used included casual clothing, gestures showing them as a unit, and a color scheme with red and yellow lighting to seem edgy. Effects like halftone newsprint were added to resemble 1980s electropop. The packaging was designed to be cohesive across the performance video, advertisement, and album cover to clearly market the band and genre to its target audience.
Similar artists and cd covers
The document discusses potential influences for a band's debut CD cover from similar artists. It analyzes album covers from bands like Interpol, The Coral, Supergrass, Queens of the Stone Age, and The Shins. Common themes and styles noted include graphical elements that represent the band's genre in mysterious or peculiar ways, use of symbolic colors, and consistency in visual motifs that tie the albums together. The document concludes that the band wants to create an original cover that grabs attention, looks creepy or unsettling, and has multiple possible interpretations like the drawings on The Shins' albums.
Digipack deconstruction the ramones
The front cover features the iconic Ramones logo and band name in their signature style. The back cover lists the track titles in red text against a grainy black and white photo depicting their mascot character Zippy the Pinhead. Inside pages further promote the band's image by showing them dressed similarly in color photos. The disc tray also contains a black and white photo of the band reinforcing their consistent punk style with part of their catchphrase "Gabba Gabba Hey" visible in the background.
Digipack deconstruction the ramones
The document summarizes the contents and design elements of a Ramones greatest hits album digipack. The front cover features the iconic Ramones logo and band name. The back cover lists the track listings on a red background and features a black and white depiction of the character Zippy the Pinhead. The inside cover promotes the band further with a color picture of them dressed similarly in punk style. The disc tray contains another black and white photo of the band reinforcing their image, with part of a sign in the background saying "Gabba Gabba Hey".
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To start with i placed the clips i wished to use into the work area
The author placed video clips into their work area and edited them down to the desired length. They then rearranged the clips into a sequence that would tell a narrative reflecting the lyrics and ideas of the song. Finally, they added the last clips, soundtrack, and song title to complete the video. Additional effects were included to keep the audience engaged and allow smooth transitions between clips rather than just jump cuts.
Production diary
This document outlines the weekly progress of a student over several months as they worked to complete various coursework assignments for their A2 Media Studies course. It details the tasks they planned to complete each week, such as storyboarding, filming test shots, editing video clips, analyzing ancillary materials, designing surveys, and receiving feedback to implement improvements. By the end, the student had finalized their music video, production diary, and evaluation questions to submit for their coursework.
Q3
The document summarizes feedback received on a music video from audience members. Respondents felt the narrative was clear throughout the video and the edits effectively conveyed continuity, though some suggested more jump cuts. Feedback confirmed the video successfully presented the indie rock genre through elements like lighting, narrative, and guitar props. Some responses said the mix of narrative and performance became confusing halfway through but was clearer at the end, so the video was re-edited. Overall, respondents felt the characters were typical of the genre and relatable as they experienced problems audiences could relate to.
Question 4
The document discusses the use of various media technologies throughout the stages of constructing a coursework project on creating a music video. In the research stage, Google Chrome was used to find music tracks and YouTube to view official videos for analysis. Word was used to analyze the videos and Facebook for a survey. In planning, Word, Google Chrome, Survey Monkey, and Photoshop were used to develop a template, analyze lyrics, collect survey responses, and create promotional materials. In construction, Photoshop, Blogger, Chrome, and Adobe Premiere Pro were used to build materials and draft the video. In evaluation, Prezi, Word, Facebook, and PowerPoint were used to post the video, collect feedback, and
Evaluation, question 2
The combination of the main music video product and ancillary texts is effective. The video supports indie rock stereotypes through its use of props, narrative, settings and mise en scene. The first ancillary reflects the genre's uniqueness through manipulated hue and saturation of images. The second ancillary partially sets the scene by showing the main character traveling in the rain, helping to create a gloomy mood common in the genre. Together the products work well by having the ancillary texts enhance and provide context for the main video.
Naughty boy and sam smith
The music video portrays the artist and friends as characters escaping from their problems by running away together down a road. Through traveling countryside, they seem to be trying to distance themselves from issues instead of confronting them. This presents the male gender in both a negative way as childish for fleeing problems, but also positively by showing men helping each other break away from their own difficulties. The video uses techniques like tracking shots and jump cuts to tell a narrative of the characters' journey away from an initial urban setting.
Macklemore Downtown
The music video being analyzed is Macklemore's "Downtown". It features multiple male and female protagonists portrayed in both objectified and humanized ways, supporting Mulvey's "Male Gaze" theory. The urban setting matches the portrayal of supposed "biker gangs" and working class residents. Props are selectively chosen to depict the working class lifestyle and urban environment, including motorcycles, costumes, and dialects. The narrative progresses linearly from the purchase of a moped to riding bikes with others later in the day to a large group ride, using continuity of time editing and special effects like smoke, confetti, and diegetic sounds to match the festival-like urban setting.
Survey report
The survey found that the target audience for the music video product is 15-20 year olds, who are becoming interested in older bands and artists. The majority who watch music videos are female, so the product should aim at that gender to target the wider audience and potentially find more success. The target market is identified as working class individuals.
Jason derulo poster analysis
Jason Derulo is a pop music artist whose album poster goes against stereotypes of the genre. The poster depicts Derulo with a background fading from white to black, suggesting his journey from success to setbacks. The title "Everything Is" hints that the album will cover both positive and negative experiences. While most pop artists focus only on happier topics, the lighting and potential themes of Derulo's album signal that he will address both good and bad issues.
Gorillaz poster analysis
The poster depicts 5 members of the band Gorillaz who break hip-hop genre stereotypes through their individual clothing rather than typical gangster attire. They are portrayed more like a family than intimidating artists, going against expectations. The suitcase implies the poster was advertising a tour or new release, with the group appearing to be on the move or excluded from social norms.
Rihanna cd digi pack analysis
This Digi pack for Rihanna's album "Loud" reinforces several stereotypes about women and the pop music genre. The front cover depicts Rihanna wearing heavy makeup and looking downward, suggesting women use makeup to appeal to men and positioning women as inferior to men. As a pop album, the music is likely about relationships and heartbreak. The setting on the stage with an American flag continues pop music stereotypes by focusing on live performance and themes influenced by the artist's country. Camera angles and lighting are used to present Rihanna and the genre in a provocative way that emphasizes her appearance.
Ideas generation
The document discusses character and plot ideas for a music video based on the song "Wonderwall" by Oasis. The main characters will be a male protagonist dressed in dark clothes and a female protagonist dressed in a white dress to subvert stereotypes. The narrative will follow the male protagonist as he suffers from unrequited love for a girl who breaks up with her partner but only sees him as a friend, reinforcing a common indie rock theme. Iconography may include items like footballs and alcohol that play on stereotypes of male indie rock fans drowning their pain in drinking. The setting will be during daytime on a street, where dark clothes stand out to hint at the protagonist's depressed mood.
Question 4
The document discusses using Facebook to get feedback on a potential magazine product from a small focus group. Questions were asked about whether the colors, images, and articles would attract people to the product and if any features would persuade them to buy it. The feedback was mixed, with one response saying the color scheme suggested a mixed genre but didn't promote the genre enough to buy. This person also said warmer colors were needed to make the magazine seem more approachable and attractive compared to other magazines. As a result, the document concludes the magazine would need to be redesigned with more attractive colors to fully attract the target market.
Question 7
In his preliminary task, Josh Warburton only knew basic Photoshop skills like placing text and editing images. For his final product, he became skilled at advanced Photoshop techniques through continued use, allowing him to professionally edit images and make his final product more attractive to his target market. He feels he has learned Photoshop skills that improved the quality of his work between the preliminary task and final product.
Question 3
This document discusses Bauer Media, a company that distributes magazines worldwide through offices in many major cities. It has brands like NME, Golf Monthly, 4music and Kerrang. The document argues that using Bauer Media for magazine distribution would allow a product to reach a global audience at a relatively low cost due to Bauer Media's existing worldwide printing and distribution infrastructure.
Artist Image Manipulation
The artist started by loading an image into Photoshop to remove its background in order to place it on the front cover of a magazine. They used the Magic Eraser tool to quickly remove large parts of the background, which was a uniform color. Smaller colored pieces were removed using the rubber tool at a size of 110. Hue/Saturation was then used to lighten the subject's skin and reverse the lightness, making them stand out against the new dark background. The final product placed the edited image against the dark background and added text and other magazine elements following Gutenberg's design principles.
Mock Interview and Answers Magazine
1) Rock legend Owen Haynes has returned to music after being away for a long time. He hints that he has been working on new songs and a surprise for fans.
2) Owen says he has missed the chaos of being in a music studio. He has been keeping an eye on popular artists like Imagine Dragons, Sam Smith, and Ed Sheeran.
3) Owen reveals he would like to collaborate with Imagine Dragons, saying their music inspires him and gets his mind moving. He enjoys a wide variety of genres, including Calvin Harris.
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Kaiser chiefs analysis
- 1. Media Digipack Analysis JoshWarburton Kaiser Chiefs – ‘Yours Truly, Angry Mob’ Digipack Characters 5 men,stereotypesIndie-rockgenresasmostgroups,or artists, are male.Thisisa common stereotype asmostmusicvideoswithinthisgenre are male groupmembers,whereasfemales appearto stay withinthe Popgenre.The use of dark clothingonthe frontcoversupports stereotypesof thisgenre asmostRockartists are portrayedas dark,most particularlybrooding, individuals –withsongsthatfocus onfeelingsof betrayal,hate,angerandothernegative emotions. Narrative There isno clearnarrative withinthisdigipack. However,the title of thisalbumsuggeststhatthe groupmay have createdthe albumat a time of revolution –especiallyasmostIndie-rocksongs seemtohave thistheme withinthem. Iconography Theyare all wearingdarkclothing,whichisonce againsupportingthe stereotype of the Indie-rock genre.Thisisa stereotype asthe genre usesdarkclothestohintat the turmoil thatisgoingon withinthe individual,(the one suffering),whichdarkclothesare commonlyassociatedwithnegative aspectsof life. Settings The front and backcover to thisdigipackare plain,withonlyawhite background.The inside cover, however,showsawoodenfloorwithalight-box placedonit.The floorisdark,whichsuggeststhat Low-keylighting(seeStyle) hasbeenusedinorderto make the light-box more noticeable,butalso to showthe group’sname reflectingoff of the floor. Style
- 2. Media Digipack Analysis JoshWarburton Editing– High Keylighting- makesthe group’sheadandclothescontrastagainstthe light background. Low-keylighting–onthe innercase of the digipack,it’sa stereotype of the genre asthe room isdark withonlya light-box beingthe illuminatedarea.Thisisa stereotype asitsuggeststhata specificitem,object,actor personcan save them.Thissupportsthe stereotype asalmostall groups, or musicartists,use thissymbol towithintheirmusicvideosorreleases. Camera – Close Ups- showsthe group’sfacial expressions.Stereotype of themfeeling noemotion, or showingany.Highangle shot – of the light-box onthe innercase,thishasbeen done toshow the reflectionof the group’sname comingoff of the woodenfloor. The use of neonlightsgoesagainst stereotype of Indie rockasit’scommonlyassociatedwiththe genre of electronicmusicorclub tracks. Thisgoesagainstthisstereotype asitsuggeststhisgroupof artistswill use thistype of music and incorporate itintotheirownsongs.