The magazine advertisement uses typography and design techniques to effectively market and promote a music album. The large font size of the band name grabs readers' attention, while smaller fonts provide less important details. A black and white color scheme highlights key information like the album title and release details. Imagery of the sea reinforces the chill music genre. The three strip layout places important elements like the band name at the top to draw readers in, with additional album details at the bottom. This structured format encourages readers to analyze the ad holistically.