Unit-IV; Professional Sales Representative (PSR).pptx
Media task 3d
1. One componentthat all 3 of the pages include is a consistent colour scheme.
These colours are red and black and are used to connote masculinity,in order
to appeal to the target audience. This helps create a house theme/style and
creates a sense of professionalism for the magazineand also enforces the
brand. By doing this, ‘Q’ have followed the commonconventions of a
magazine.
Another feature present throughout is the Masthead. This is also a common
convention of a magazine. Using a masthead playsa key role in the
trademarkingQ, and the consistency familiarises the audience with the logo
and the company.It can also help to build associations between the masthead
and a specific genre.
All 3 sections containan image displayingthe group ‘U2’, who are the featured
artists on this issue of the magazine. These pictures are anchored to the
relative coverlines/articles. A direct mode of address is includedin 2 out of the
3 pictures to connect with the audience, so that they’re more likely to
purchase the magazine. This group relate to the ‘rock’ genre of the magazine
and would appeal to the target audience as they have an interest in groups
similar to U2.
The 3 pages all have similartypography and the fonts/sizes vary with
importance. The large, bold text indicates the beginningof the article or
coverlines relating to the group. The text stands out against the backgrounds
due to specific colour choices, in-order to draw attention to the article/story.
An informalmode of languageis includedthroughout these pages to try and
relate to the target audience. The majority of the language is colloquial; this is
done so that the readers feel comfortable reading the text as it is language
that they would typically use.
The genre of ‘rock’ is followed through on all of these pages; this is a common
convention of all magazines and enforces the continuity of the magazine.