ELLE magazine targets young women aged 16-30 interested in fashion and beauty. It is published by Hachette Filipacchi Media U.S. and focuses on appearance, celebrity, and fashion trends. The analyzed issue features singer Lily Allen on the cover. Her pose and dress portray a strong, independent woman and signal the magazine's focus on style. Inside, articles discuss fashion, beauty, and celebrity interviews, while advertisements feature high-end fashion and beauty brands. The magazine presents a stylish image through its simple layout, complementary colors, and side text providing article insights.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
1. Analysing Magazines - ELLE Magazine<br />By Sian Lynes<br />Title consideration<br />“ELLE” translated in French means “she” as a magazine that is specifically aimed at young women. <br />Publisher of the magazine<br />The magazine is published my Hachette Filipacchi Media U.S. Inc. It is also responsible for publishing Elle Decor, Cycle World, Car and Driver, Road & Track and Woman’s Day. Hachette Filipachhi Media U.S. is part of the larger Hachette Filipacchi Médias , one of the world’s largest magazine publishers. In France, it publishes 47 magazines including Elle France. ELLE UK costs £3.80 per issue and being a monthly publication there are 12 issues per year. In the first half of 2010, ELLE UK had 195,625 issues in circulation. ELLE UK has its own website Elle.uk.com, which was launched in November 2010 as the growth of the magazine increased. <br />The target audience for the magazine<br />ELLE targets the young woman aged 16 - 30, interested in the latest fashion and beauty trends. The advertisements in the magazine are generally fashion and beauty brands advertising latest products or fashion lines aimed at females, so the reader would have to be earning money with disposable income to purchase any of the products. Articles in the magazine focus generally on appearance, with topics ranging from exercise workouts to the latest fashion must-haves. <br />The cover of the magazine<br />Celebrity and music star Lily Allen braces the cover which immediately appeals to the audience as it is a face they would recognise. Lily poses with a subtle and ‘model-like’ look on her face; this gives Lily and the cover a high-fashion appeal. Lily also bares her hands on her cheeks with her hips posed to the side which portrays a strong and independent female. The clothes worn on the cover of ELLE is highly important, in this case Lily bares a dress made of lace and a patterned star fabric. With this overall look, it is clear that the target audience is a young female interested in fashion and celebrity lifestyle. “ELLE” has a long and elegant font positioned at the top of the magazine with large spacing between each letter. Lily’s face submerges one of the Letters in “ELLE” but as the magazine is a well known magazine it does not affect the recognition of the magazine. This elegant typeface is continued on the subtitles of the magazine, which vary from black and white font colours. These subtitles give the cover a very simple and stylish feel to it, and are responsible for giving short insights into what features inside the magazine. With just these simple subtitles, it focuses more attention on the cover girl, Lily Allen and her interview which is one of the key features of this issue. However, ELLE does have a similar look to other leading high-fashion magazine “VOGUE”, with its chic spaced out font as well as baring other celebrity features on its cover. However, it differs in content in the fact that ELLE features high street fashion as well as couture where as VOGUE is renowned for just its couture content. <br />The ‘style’ of presentation of the magazine <br />ELLE’s presentation on the cover is very simple. The subtitles are based to the side of Lily’s shot with a larger eye catching phrase in front of Lily’s dress. With no other pictures on the cover and just text, it gives the magazine an expensive and smart look about it. Overall, the presentation is based on the colour of Lily Allen’s photo which has a purple background to it. Therefore the colour of the font (black and white) is chosen to contrast with the colour theme of the photo. Overall, with this complimenting colour theme, centre image and side titles it gives a stylish cover that will appeal to its target audience. <br />The ‘mode of address’ of the magazine<br />ELLE begins addressing its reader with an Editor’s letter, which addresses the reader as “you”. ELLE has a range of article split into Beauty/travel/Fashion/Features/Edits/Cover which is on its content page. Mainly, Beauty and Fashion are its focus points being a fashion magazine, with articles “How to work autumn/winter trends” and a “Beauty hotlist”. <br />The advertisements that appear in the magazine<br />Mainly the products being advertisements are fashion brands, cosmetics and perfumes. The fashion brands which include for example Chanel and Gucci are haute couture and so can range from a hundred pound per item to thousands of pounds. Advertisements for cosmetics include products like mascara to facial creams. These are in a more affordable price range and could range from ten to thirty depending. These products are clearly aimed at women perhaps ages 20 – 35 who wish to keep young and keep stylish. Particularly, the fashion brands feature as the magazine is a fashion magazine and people will buy it to find the latest trends; which will be available at these stores. The models that represent all of these products are women, appropriate for the magazine target audience. The audience there may relate to the models as they are portrayed as fashionable, young (majority) and sexy. Therefore the audience may want to be more like the models depicted in the magazine if they buy the product they are representing. <br />Representations in the magazine<br />Women are represented more dominantly in ELLE magazine rather than men, for obvious reasons that it is a women’s magazine. However, they represent women as independent and strong figures for their readers. For example, Lily Allen who features on the cover and an article within about her business aspirations represents a strong female who knows what she wants. Males however feature dimly in the magazine; one male is featured alongside a model as a sort of sex symbol to sell a perfume. In contrast to this, Patrick Dempsey (45), an actor, features in a Q&A article where still he is appeared as a famous sex symbol and eye candy which many women reading the magazine would want to read. The fact that males are portrayed as sex symbols and in contrast women are portrayed as independent and fashionable is very conflicting. The reason behind this may be because today, debatable or not, that women are still seen in society as lesser of their male counterpart. The fact there is fewer males in the magazines make sure their audience can relate more to the magazine/articles and to not feel secluded. However, the magazine does not feature women of older age (50+), this may be because older women (the majority) do not show a particular interest for fashion culture which the magazine widely focuses on.<br />The competition for the magazine <br />As a fashion magazine, ELLE competes with the likes of VOGUE, and In Style magazine. VOGUE circulates 1.25million issues where as ELLE is just behind with 1.1million (in the U.S.). Being its main U.S. competitor, In Style has a larger 1.8million in circulation. In the U.K. Glamour Magazine is ELLE’s biggest competitor too, with 500,000 in circulation. Whereas ELLE grasps just 200,000 in circulation reported for 2010. Similarly, Glamour focuses on high fashion as well as high street fashion which ELLE may focus on but not in excess unlike Glamour. The prices also contribute, Glamour only £2 and ELLE being £3.80 is a large difference and may be a valid reason why it circulates more. Glamour may also offer discount in their magazine at certain high street stores, which ELLE does offer regularly (if have done in the past). Glamour may hold some faint ideologies as they support women in political or high governing positions; for example Michelle Obama graced the cover of U.S. Glamour. <br />