poster analysis of Jason Derulo

1. Jason Derulo – Poster Analysis
Characters
The character is Jason Derulo, a well known music artist from the Pop genre. This poster
goes against stereotype as most people assume that Pop artists are female, due to the
growing increase in songs that are focused on relationships and around their failure or
success. This also presents Jason as an artist who is willing to be seen as different due to the
stereotype of most male musicians going into the Indie-rock or other genres.
Narrative
The poster for the artists album ‘Everything Is’ seems to suggest that there is a narrative to
the release. The album title hints at the idea of this artist focusing his songs on any
successes that he has recently experienced or seen in his career, personal life or global
events. This goes against the stereotype of artists from the Pop genre basing their songs
around more upsetting issues, usually break-ups and negative situations that they’ve been
in or suffered from.
Settings
Fading background goes from white to black. Appears to suggest that this artist has
journeyed from one end of the spectrum to the other, hints at the album being about a
journey and the experiences he has had while on it. The light half of the background appears
to represent the good thigs that have happened, such as successes, while the dark part
suggests that he has suffered as well, such as setbacks and failures when recording. The
position of the artist seems to hint at the idea of him being in a neutral zone, portrayed by
the image of him being in the area where light fades into dark.
Style
Lighting is High-key to low-key. This goes against stereotype of the pop genre as most artists
are shown with high-key lighting to maintain the upbeat atmosphere that they usually
create. The usage of this lighting suggests that the artist will be singing about both good and
bad topics, going against the "norm" as other artists from this genre tend to focus on the

2. better and happier experiences and events. Close-up of the artists face shows them looking
straight out at the individual holding the cover. This portrays the artist as confident and
arrogant, following stereotype as most Pop artists show themselves in a superior manner
through their videos and posters.