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Front cover 
Target Audience and genre 
The genre of Kerrang! Is rock and so is 
aimed at people that enjoy listening to 
this genre and its variations. 
The target audience of this magazine 
can range from teenagers to Adults. 
Main Image 
The main image is of the Lead Singer of the 
band ‘Slam Dunk.’ This individual is wearing a 
nose ring and leather jacket which connotes 
rock as this was commonly worn by people 
that created music in this genre and those who 
listened to it. The use of a flaming basketball is 
ironic as it relates to the band’s name and fire 
is commonly related to this genre as well. 
Model credit 
This is ‘Slam Dunk – we are in the crowd’ and 
this suggests that the band is aware of what 
the population want and are sharing their 
knowledge of the festival with readers. 
Main Cover Line 
This Cover Line uses a globally known 
band to draw in the reader and has a bold 
statement ‘how they changed the world’ 
which suggests that they are incredibly 
influential and have affected everyone’s 
lives by listening to them. This also 
suggests that thy have a Major Article and 
this also helps to draw the reader in. 
Masthead 
The Masthead is effective as it draws the target 
audience to the magazine by being bold, 
broken, having a strong font and the colour of 
writing stands out against the background. 
The Gutenberg Design Principle 
Colours/Typefaces/House style 
The magazine has three different colours. 
These consist of a blue background, and 
yellow and white writing. The house style is 
effective as the font of important subjects 
changes and so stands out more than the 
insignificant parts of the main cover. This is 
effective as it draws the reader to these parts 
of the front cover. 
Coverlines 
The Coverlines share the same style of font, which allows them o be distinguished 
easily from the Model Credit. These also include information on the other articles 
within the magazine and allow the target audience to think that the current issue 
released is interesting. It is a form of persuasion that subconsciously affects the 
target audience by mention favourite bands within the genre. 
Banners/Flashes/badges 
This is usually used for the announcement of a 
competition by drawing the target audience’s 
attention to that area and this helps persuade 
the person into buying the magazine.

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Comparing magazine covers

  • 1. Front cover Target Audience and genre The genre of Kerrang! Is rock and so is aimed at people that enjoy listening to this genre and its variations. The target audience of this magazine can range from teenagers to Adults. Main Image The main image is of the Lead Singer of the band ‘Slam Dunk.’ This individual is wearing a nose ring and leather jacket which connotes rock as this was commonly worn by people that created music in this genre and those who listened to it. The use of a flaming basketball is ironic as it relates to the band’s name and fire is commonly related to this genre as well. Model credit This is ‘Slam Dunk – we are in the crowd’ and this suggests that the band is aware of what the population want and are sharing their knowledge of the festival with readers. Main Cover Line This Cover Line uses a globally known band to draw in the reader and has a bold statement ‘how they changed the world’ which suggests that they are incredibly influential and have affected everyone’s lives by listening to them. This also suggests that thy have a Major Article and this also helps to draw the reader in. Masthead The Masthead is effective as it draws the target audience to the magazine by being bold, broken, having a strong font and the colour of writing stands out against the background. The Gutenberg Design Principle Colours/Typefaces/House style The magazine has three different colours. These consist of a blue background, and yellow and white writing. The house style is effective as the font of important subjects changes and so stands out more than the insignificant parts of the main cover. This is effective as it draws the reader to these parts of the front cover. Coverlines The Coverlines share the same style of font, which allows them o be distinguished easily from the Model Credit. These also include information on the other articles within the magazine and allow the target audience to think that the current issue released is interesting. It is a form of persuasion that subconsciously affects the target audience by mention favourite bands within the genre. Banners/Flashes/badges This is usually used for the announcement of a competition by drawing the target audience’s attention to that area and this helps persuade the person into buying the magazine.