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Targeting Strategy: Crawl, Walk, Run
Creating Marketing Solutions
•Understand User Intent  Affinity
•Use Advanced Technologies to Deliver
Relevance
•Test, Target  Optimize
 Emerging                           Marketing
 Marketing
Technology
                   RAMP               ROI
Post-Click
•Optimized Landing pages
•Site Optimization
•Application Design  Development
                Pre-Click
•Adplications (Intelligent Ad Units)
•Video  Rich Media Search Ads
Personalization  Targeting Roadmap

• Build Segments 
  Affinities
• Hypothesize
  Relevance
• Create  Develop
• Test  Validate
• Monitor
Segments: Thick Slices = High Impact
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy
OnSite Tageting Strategy

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