Presentation was presented at the Strategy Institute Conference in 06. Media files are available, contact me via email and I'll send them to you.

1. DynaTek Media
“Get Converged”
Gary C. Quasebarth
Vice President Operations

2. About DynaTek
• DynaTek founded in 2002
• Corporate headquarters in Scottsdale, AZ
• Offices located in Austin, Cleveland, UK
• 4 Active effectiveness pilots looking at different aspects of
digital signage implementations
• 2000 sites operational by end Q1 07

3. Media Supply Chain
Rolls Defined
Raw 2 Post
Content Production
1
3
Traffic
Ad Scheduling
Reservations Management
$
4
Report Network
Transact Delivery
6
Air
5

4. The Issues 5 Years Ago
• Price…displays, players
• Lack of robust software platforms
• Lack of credible ROI and or Business Models
• Bandwidth and associated cost

5. Current Barriers
• Operators failure to understand scalability
• Lack of available inventory in vertical markets
• Advertisers slow to adopt…paradigm shift

6. DynaTek’s Convergence
Reach_Engage_Convert
• At the Pump
• On the Cell Phones
• In the Store
• On the web

7. Software Must Haves
• Reservation Capability
• Proof of play for media and hardware!
• Scheduling tools, zones, regions, languages…
• Hardware health monitoring & remote
management
• Highly scaleable architecture

8. Hardware Best Practices
• Use Standard Player Hardware Image from a
major supplier
• Build a Clean OS Image
• Use LCD displays w/232 capabilities
• Standardize mounting systems
• Kit and test systems (time is money)
• Asset Management

9. Why At The Pump?
• Motivate Consumer
Behavior
• Bring instant value
e.g. coupons and
offers
• Builds long term
customer loyalty

10. Why Customers Cell Phone?
• Text mnms to 78247
• Customer Sends a
Text Message for an
instant coupon
• Coupon delivered to
their phone and to an
in-store printer

11. Why In Store?
• Increase product sales
• Reduce perceived wait
time
• Build relationship with
customer by offering
localized weather,
traffic and community
information

12. Why On the Web
Drive traffic back to store
Digital Communities
Customized Loyalty Programs
Powered by Instant Win promotions
Brandmovers.com
Text ‘scratch’ to 78247

13. Get Converged
Moves Your Customers
To the store To the Web
To the phone