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Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC Search Becomes the Display OS
Jonathan Mendez, Founder NYC & SF  pioneering creative technology for real-time rules based/event driven display ads & landing pages.  Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC
Twitter: @jonathanmendez Published Case Studies (partial list) Testing Methodology Landing Page Simplicity Query Reinforcement Keyword Match Type Social Media Optimization Branded Keywords Targeted Content Trust & Security Icons Advanced Landing Pages  SMX West 2009  © 2009 Ramp Digital, LLC Blog:
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ I do not regard advertising as entertainment or an art form but as a medium of information” -David Ogilvy Ads are Information
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC Information Management Document Retrieval (search) The Web is Information Management
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ This is the first mass marketing medium ever that isn't supported by ads!” -Seth Godin, September, 2008 The Web Does Not Need Ads
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ People don't read advertising, they read what interests them... Sometimes that's advertising." -Howard Gossage But Relevance Makes the Web Better
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Getting Display Into the Medium
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Take the Flow of Search User Control  query Data Intelligence algo Contextual Relevance SERP Page
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Flip It with Display Page Contextual Relevance creative/offer Data Intelligence Semantic Web User Control query
Search Becomes the Display OS SES NYC 2009  © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Examples Page http:www://www.rampdigital.com/ramps

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Search Becomes the Display OS

  • 1. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC Search Becomes the Display OS
  • 2. Jonathan Mendez, Founder NYC & SF pioneering creative technology for real-time rules based/event driven display ads & landing pages. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC
  • 3. Twitter: @jonathanmendez Published Case Studies (partial list) Testing Methodology Landing Page Simplicity Query Reinforcement Keyword Match Type Social Media Optimization Branded Keywords Targeted Content Trust & Security Icons Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC Blog:
  • 4. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ I do not regard advertising as entertainment or an art form but as a medium of information” -David Ogilvy Ads are Information
  • 5. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC Information Management Document Retrieval (search) The Web is Information Management
  • 6. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ This is the first mass marketing medium ever that isn't supported by ads!” -Seth Godin, September, 2008 The Web Does Not Need Ads
  • 7. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ People don't read advertising, they read what interests them... Sometimes that's advertising." -Howard Gossage But Relevance Makes the Web Better
  • 8. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008
  • 9. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Getting Display Into the Medium
  • 10. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Take the Flow of Search User Control query Data Intelligence algo Contextual Relevance SERP Page
  • 11. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Flip It with Display Page Contextual Relevance creative/offer Data Intelligence Semantic Web User Control query
  • 12. Search Becomes the Display OS SES NYC 2009 © 2009 Ramp Digital, LLC “ For All the New Media Spin, It's Just an 'Old' Media” – Advertising Age story on Display Media, July 28, 2008 Examples Page http:www://www.rampdigital.com/ramps

Editor's Notes

  1. Terminator. Search is the ultimate intelligent bot. How many of you are scared in any way by technology? How many of you are scared by search technology?