Targeting, Relevance, Engagement
•
0 likes•708 views
Charleston Conference 7 November 2013 Presented by Jonathan Hevenstone, Senior VP, Business Development, Atypon
Report
Share
Report
Share
Download to read offline
Recommended
Engagement: New Approaches for Connecting with Your Users
Kevin Cohn of Atypon gave a presentation on new approaches for connecting with users. He discussed how engagement has traditionally lacked user targeting, with less than 1% of content targeted. The goal is to increase targeting to 25% by incentivizing registration, lowering barriers to registration, keeping users logged in, and targeting content probabilistically based on what is known about each individual user and their interests. This improved targeting will allow for better recommendations and personalized search results.
Library technology in content discovery - evidence from a large-scale reader ...
This document summarizes the results of a large-scale survey of over 19,000 readers globally about how they discover and access scholarly content. The survey was supported by several academic publishers and aimed to provide data to publishers, libraries, and technology companies on the relative importance of different discovery channels. It finds that while publishers' websites and search engines are still dominant, libraries and library-linked discovery tools play an important role in many subject areas. The full report contains extensive breakdowns of the results by demographics, disciplines, and other categories.
How readers discover content in scholarly journals - the results from a large...
This document summarizes the results of a large survey on how readers discover scholarly journal content. The survey received over 19,000 respondents globally and examined which discovery resources readers prefer, their search engine and device preferences, and their usage of publisher websites and other channels. Key findings include that publisher websites are not dominant discovery channels, Google and Google Scholar are less important for subscribers than sometimes believed, and different subject areas prefer different discovery methods, such as humanities researchers relying more on library websites. The full report contains extensive data broken down by demographics and subject area.
Simon inger 2016 nfais annual conference presentation - how readers discove...
A first glimpse of the results of the much anticipated repeat of How Readers Discover Content in Scholarly Publications. The 2015 results follow up on the work done in 2012, 2008, and 2005. The work looks at a range of starting points for journal and online book discovery and with 40000 respondents provides in-depth sectoral, regional and subject-based breakdowns of the data.
online pharmacy india
Buy Medicine Online With Prescription Via PharmEasy App. Get Flat 20% OFF On All Medicine Purchase. No Minimum Order Value. Medicines Delivered At Doorstep.
How readers discover content in scholarly journals - the results from a large...
This document summarizes the results of a large survey about how readers discover scholarly content. Some key findings include:
- The survey received over 19,000 responses from readers globally across multiple subject areas.
- It studied preferences for discovery resources, search engines, devices, app use, and publisher website features.
- Physicists seem to make less use of article aggregations than those in other fields, possibly because of alternatives like ArXiv or a lack of critical physics content in aggregations.
- Chemists use "Table of Contents" alerts as much as search to discover new articles, something other fields could learn from.
Working with library search platforms
A paper that discusses the benefits to publishers of making sure they work with the library web scale discovery (resource discovery services, or RDS). Also discusses conflict for secondary publishers, A&Is in working with RDS.
Broken access publishing
This document discusses how publisher access policies can break library workflows by being incompatible with how libraries authenticate users and link to resources. It provides three case studies of libraries that face "broken access" due to publishers not supporting the libraries' preferred authentication methods like Shibboleth single sign-on or not allowing the use of proxies needed for remote access. The document advocates that libraries plan their access strategies considering how readers, library technology, and external discovery services integrate with publisher access policies and authentication options.
Recommended
Engagement: New Approaches for Connecting with Your Users
Kevin Cohn of Atypon gave a presentation on new approaches for connecting with users. He discussed how engagement has traditionally lacked user targeting, with less than 1% of content targeted. The goal is to increase targeting to 25% by incentivizing registration, lowering barriers to registration, keeping users logged in, and targeting content probabilistically based on what is known about each individual user and their interests. This improved targeting will allow for better recommendations and personalized search results.
Library technology in content discovery - evidence from a large-scale reader ...
This document summarizes the results of a large-scale survey of over 19,000 readers globally about how they discover and access scholarly content. The survey was supported by several academic publishers and aimed to provide data to publishers, libraries, and technology companies on the relative importance of different discovery channels. It finds that while publishers' websites and search engines are still dominant, libraries and library-linked discovery tools play an important role in many subject areas. The full report contains extensive breakdowns of the results by demographics, disciplines, and other categories.
How readers discover content in scholarly journals - the results from a large...
This document summarizes the results of a large survey on how readers discover scholarly journal content. The survey received over 19,000 respondents globally and examined which discovery resources readers prefer, their search engine and device preferences, and their usage of publisher websites and other channels. Key findings include that publisher websites are not dominant discovery channels, Google and Google Scholar are less important for subscribers than sometimes believed, and different subject areas prefer different discovery methods, such as humanities researchers relying more on library websites. The full report contains extensive data broken down by demographics and subject area.
Simon inger 2016 nfais annual conference presentation - how readers discove...
A first glimpse of the results of the much anticipated repeat of How Readers Discover Content in Scholarly Publications. The 2015 results follow up on the work done in 2012, 2008, and 2005. The work looks at a range of starting points for journal and online book discovery and with 40000 respondents provides in-depth sectoral, regional and subject-based breakdowns of the data.
online pharmacy india
Buy Medicine Online With Prescription Via PharmEasy App. Get Flat 20% OFF On All Medicine Purchase. No Minimum Order Value. Medicines Delivered At Doorstep.
How readers discover content in scholarly journals - the results from a large...
This document summarizes the results of a large survey about how readers discover scholarly content. Some key findings include:
- The survey received over 19,000 responses from readers globally across multiple subject areas.
- It studied preferences for discovery resources, search engines, devices, app use, and publisher website features.
- Physicists seem to make less use of article aggregations than those in other fields, possibly because of alternatives like ArXiv or a lack of critical physics content in aggregations.
- Chemists use "Table of Contents" alerts as much as search to discover new articles, something other fields could learn from.
Working with library search platforms
A paper that discusses the benefits to publishers of making sure they work with the library web scale discovery (resource discovery services, or RDS). Also discusses conflict for secondary publishers, A&Is in working with RDS.
Broken access publishing
This document discusses how publisher access policies can break library workflows by being incompatible with how libraries authenticate users and link to resources. It provides three case studies of libraries that face "broken access" due to publishers not supporting the libraries' preferred authentication methods like Shibboleth single sign-on or not allowing the use of proxies needed for remote access. The document advocates that libraries plan their access strategies considering how readers, library technology, and external discovery services integrate with publisher access policies and authentication options.
What Scholarly Societies Want from their Publishers
Simon Inger Consulting and Renew Consulting for Societies undertake numerous strategic business reviews of publishers' and societies' journals business, often with a view to finding an appropriate publishing partner for a society that can keep up with a rapidly changing publishing environment. The impact of open access is significant, and has led many societies to rethink their publishing mission beyond making a surplus to support the society's charitable operations.
ICIC 2016: Building a Crowdsourced Chemical Database from the Web (Bring Dee...
Besides the hidden deep web, the chemistry content of the visible web is also, more often than not, poorly indexed and difficult to search using the standard search engines. Since 2008 ChemAxon started to experiment and created Chemicalize by combining a chemically intelligent indexing and search system with a crowdsourced web exploration method. After 8 years of successful operation and continuous development, we can summarize now our results and we are happy to introduce our next-generation chemical web search and property calculation platform, the New Chemicalize.
ICIC 2016: New Product Introduction RightsDirect
RightsDirect provides global licensing and content solutions to make copyright work for everyone. It offers licensing solutions, rights management, and other services to rightsholders and publishers. For content users, it provides document delivery, text and data mining, and enterprise content management services to organizations through solutions like RightFind and a Multinational Copyright License to simplify access and sharing of copyrighted materials. The license helps fill gaps in coverage from individual publisher licenses by allowing storage, sharing, and other uses of electronic articles across borders according to a consistent set of rights.
Hcic Greystone 2010 Ns Mm Final
This document summarizes a presentation about website performance and ROI given by representatives from NorthShore University HealthSystem and Marcel Media. It discusses NorthShore's partnership with Marcel Media over 10 years, focusing on search engine optimization, social media marketing, and data-driven strategies. Key metrics like pages per visit, time on site, and bounce rate are examined. Case studies demonstrate how website redesign and increased use of video and social media grew NorthShore's online presence and engagement. The presentation emphasizes using analytics to inform decisions and help stakeholders understand a website's business value.
online pharmacy india
Buy Medicine Online With Prescription Via PharmEasy App. Get Flat 20% OFF On All Medicine Purchase. No Minimum Order Value. Medicines Delivered At Doorstep.
ICIC 2016: Universal Resource Access: Connecting Researchers to Scientific Co...
Globalization and the expanded use of mobile devices are dramatically changing the landscape for access to scientific content. While researchers expect instant secure access no matter where they are, legacy infrastructure and cumbersome authentication and access models present barriers to timely access to scientific literature and so stand in the way of seamless discovery. The speaker will present findings of independent research on this topic and discuss the outcomes of an industry event that brought together various stakeholders. The presentation will summarize challenges, describe potential solutions and outline key next possible steps for publishers, information managers, and researchers regarding universal resource access.
Libraries leading the way: chart your OA2020 transformation roadmap, poster p...
Libraries leading the way: chart your OA2020 transformation roadmap, poster p...Kungliga biblioteket National Library of Sweden
This document outlines steps that libraries can take to develop an Open Access 2020 roadmap to transition their institutions to open access publishing and scholarship. It recommends that libraries gain consensus by engaging stakeholders, find champions, and illustrate the benefits of open access. It also suggests building capacity by analyzing publishing and subscription costs, negotiating with publishers, and understanding currently subscribed open access content. Libraries should participate in the OA2020 initiative, share best practices, and take action by shifting spending from subscriptions to open access publishing and canceling big deal packages to invest in open access. The overall goal is for libraries to chart a course to globally transform scholarly communications.Open Access in the Humanities and Social Sciences
- SAGE Open is a new open access journal from SAGE Publications tailored for the social sciences, humanities, and behavioral sciences.
- It uses constructive peer review and continuous publication to get articles out rapidly. Innovative features include reader comments, article ratings, and usage statistics.
- In its first 6 months, it received over 500 submissions from 61 countries, mostly from the US, India, Iran, and Canada. Subject areas included education, psychology, and management. About a quarter of submissions were accepted pending minor revisions.
182 sspcc3 e_melkin
The document proposes the Atypon Institution Registry, a single place for institutions to store authentication information like official names, contacts, IPs, and IDs. This would provide a centralized way for publishers, agents, and hosting vendors ("service providers") to access needed information from institutions. It would allow institutions to manage this information in one place rather than registering separately with each service provider. The registry would use standards like DOIs, XML, and COUNTER to organize and deliver data. An independent board would govern the registry, which would be available at no cost initially. Atypon has developed prototypes and seeks feedback on customer service and migrating existing institution metadata.
Display Ads Performance with Sugar
Sugar aims to improve display ad performance and flexibility by decoupling ads from content. Initial attempts to fetch ads server-side and inject client-side failed due to issues with JavaScript execution and multiple document.write() calls. Using friendly iframes addressed cross-domain issues but ads still wanted to be URLs client-side. Tracking ad load times with Google Analytics provided insight but not control. The next step is a single HTTP request with creative injection for better performance than multiple URLs.
Ads In A Quality Score World - SES NYC 2007
This document discusses how segmentation, targeting, and contextual relevance can improve ad performance and deliver ads that are relevant to users. It explains that segmentation involves dividing traffic into channels, campaigns, ad groups and keywords. Targeting then ensures the right ad copy, geography, and content is shown. Together segmentation and targeting aim to improve relevance and the user experience from first impression to conversion. Metrics like click-through rate and landing page relevance help search engines like Google determine ad quality and rank ads. The document also provides examples of how relevance can be improved for retirement ads and recipes through root keyword matching and multivariate testing of title, description and URL.
Search 4.0 Search Ads and Behavioral Targeting
The document discusses various techniques for targeted digital advertising and marketing, including search ads, behavioral targeting, personalization, source targeting, affinity targeting, temporal targeting, semantic targeting, and utilizing URL parameters and cookies. It provides examples of how these targeting methods can be used to increase metrics like click-through rate, conversion rate, and revenue per visit.
OnSite Tageting Strategy
This document outlines a marketing strategy that begins with understanding user intent and delivering relevant content through advanced technologies. It then discusses optimizing landing pages, sites, and applications to improve ROI. Finally, the strategy proposes building customer segments and affinities based on source and behavior data, hypothesizing relevance, testing segments, and monitoring high impact segments to personalize targeting.
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin Eagan
The User Experience community faces an all-new challenge in the rise of hyper-personalized web content, which allows sites to serve targeted messages to individual users based on behavioral or demographic data. While the technologies that support targeting grow more powerful by the day, the UX and content strategies behind them are often lacking -- or nonexistent. This has resulted in something we’ve all experienced online at one time or another: the creepy targeted ad.
It’s time to fight back. While targeted marketing isn't going anywhere soon, the advent of Web Experience Management systems has democratized the landscape, meaning more clients have the ability to design personalized digital experiences. By re-framing the motivations behind targeting, UX designers have a significant opportunity to direct this power in ways that are user-centric, not marketer-centric. In this talk we’ll cover new tools and techniques to get started in the effort to take back personalized content for Good.
Making Great Display Ads
This document discusses creating effective display ads. It begins by outlining various agency capabilities for qualitative and quantitative research as well as creative, media, and analytics. It then focuses on five key aspects of making great display ads: purpose, flow, design, production, and results. For each aspect, it provides tips and examples, such as common ad sizes, the importance of a clear call to action, testing different headlines, and examining conversion rates and click-through rates to evaluate results.
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.
But, while digital ad incomes are huge online conversion rates are dropping. (For example: 8% of the users account for 85% of clicks on banners, the average click-through rate of display ads is 0.1%.)
What’s going wrong here?
The biggest problem is that display banners are often obtrusive and don’t enhance or integrate with the overall experience well enough.
‘Sad’ news: the display banner as we know it is nearing the end of its life span
However, many advertisers, together with publishers, are rethinking online branding, let’s take a look at 12 exciting concepts for online advertising.
Contains advertising concepts by / found on Forbes, Quartz, The Next Web, Vox (Polygon), De Volkskrant, NRC, Time, WeTransfer, AdGibbon, GlobalMoxie, Google, BuzzFeed, The Atlantic, The Chicago Tribune, FIFA app, De Correspondent & more!
-- Photography sources --
"Ruler" by Scott Akerman, some rights reserved (2010)
https://www.flickr.com/photos/sterlic/4299631538
"Crochet Eyeball" by Net, all rights reserved (2008)
https://www.flickr.com/photos/quoin/2815208617
"Falling Jellyfish" by Joe Flood, some rights reserved (2006)
https://www.flickr.com/photos/joeflood/84125419
"Draining Again" by darkday, some rights reserved (2014)
https://www.flickr.com/photos/drainrat/14017447697
"Pack" by Nick, all rights reserved (2012)
http://www.flickr.com/photos/blank_canvas_photograpy/8154329078
Building Real Time Targeting Capabilities - Ryan Zotti, Subbu Thiruppathy - C...
The document discusses building real-time targeting capabilities at Capital One. It introduces two speakers, Ryan Zotti and Subbu Thiruppathy, and describes challenges around striving for speed in everything. It then covers how to achieve fast model data, training, deployment, and scoring through techniques like using the most up-to-date data, distributed computing in the cloud, automatic model refitting, and response times under 100 milliseconds.
Google display network deck for auto clients
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
A case study on Air Arabia
Air Arabia is a low-cost airline founded in 2003 that operates out of Sharjah International Airport. It has been recognized as the best low-cost carrier in the Middle East and North Africa region. Air Arabia has succeeded through its strategy of targeting customers who cannot normally afford to fly by offering low fares. It keeps costs low through measures like operating a universal aircraft model for training, using fuel-efficient sharklet technology, and having dedicated but customer-oriented crew and user-friendly online services. However, Air Arabia faces challenges from increasing fuel and operating costs. It must strike the right balance between price and value to maintain its leadership position as other airlines could adopt its low-cost model.
Display advertising
Display advertising builds brand awareness cost-effectively by targeting local consumers online. It increases search advertising results by 59% by forming impressions that increase the likelihood consumers will visit a site. Advertisers can target consumers based on location or behavior as they browse websites across a large ad network. The advertising is optimized to discover the networks that drive the best performance and shift budgets accordingly.
Facebook Targeting: User Acquisition
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
This document discusses how marketers can use relevance to connect with audiences in a fragmented media landscape where ad blocking is common. It defines three types of relevance - serendipitous, inferred, and engineered - and provides examples of each. Serendipitous relevance leverages organic content, inferred relevance uses first and third party data to target audiences, and engineered relevance creates timely content in response to real-world events using automation technology. The document encourages marketers to find opportunities for relevance around them and deliver the right message to the right audience at the right time.
More Related Content
What's hot
What Scholarly Societies Want from their Publishers
Simon Inger Consulting and Renew Consulting for Societies undertake numerous strategic business reviews of publishers' and societies' journals business, often with a view to finding an appropriate publishing partner for a society that can keep up with a rapidly changing publishing environment. The impact of open access is significant, and has led many societies to rethink their publishing mission beyond making a surplus to support the society's charitable operations.
ICIC 2016: Building a Crowdsourced Chemical Database from the Web (Bring Dee...
Besides the hidden deep web, the chemistry content of the visible web is also, more often than not, poorly indexed and difficult to search using the standard search engines. Since 2008 ChemAxon started to experiment and created Chemicalize by combining a chemically intelligent indexing and search system with a crowdsourced web exploration method. After 8 years of successful operation and continuous development, we can summarize now our results and we are happy to introduce our next-generation chemical web search and property calculation platform, the New Chemicalize.
ICIC 2016: New Product Introduction RightsDirect
RightsDirect provides global licensing and content solutions to make copyright work for everyone. It offers licensing solutions, rights management, and other services to rightsholders and publishers. For content users, it provides document delivery, text and data mining, and enterprise content management services to organizations through solutions like RightFind and a Multinational Copyright License to simplify access and sharing of copyrighted materials. The license helps fill gaps in coverage from individual publisher licenses by allowing storage, sharing, and other uses of electronic articles across borders according to a consistent set of rights.
Hcic Greystone 2010 Ns Mm Final
This document summarizes a presentation about website performance and ROI given by representatives from NorthShore University HealthSystem and Marcel Media. It discusses NorthShore's partnership with Marcel Media over 10 years, focusing on search engine optimization, social media marketing, and data-driven strategies. Key metrics like pages per visit, time on site, and bounce rate are examined. Case studies demonstrate how website redesign and increased use of video and social media grew NorthShore's online presence and engagement. The presentation emphasizes using analytics to inform decisions and help stakeholders understand a website's business value.
online pharmacy india
Buy Medicine Online With Prescription Via PharmEasy App. Get Flat 20% OFF On All Medicine Purchase. No Minimum Order Value. Medicines Delivered At Doorstep.
ICIC 2016: Universal Resource Access: Connecting Researchers to Scientific Co...
Globalization and the expanded use of mobile devices are dramatically changing the landscape for access to scientific content. While researchers expect instant secure access no matter where they are, legacy infrastructure and cumbersome authentication and access models present barriers to timely access to scientific literature and so stand in the way of seamless discovery. The speaker will present findings of independent research on this topic and discuss the outcomes of an industry event that brought together various stakeholders. The presentation will summarize challenges, describe potential solutions and outline key next possible steps for publishers, information managers, and researchers regarding universal resource access.
Libraries leading the way: chart your OA2020 transformation roadmap, poster p...
Libraries leading the way: chart your OA2020 transformation roadmap, poster p...Kungliga biblioteket National Library of Sweden
This document outlines steps that libraries can take to develop an Open Access 2020 roadmap to transition their institutions to open access publishing and scholarship. It recommends that libraries gain consensus by engaging stakeholders, find champions, and illustrate the benefits of open access. It also suggests building capacity by analyzing publishing and subscription costs, negotiating with publishers, and understanding currently subscribed open access content. Libraries should participate in the OA2020 initiative, share best practices, and take action by shifting spending from subscriptions to open access publishing and canceling big deal packages to invest in open access. The overall goal is for libraries to chart a course to globally transform scholarly communications.Open Access in the Humanities and Social Sciences
- SAGE Open is a new open access journal from SAGE Publications tailored for the social sciences, humanities, and behavioral sciences.
- It uses constructive peer review and continuous publication to get articles out rapidly. Innovative features include reader comments, article ratings, and usage statistics.
- In its first 6 months, it received over 500 submissions from 61 countries, mostly from the US, India, Iran, and Canada. Subject areas included education, psychology, and management. About a quarter of submissions were accepted pending minor revisions.
What's hot (8)
What Scholarly Societies Want from their Publishers
What Scholarly Societies Want from their Publishers
ICIC 2016: Building a Crowdsourced Chemical Database from the Web (Bring Dee...
ICIC 2016: Building a Crowdsourced Chemical Database from the Web (Bring Dee...
ICIC 2016: Universal Resource Access: Connecting Researchers to Scientific Co...
ICIC 2016: Universal Resource Access: Connecting Researchers to Scientific Co...
Libraries leading the way: chart your OA2020 transformation roadmap, poster p...
Libraries leading the way: chart your OA2020 transformation roadmap, poster p...
Viewers also liked
182 sspcc3 e_melkin
The document proposes the Atypon Institution Registry, a single place for institutions to store authentication information like official names, contacts, IPs, and IDs. This would provide a centralized way for publishers, agents, and hosting vendors ("service providers") to access needed information from institutions. It would allow institutions to manage this information in one place rather than registering separately with each service provider. The registry would use standards like DOIs, XML, and COUNTER to organize and deliver data. An independent board would govern the registry, which would be available at no cost initially. Atypon has developed prototypes and seeks feedback on customer service and migrating existing institution metadata.
Display Ads Performance with Sugar
Sugar aims to improve display ad performance and flexibility by decoupling ads from content. Initial attempts to fetch ads server-side and inject client-side failed due to issues with JavaScript execution and multiple document.write() calls. Using friendly iframes addressed cross-domain issues but ads still wanted to be URLs client-side. Tracking ad load times with Google Analytics provided insight but not control. The next step is a single HTTP request with creative injection for better performance than multiple URLs.
Ads In A Quality Score World - SES NYC 2007
This document discusses how segmentation, targeting, and contextual relevance can improve ad performance and deliver ads that are relevant to users. It explains that segmentation involves dividing traffic into channels, campaigns, ad groups and keywords. Targeting then ensures the right ad copy, geography, and content is shown. Together segmentation and targeting aim to improve relevance and the user experience from first impression to conversion. Metrics like click-through rate and landing page relevance help search engines like Google determine ad quality and rank ads. The document also provides examples of how relevance can be improved for retirement ads and recipes through root keyword matching and multivariate testing of title, description and URL.
Search 4.0 Search Ads and Behavioral Targeting
The document discusses various techniques for targeted digital advertising and marketing, including search ads, behavioral targeting, personalization, source targeting, affinity targeting, temporal targeting, semantic targeting, and utilizing URL parameters and cookies. It provides examples of how these targeting methods can be used to increase metrics like click-through rate, conversion rate, and revenue per visit.
OnSite Tageting Strategy
This document outlines a marketing strategy that begins with understanding user intent and delivering relevant content through advanced technologies. It then discusses optimizing landing pages, sites, and applications to improve ROI. Finally, the strategy proposes building customer segments and affinities based on source and behavior data, hypothesizing relevance, testing segments, and monitoring high impact segments to personalize targeting.
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin Eagan
The User Experience community faces an all-new challenge in the rise of hyper-personalized web content, which allows sites to serve targeted messages to individual users based on behavioral or demographic data. While the technologies that support targeting grow more powerful by the day, the UX and content strategies behind them are often lacking -- or nonexistent. This has resulted in something we’ve all experienced online at one time or another: the creepy targeted ad.
It’s time to fight back. While targeted marketing isn't going anywhere soon, the advent of Web Experience Management systems has democratized the landscape, meaning more clients have the ability to design personalized digital experiences. By re-framing the motivations behind targeting, UX designers have a significant opportunity to direct this power in ways that are user-centric, not marketer-centric. In this talk we’ll cover new tools and techniques to get started in the effort to take back personalized content for Good.
Making Great Display Ads
This document discusses creating effective display ads. It begins by outlining various agency capabilities for qualitative and quantitative research as well as creative, media, and analytics. It then focuses on five key aspects of making great display ads: purpose, flow, design, production, and results. For each aspect, it provides tips and examples, such as common ad sizes, the importance of a clear call to action, testing different headlines, and examining conversion rates and click-through rates to evaluate results.
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.
But, while digital ad incomes are huge online conversion rates are dropping. (For example: 8% of the users account for 85% of clicks on banners, the average click-through rate of display ads is 0.1%.)
What’s going wrong here?
The biggest problem is that display banners are often obtrusive and don’t enhance or integrate with the overall experience well enough.
‘Sad’ news: the display banner as we know it is nearing the end of its life span
However, many advertisers, together with publishers, are rethinking online branding, let’s take a look at 12 exciting concepts for online advertising.
Contains advertising concepts by / found on Forbes, Quartz, The Next Web, Vox (Polygon), De Volkskrant, NRC, Time, WeTransfer, AdGibbon, GlobalMoxie, Google, BuzzFeed, The Atlantic, The Chicago Tribune, FIFA app, De Correspondent & more!
-- Photography sources --
"Ruler" by Scott Akerman, some rights reserved (2010)
https://www.flickr.com/photos/sterlic/4299631538
"Crochet Eyeball" by Net, all rights reserved (2008)
https://www.flickr.com/photos/quoin/2815208617
"Falling Jellyfish" by Joe Flood, some rights reserved (2006)
https://www.flickr.com/photos/joeflood/84125419
"Draining Again" by darkday, some rights reserved (2014)
https://www.flickr.com/photos/drainrat/14017447697
"Pack" by Nick, all rights reserved (2012)
http://www.flickr.com/photos/blank_canvas_photograpy/8154329078
Building Real Time Targeting Capabilities - Ryan Zotti, Subbu Thiruppathy - C...
The document discusses building real-time targeting capabilities at Capital One. It introduces two speakers, Ryan Zotti and Subbu Thiruppathy, and describes challenges around striving for speed in everything. It then covers how to achieve fast model data, training, deployment, and scoring through techniques like using the most up-to-date data, distributed computing in the cloud, automatic model refitting, and response times under 100 milliseconds.
Google display network deck for auto clients
The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
A case study on Air Arabia
Air Arabia is a low-cost airline founded in 2003 that operates out of Sharjah International Airport. It has been recognized as the best low-cost carrier in the Middle East and North Africa region. Air Arabia has succeeded through its strategy of targeting customers who cannot normally afford to fly by offering low fares. It keeps costs low through measures like operating a universal aircraft model for training, using fuel-efficient sharklet technology, and having dedicated but customer-oriented crew and user-friendly online services. However, Air Arabia faces challenges from increasing fuel and operating costs. It must strike the right balance between price and value to maintain its leadership position as other airlines could adopt its low-cost model.
Display advertising
Display advertising builds brand awareness cost-effectively by targeting local consumers online. It increases search advertising results by 59% by forming impressions that increase the likelihood consumers will visit a site. Advertisers can target consumers based on location or behavior as they browse websites across a large ad network. The advertising is optimized to discover the networks that drive the best performance and shift budgets accordingly.
Facebook Targeting: User Acquisition
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
This document discusses how marketers can use relevance to connect with audiences in a fragmented media landscape where ad blocking is common. It defines three types of relevance - serendipitous, inferred, and engineered - and provides examples of each. Serendipitous relevance leverages organic content, inferred relevance uses first and third party data to target audiences, and engineered relevance creates timely content in response to real-world events using automation technology. The document encourages marketers to find opportunities for relevance around them and deliver the right message to the right audience at the right time.
Making Display Advertising Work for Auto Dealers
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
Viewers also liked (15)
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin Eagan
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin Eagan
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...
Building Real Time Targeting Capabilities - Ryan Zotti, Subbu Thiruppathy - C...
Building Real Time Targeting Capabilities - Ryan Zotti, Subbu Thiruppathy - C...
A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
A World Beyond Ad Blockers: Using Relevance to Take Control of Social Marketing
Similar to Targeting, Relevance, Engagement
Publishing of an article
This document provides an outline for a training session on publishing research in international scholarly journals. The objectives of the training are to teach research coordinators about the publishing process, how to select journals, write cover letters and manage submissions, understand open access options and predatory journals, and how to deal with reviewers and editorial comments. The methodology will include interactive lectures, group and individual work, internet/web sessions, and assignments. The contents and plan lists the session titles, durations, methods, and activities. Topics that will be covered include the publishing process, selecting journals and writing cover letters, ethical issues in publishing, the submission process, and dealing with reviewers and editors.
Communication for a Change (1).pptx
The document discusses strategic communication for change management in health. It begins by explaining the concepts of change management and strategic communication at the organizational and individual levels. It then outlines seven steps for developing an effective strategic communication plan: 1) understanding the problem and context through situation analysis, 2) understanding the audience, 3) defining goals and objectives, 4) developing key messages, 5) selecting communication tools and channels, 6) implementing the communication program, and 7) developing an evaluation plan. The document provides examples and details for each step. It also discusses how to communicate for policy change through the use of policy briefs, outlining their purpose and typical structure.
Keepuptodate 2012
This document provides guidance on developing an effective current awareness program. It recommends setting goals focused on high priorities, choosing activities like RSS feeds, email alerts and saved searches that are automated and manageable. The key steps are to set goals, choose appropriate activities, and evaluate the program's effectiveness over time, making adjustments as needed. Sources suggested for keeping current include journals, databases like PubMed, and free consumer health websites. Critical evaluation of information sources and their reliability, relevance and usability is also advised.
iHT² Health IT Summit New York 2013 - Case Study "The Tipping Point: Moving ...
iHT² Health IT Summit New York 2013 - Case Study "The Tipping Point: Moving ...Health IT Conference – iHT2
Case Study "The Tipping Point: Moving DIRECTly from Availability to Adoption"
Featuring: Dawn FitzGerald, Chief Executive Officer, Qsource
As part of the American Recovery and Reinvestment Act (ARRA), awards were made to states to create the necessary infrastructure for widespread adoption of Direct technology. In partnership with the State of Tennessee, Department of Finance and Administration, and Office of eHealth Initiatives, Qsource was contracted to provide technical assistance to healthcare professionals in selecting, implementing and using certified Direct technology to improve the quality and value of healthcare.
A key component of the project was the selection of pilot communities in which to identify, develop and implement use cases that were sufficient to create a social and behavioral threshold for universal community-based adoption of Direct technology. Together with ICA as our Direct technology vendor, Qsource implemented the pilot over 5 months, culminating in a report of lessons learned from these pilots. These lessons learned are being used to inform Tennessee’s statewide roll out of Direct with the goal of achieving 4,000 users by February, 2014. This presentation will highlight best practices and lessons learned with regard to Direct implementation, along with up to date information on the status of Tennessee’s statewide rollout of Direct technology.
Learning Objectives:
∙ Attendees will be able to describe three general principals of expanding provider adoption
∙ Attendees will receive a brief review of Rogers’ Innovation Adoption Curve and the various incentives that are effective promoting early IT adoption
along that curve
∙ Attendees will hear valuable lessons learned in IT adoption from three distinct healthcare communities15.03.05 hope network slides v2
This document summarizes a meeting of the HOPE Network, which aims to provide learning and support for patient experience leads. The first part outlines the goals of establishing the network and identifying common needs. Participants discussed four challenges: how to share ideas and solutions; how the network could support skills development; opportunities to learn from experts; and how the network could influence policy. Suggestions included establishing an online resource bank, webinars, mentoring, and collaborating with outside organizations. The goal is for the network to help improve patient experience through shared learning.
Keepuptodate_2012
This document provides guidance on developing an effective current awareness program. It recommends setting goals focused on high priorities, choosing activities like RSS feeds and email alerts that are automated and manageable, and regularly evaluating the program's effectiveness. The key steps are to set goals, choose activities aligned with those goals, and evaluate success over time, making adjustments as needed. Maintaining a current awareness program requires dedicating time in one's schedule to stay on top of new information in their field.
Promoting High Quality Open Access Journals in African Higher Education
The document discusses promoting high quality open access journals in African higher education. It outlines the benefits of open access in removing barriers and increasing global access to research. It describes the Directory of Open Access Journals (DOAJ) and its role in listing peer-reviewed open access journals and promoting transparency. Stricter criteria were implemented in 2014 to ensure included journals meet standards around editorial processes, licensing, and best practices. The presentation encourages African journals to improve quality and transparency to be included in DOAJ and benefit from increased visibility and opportunities for funding and submissions.
Choosing the right journal
The document provides guidance on factors to consider when choosing a journal to publish research, such as the intended audience, journal submission process, funder requirements, metrics, personal experience, and customer service experience. It advises writing the article first before selecting the most suitable journal, and notes that submitting to multiple journals simultaneously is unacceptable. Tools are recommended to help identify reputable journals and avoid predatory publishers that do not provide proper peer review or indexing.
Research Webinar.pptx
This document provides an overview of a webinar on getting published and increasing the chances of success. The webinar will include a presentation on choosing publishing venues, preparing manuscripts, and submitting papers for peer review. It will also feature an open Q&A session. Presenters will discuss challenges facing researchers from developing countries and how to identify predatory journals. The webinar aims to provide guidance to researchers throughout the research cycle.
NISO Open Discovery Initiative January 2019
The Open Discovery Initiative (ODI) aims to improve library discovery services by standardizing how content providers participate in those services. The ODI Standing Committee is working on revising recommended practices to address issues like ensuring content coverage is disclosed, fair linking between discovery and content, and providing meaningful usage statistics. The committee is also conducting surveys of libraries and content providers to understand barriers to participation and ensure all stakeholder needs are addressed. The goal is to make content more discoverable through these services while providing transparency around what is included.
Koechlein "Collection Strategies: Determining the Best for Your Research Comm...
Koechlein "Collection Strategies: Determining the Best for Your Research Comm...National Information Standards Organization (NISO)
This presentation was provided by Sarah Koechlein of James Madison University, during the NISO event "From Submission to Publication: Creating and Conveying Quality," held on August 21, 2019.Basic Literature Search Strategies
The document discusses developing research topics and questions using the PICOT/PICO model to structure clinical questions for literature searches. It provides an example PICOT question and discusses each element of the model. It also notes that considering synonyms can help locate additional relevant literature and that searching appropriate sources is important to find the most recent and high-quality nursing information. Developing structured questions helps ensure literature searches remain organized and address all aspects of the clinical question.
Leading a library review and developing a strategic plan through evidence and...
Murphy, McMahon, Peakin. 6 June 2017. parallel paper, leadership 3. ICML/EAHIL 2017
Introduction
Tallaght Hospital is a teaching Hospital of Trinity College, Dublin and within this structure, the Library plays a vital role in maintaining that status. When the Library faced a period of fiscal uncertainty and potential closure due to a loss of clarity with regards to its role within the organisation, the Hospital Executive commissioned a review of the service to be led by the Head Librarian and terms of reference were agreed.
Objective
The objective was to review the service and make recommendations about its future development, and to utilise a strategic framework to guide this development, highlighting the Library as a service which is essential to the standing of the Hospital.
Methods
A Library Review Group was established, composed of a broad and representative cross-section of stakeholders. The values underpinning the review were evidence and engagement. Bryson’s Strategic Change Cycle was adopted as the strategic framework to structure the review process. The Group took a multi-faceted approach to gathering the evidence, using benchmarking, stakeholder feedback and a comprehensive literature review. The Group used the opportunity afforded by the review to engage a diverse range of hospital staff who voiced their requirement for the development and expansion of library services. Contemporary best practice was considered as was the strategic context outlined in Tallaght Hospital’s Clinical Service Strategy 2016-2018 and Trinity Health Ireland’s strategic objectives.
Results
The Library Review Group completed its work in July 2016 with the submission of its report and recommendations to the Executive. The Report and Library Service Strategy outlines how the Hospital can build on the quality of its existing Library service. At the time of writing in October 2016, a meeting with the CEO is scheduled and it is anticipated that the report recommendations will be adopted and resourced by the Hospital.
Conclusion
The strategic planning involved in leading a review such as this showcases the variety of approaches that can be taken and by analysing this process, a framework can be considered for similar projects. This type of strategic management requires librarians to fully embrace leadership roles as they look to guide their own service and integrate themselves into the healthcare environment.
Abstract written 19th October 2016
CATEGORIES OF USERS & THEIR NEEDS (IN CONTEXT OF LIBRARY)
This document discusses different categories of library users and their information needs. It describes various frameworks for categorizing users, such as by their level of experience (fresher, ordinary reader, specialist), purpose of visit (general reader, subject reader, special reader), and level of engagement (potential user, expected user, actual user, beneficiary user). Example user groups mentioned include students, teachers, researchers, professionals, and policymakers. Characteristics of users like demographic data, social status, education level, and work details are also outlined. Finally, the document identifies two main types of information needs - for current awareness and ad hoc purposes - and a four-part framework involving current, everyday, exhaustive, and catching up approaches.
PREPPP Award guidance
Considering applying for CHI's Preparing for Research by Engaging Patient and Public Partners (PREPPP) Award? Check out this slide deck of tips & suggestions for your application.
More info at www.chimb.ca/preppp
NURS FPX 4040 Capella University Technology in Nursing Annotated Bibliography...
This document provides instructions for an annotated bibliography assignment on technology in nursing. Students are asked to write a 4-6 page annotated bibliography identifying 4 peer-reviewed publications that promote the use of a selected technology to enhance quality and safety standards in nursing. The document provides examples of relevant technologies, guidelines for selecting sources, and formatting requirements. It also includes prompts for justifying the selected technology and tying the publications together in a conclusion. Additional resources on the Capella University library, research guides, and examples are provided.
Model program presentation
This document outlines a model program for an LGBT outreach and thrift store organization. The organization aims to improve mental health of LGBT individuals through group/individual sessions, cultural competency trainings, and advocating for LGBT equality. It will be partially funded by a second-hand retail store. The theoretical framework draws from various counseling approaches and emphasizes empowerment evaluation. A detailed action plan outlines steps like securing funds, hiring staff, obtaining merchandise, and marketing. The evaluation plan will measure participation rates, satisfaction, outcomes, and community impact through various methods like surveys, interviews, and records analysis.
Encouraging OA-publishers to do a better job: how DOAJ tries to help out
Encouraging OA-publishers to do a better job: how DOAJ tries to help outDOAJ (Directory of Open Access Journals)
At the recent STM Event in London, Lars was invited to speak on the updates that we've been making at DOAJ. Here he covers the new application form, the crowd-sourced review network of voluntary editors and the DOAJ Seal.How to select a journal to publish Article
This document discusses factors to consider when selecting a journal to publish an article. It begins by defining publication and its importance in research. It then covers different types of journals such as open access, subscription-based, and predatory journals. The main part of the document outlines key factors that affect journal selection, including journal characteristics, performance, acceptance rates, and manuscript characteristics. Journal characteristics include quality, indexing, peer review process, publisher reputation, and editorial board. Authors should also consider the journal's publication cycle, review timelines, and author resources. Finally, the likelihood of acceptance may depend on the author's affiliation and country, as well as ensuring the manuscript fits the aims and scope of the journal.
AAUP 2014: OA State of the Nation (A.M. Corrigan)
This document summarizes discussions in Canada around implementing open access policies for publicly funded research. It outlines the existing open access policy from the Canadian Institutes of Health Research (CIHR) and draft principles from the Tri-Agency (CIHR, NSERC, SSHRC). It summarizes concerns raised by University of Toronto Press and other stakeholders regarding how open access policies could impact scholarly publishing, particularly in the social sciences and humanities. Key concerns included the sustainability of gold and green open access models and their potential effects on journal operations and library subscriptions. The document concludes that the agencies will continue engaging stakeholders to develop a harmonized open access policy for fall 2014.
Similar to Targeting, Relevance, Engagement (20)
iHT² Health IT Summit New York 2013 - Case Study "The Tipping Point: Moving ...
iHT² Health IT Summit New York 2013 - Case Study "The Tipping Point: Moving ...
Promoting High Quality Open Access Journals in African Higher Education
Promoting High Quality Open Access Journals in African Higher Education
Koechlein "Collection Strategies: Determining the Best for Your Research Comm...
Koechlein "Collection Strategies: Determining the Best for Your Research Comm...
Leading a library review and developing a strategic plan through evidence and...
Leading a library review and developing a strategic plan through evidence and...
CATEGORIES OF USERS & THEIR NEEDS (IN CONTEXT OF LIBRARY)
CATEGORIES OF USERS & THEIR NEEDS (IN CONTEXT OF LIBRARY)
NURS FPX 4040 Capella University Technology in Nursing Annotated Bibliography...
NURS FPX 4040 Capella University Technology in Nursing Annotated Bibliography...
Encouraging OA-publishers to do a better job: how DOAJ tries to help out
Encouraging OA-publishers to do a better job: how DOAJ tries to help out
Recently uploaded
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Building RAG with self-deployed Milvus vector database and Snowpark Container...
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsCosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Recently uploaded (20)
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Targeting, Relevance, Engagement
- 1. Jonathan Hevenstone SVP Business Development Targeting, Relevance, Engagement November 7, 2013
- 2. An update on Atypon’s Literatum • Recent launches 2 • Upcoming launches
- 3. Relevance: Getting the right content and tools to the right person at the right time. • Researchers • Publishers • Authors • Institutional / Library Administrators 3
- 4. Example of effective targeting: 4 A medical publisher identifies registered, self-identified gastrointestinal oncologists AND unregistered users who access a defined number of gastrointestinal oncology-related articles within a defined period of time and targets them with an offer to subscribe to gastrointestinal oncology email updates. Ø This scenario requires technology that can be set up once to operate at scale, automatically, in real time, together with robust reporting that allows you to measure outcomes and optimize results.
- 5. Relevance drives engagement • Turn unregistered users into subscribers and members • Grow content consumption • Grow subscriptions and memberships • Grow usage per subscription • Grow discovery of other useful content available from the publisher or via the institution 5
- 6. Ways to get to know your user 6 • Collect and manage information about readers and their use of content • Test different business models such as the Metered Model, shown above o Offer unregistered users limited access in exchange for personal info o Target users more effectively to drive registrations and subscriptions PAYWALL SHIFTS
- 7. Ways to get to know your content • Skilled editorial practice • Skilled collection development and management • Metadata • Taxonomies and semantic markup • Automated semantic technologies 7
- 8. 1-4.1 Bullet Points Targeting, Relevance, Engagement Learn more info@atypon.com Literatum