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Seo
1. Ah,keywordresearch:the foundationof everysuccessful website outthere.
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Wow,that’s a strongstatement,isn’tit?
Well,it’strue.Forthose of you whoput little tonothoughtinto,OR whodon’tunderstandthe highsignificance of keywords,the keywordresearchyoudo
before gettingone single webpage upwill have atremendousimpactonhow well youmarkettoyour targetaudience.
No pressure.
So,why isthiskeywordresearchsodarnedimportant,youask?
Let’ssay youand I are standingbehindacurtain.Youare probablythe mostreveredspeakerinyourareaof expertise.Ipul l backthe curtainand motionfor
youto go up to the podiumandspeakinfront of an audience of about200.
No problem.Youpull some notesoutof yourpocket,confidentlyplace yourhandsonthe micand speakeversocompellinglyforabout35 minutes.
Afteryouare finished,the crowdclapsnicely…almostoutof obligation.Youdon’tunderstand.Itwasactuallyone of yourbestpresentationsyet!Youwere
compelling,butnottoosales-y.Youpresentedthe problems,outlinedthe solutionsavailable,andthenunveiledyourperfectproducttofitthe bill.
So,what happened?
Thisaudience wasn’twaitingforyou…theywere actuallywaitingonsomeoneelsewhowasgoingtotalkabout a totallydifferentsubject.Theydon’teven
knowwhatyou were talkingabout.
So…..thiswasn’tYOURaudience.Thiswasnotyour targetmarket.
2. You had everythingprepared…youhadeverythingall perfectlylaidouttobe a “slipperyslope”thatledrighttothe obvious solution…yourproduct.
But….youwere talkingtothe wrongpeople.
How doesthisrelate tokeywordresearch?
The visitorsyouget to your site are a directrelationtowhat keywordsyoursite isknownfor.If youare tellingthe searchenginesthatyoursite isknownfor
“niche widgetsolution”orusingotherkeywordssuchasyour name,the name of your business…..that’snotthe stuff yourmarketisoutlookingfor.
The keywordresearchyouneedtodo isto determine whatphrasespeopleare searchingforthathave the problemforyoursolution.Theyare searchingfor
“perfectposture”or“correct golf swing”not “Xtreme Putter.”They don’tevenknow yourXtreme Putterevenexists!
And,unlessyoudoeffectivekeywordresearch,theyneverwill.
So,how doyou do the rightkindof keywordresearch?Putyourself intheirshoes.If youwere someoneoutthere withthe problemyourproductsolves,
whatwouldyoube searchingfor?
“How to trainmy dog”
“Popular30 somethinghangoutsinL.A.”
“Seattle modernart”
“Pinggolf clubs”
These are the thingsprospectivebuyersare searchingfor….youjustneedtohave the rightkeywordsasbait to catch thembefore theygosurfingby.
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