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Landing Pages & Multivariate Testing
Marketing Solutions  Powered By Technology Embedded with testing & Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GOAL Text INTENT Every User has a Goal
What is a Landing Page? Every page needs a goal
Types of Landing Pages ,[object Object],[object Object],[object Object],[object Object]
Landing Page Content ,[object Object],[object Object],[object Object]
Landing Page Optimization  ,[object Object],[object Object],[object Object]
Landing Page Optimization  ,[object Object],[object Object],[object Object],[object Object]
Landing Page Optimization  ,[object Object],[object Object],[object Object],[object Object]
Landing Page Optimization  ,[object Object],[object Object],[object Object],[object Object]
MVT-Experimental Designs ,[object Object],[object Object],[object Object],[object Object]
MVT-Experimental Designs ,[object Object],[object Object],[object Object],[object Object]
MVT-Experimental Designs 7 Page Elements & 2 variations
MVT-Experimental Designs 7 Page Elements & 2 variations 8 Experiments in Fractional 128 Experiments in Full
Case Study
A/B...E Landing Page Designs Default Landing Page - SHB Design Welcome 1 Welcome 3 Welcome 6 Welcome 4
Paid Search - Branded Welcome 6 had lift of 142.3% with 99.9% confidence Recipes Welcome 1, 3, 4 & 6 outperform Control;
Follow-up 3x2 MVT Test Recipe A Recipe B Recipe C Recipe D 1 2 3
Follow-up 3x2 MVT Test Recipe B outperformed all other recipes, showing a 16% lift RETURNING USERS SEGMENT ALL SEGMENTS Among Returning Users,  Recipe B is even stronger with a 52% lift and 75% level of confidence
Follow-up 3x2 MVT Test Element Contribution Report
Case Study 2
MVT Element Selection A B C D
Elements and Alternatives Test Array
Element 1 Left Navigation:  Present vs. Not Present
Headline:  Simple vs. Dynamic Rollover Element 2
Three Product Callout:  Present vs. Not - Present Merchandizing:  Default Content vs. Conceptual Elements 3 & 4 3 4
Results with all traffic Nice win with RPV lift of 4.46%!
but.... the real learnings were in the segments Affinity & Behavioral Based
Women’s category affinity especially We then followed up with a campaign targeted to just women category visitors....
These new results (51% LIFT IN RPV) reinforce the learnings... Segmenting by behavior allowed Magazines.com to build on the learnings which lead to further increases in RPV and Conversion
Google “ 7 Rules Mendez”
Thank You! OptimizeAndProphesize.com Jonathan Mendez

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