Local SEO is important for driving local customers to businesses. 17 statistics about local SEO are presented that prove a local SEO strategy is needed: 1) 80% of local searches result in conversions, 2) 46% of Google searches are for local businesses, 3) 50% of local retailers have not claimed their Google My Business profile. The document recommends speaking to an SEO strategist about creating a local SEO campaign.

1. LocalSEOStats:17StatstoProveYouNeeda
LocalSEOStrategy
Ifyouwanttodrivemorelocalcustomerstovisityourbusiness,youmustinvestinlocalsearch
engineoptimization(SEO).LocalSEOwillhelpmorelocalleadsfindyourbusinessandvisityou,andit’san
excellentwayforyoutohelpyourbusinessgrowonline.However,everyone’sacritic,whichiswhywe’ve
decidedtomakealistofthemostimpressivelocalSEOstats.Notonlydoesourlistoflocalsearchstats
outlinetheimportanceoflocalSEOsolutions,buttheymightjustconvinceyouthatit’sthestrategy
you’vebeenmissing.
InvestinalocalSEOplantoday
AfterlookingatallthelocalSEOstats,youcanseejusthowimportantitistohavealocalSEOstrategyin
place.BycreatingauniquelocalSEOstrategy,you’llhelpyourbusinessdrivemorelocalcustomerstoyour
organization.
AtWebFX,wehaveateam ofover200expertsthatwillhelpyoudrivemorelocaltrafficforyourbusiness.
Contactusonlineorcallustodayat888-601-5359tospeakwithastrategistaboutcreatingyourcustom
Onthispage,we’llpresent17localsearchstatisticsthatshowwhyyoushouldinvestinalocalSEO
strategy.IfyouneedhelpgettingstartedwithyourlocalSEOcampaign,contactusonlineorcallustoday
at888-601-5359tospeakwithastrategistaboutcreatingyourlocalcampaign.
Theconversionrateishigher
ifyourbusinessranksforlocal
search.AlocalSEOstrategyis
essentialtoearnconversionsas
80%oflocalsearchresultedin
conversions.
HavingalocalSEOstrategywill
drivethetrafficas46%ofGoogle
searchesareexecutedtofinda
localbusiness.
1
CreateaprofileonGoogle
MyBusinesstoboostlocal
traffic.ByclaimingGoogleMy
Business,youstayaheadofthe
50%localretailerswho
haven'tdoneityet.
3
2
55%ofcustomersprefer
usingvoicesearchovera
text-basedsearch.Morethan
onebillionvoicesearch
occurseverymonth.
5
Peopledon'tjustsearch,
theyvisitabusinessfoundonthe
searchresultswithinaday.People
searchwithapurchasingmindset,
soitiseasyforbusinessownersto
convertleadsintosales.7
Nearly30%ofleads
foundthroughlocalsearchare
convertedintocustomers.
9
Ifyourbusinessranksforlocal
keywords,thenuserswilleasily
findyourbusiness.LocalSEO
strategyhelpsyoutoattract97%
ofuserswhoperform anonline
searchtofindalocalbusiness.11
Onlinepresenceisamustfor
everycompanyas97%ofusers
checkthecompany'swebsite
beforevisitingthem.Impress
them withanappealing
website.13
Don'tmisstheopportunityto
driveconsumerstoyourlocal
businessas29%ofpeoplesearch
forlocalbusinessonceaweek.
15
78%ofmobilesearches
resultinanin-storepurchase.
Don'tmissoutonthesebusiness
conversions.AnSEOstrategywill
gainmoreleadsthatcanbe
convertedintosales.17
Peopleperform alocal
searchwith"Nearme"phrase
500%morethanthepastfew
years.Ageo-specifiedbusiness
easilyappearsinthesearch
resultsasGoogletriesto
pproviderelevantresults.
4
75%ofvoice-enabled
speakerownersutilizevoice
searchtofindalocalcompany.
SEOlocalstrategywilldrivelocal
leadswhouseSiri,Google
HomeorAlexatofinda
localbusilocalbusiness.
6
Adapttoastrategytoreachthe
targetaudiencewhousemobile
phones.Grow yourbusinessas
76%ofthemobileconsumers
visitsabusinesswithinaday
afterperformingGoogleSearch.8
Positivereviewsincreasethe
trustmetricsofyourbusiness.
Mostoftheadultsprefera
businesswithgoodreviews.
10
33%ofcustomersperform an
onlinesearchbeforeheadingtoa
store.InvestinginlocalSEOis
goodbecauseyourbusinesswill
bevisibletolocalsearchers.
12
86%ofpeoplerelyonthe
internettofindalocalbusiness.
Consumersperform anonline
researchtolearnmoreabout
yourbusiness.
14
30%ofGooglemobile
searchesaregeo-specified.Utilize
SEOcampaignsothatyoucan
reachlocalleadseasily.
16