Pay Per Click Services

1. Our Services
Pay-Per-Click Services
Our campaign management
services will track and measure
the effec veness of your ads on
a monthly basis. We'll work with
you to determine the most
appropriate and effec ve goals
for your PPC landing pages and
adver sing campaigns.
Campaign Management
Benefits
• Increase your sales
• Lower your cost per sale
• Get more visitors, leads, sales
and customers
• Maximize your Google Adwords
budget
• Professional brand promo on
IIM’s 5 -Step Plan for Pay-Per-Click
Step 1: Create an informa ve webpage
• Ensure there is a call-to-ac on
Step 2: Generate a list of keywords
• Keywords that poten al buyers would search
• Iden fy your nega ve keyword list
• Iden fy broad and exact matches phrases
Step 3: Build your campaign
• Research bid prices on Google
• Write your Google AdWords adver sements
Step 4: Monitor your results
• Split test ads against each other to achieve higher
click through rates
Step 5: Improve your performance
• Rewrite ads to improve click through rates
• Op mize landing pages to improve conversion rates
• Improve you ROI by adjus ng bid prices
Pay Per Click (PPC) adver sing is an investment, and
just like any other, it has to pay for itself. PPC is
enormously powerful. You only adver se to people
who are looking for what you have right now, and
you only pay when they respond by clicking through
to your website. The price is determined by an
ongoing real- me bidding process that is based on
true market values.