8. nakitech advertising on search engines

Advertising on Search Engines
nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net
Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email: duc.nguyenanh@nakitech.net
1

• Search Engine Advertising is one of the fastest methods to reach
potential customers directly across the globe. It is a procedure of
getting visitors to your website by running Ad Campaign on search
engines. You can create and run ads within couple of hours and
analyze results in real time.
• The advertising campaigns can do wonders for your Business. So,
what are we waiting for ?
• In this module, you will get know how to create, optimize and run
ads on Google AdWords, Microsoft AdCenter and Yahoo Search
Marketing. There are various ways of Advertising like Click per
thousand impressions, Click through Rate, cost per Action and
Pay per Click.
Namkinh Technology Corporation

Search Engine Advertising Course
Modules
• Search engine advertising
• Advertisings with SEM Programs
• Advertising Campaign
• Landing Pages
• Advertising on Google
• Yahoo! Search Marketing
• Yahoo! And Bing Network

Search engine advertising
• What is Search engine advertising (SEA)?
• How SEA differs from SEO
• Why is Search engine advertising important?
• Search engine advertising classifications
• Objectives of Search engine advertising

Advertisings with SEM Programs
• Targeting the Right Customer
• Pricing for Search Advertising
• Interactive Ad Formats
• Types of Paid Search Advertising
• PPC Model
• CPM Model

Advertising Campaign
• Pay Per Click Management
• Bid Management
• Bid Management Tools
• Content Promotion
• Search Engine Advertising
• PPC Management Software

Landing Pages
• Why selecting a proper landing page is important for effective
Search Engines Ads
• Landing Page Optimization
• What makes a Good Landing Page
• Landing Page Worst Practices
• Landing URLs
• Search Retargeting

Advertising on Google
• Google Ads Network
• Product Listing Ads
• Dynamic Search Ads
• Type of Ad Extensions
• Google Alerts
• What is AdWords?
• How AdWords Work?
• Anatomy of Google AdWords Ad

• Practical of Google AdWords
• Signup Process
• Benefits of AdWords
• AdWords Ad Writing Tips
• Things to avoid in an AdWords Campaign
• AdWords account basics
• Setting up an Effective Google AdWords Campaign
• AdWords Ad Format
• Campaign Types and Ad Format

• AdWords keyword matching/Grouping techniques
• Dynamic Keyword Insertion(DKI)
• AdWords Ad Principles
• AdWords Ad Policies
• AdWords Targeting
• Creating Display Ads
• Performance monitoring and conversion tracking
• AdWords Express
• Improving your Click Through Rate(CTR)
• What is AdSense?

• AdSense Products
• Features of AdSense
• Putting Ads on your site
• AdSense Ad Formats
• Where do Ads come from?
• Getting Paid
• How to Start
• Google AdSense approval process
• Google AdSense secrets, tips and tricks
• Making Money with Google AdSense

Yahoo! Search Marketing
• Yahoo! Ad Products
• Display
• Search
• Right media
• Mobile
• Video
• Connected TV
• Audience Solutions

Yahoo! And Bing Network
• Yahoo Bing Network
• Bing Ads
• Why to chose Bing and Yahoo search advertising
• Bing Ads Dashboard
• Key elements of Bing Ads
• Editorial Guidelines
• Click Quality
• Advertising with Yahoo Bing Network
• Type of Ad Extensions

• Working with Campaign Analytics
• Quality Score
• How to Import Campaigns from Google AdWords

THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,
6 Ward, 3 District, Ho Chi Minh City.
• Hotline: 0935 982 718 – 0907 053 773
• Email: info@nakitech.net. Website: http://www.nakitech.net

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