The document discusses Google Display Network's performance at scale for automarketers. It notes that GDN reaches 203 million unique users and 92% of US internet users monthly with 316 billion impressions across hundreds of premium publisher sites. It then outlines GDN's targeting and audience capabilities for contextual, placement, keyword, topic, and first/third party audience targeting to reach the right audiences in the right contexts.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
Google AdWords Case Study – 3x more clicks with 25% less spend and 80% lower CPAYourDigitalStory -YDS
Every campaign success begins with good account structure. Make sure to use many ad groups and custom ad texts. Also don't forget testing, it's worth the time. It’s important to stop bidding on keywords that don’t convert.
http://yourdigitalstory.com
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
A content inventory is an essential early step in your content strategy. How do you know what content you need if you don't know what you have? But that's not where the process should end. How do you dig deeper to not only understand what you have, but if it's useful, relevant, and on-brand? Using practical examples, Rick will walk through the process of creating a content inventory and a quantitative and qualitative audit to evaluate content quality.
PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebeTaste
Práce PPC specialisty není snadná. Často spravuje i milionové rozpočty a do toho musí neustále sledovat nejnovější trendy a novinky, plnit targety a obhajovat výsledky kampaní před klienty. To vše působí stres.
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Programmatic Creative vs. Dynamic Creative Optimization (DCO)Thunder
Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising.
Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience.
Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads.
Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
A content inventory is an essential early step in your content strategy. How do you know what content you need if you don't know what you have? But that's not where the process should end. How do you dig deeper to not only understand what you have, but if it's useful, relevant, and on-brand? Using practical examples, Rick will walk through the process of creating a content inventory and a quantitative and qualitative audit to evaluate content quality.
PPC Restart 2023: Libor Mattuš - Optimalizujte nejen kampaně, ale i sebeTaste
Práce PPC specialisty není snadná. Často spravuje i milionové rozpočty a do toho musí neustále sledovat nejnovější trendy a novinky, plnit targety a obhajovat výsledky kampaní před klienty. To vše působí stres.
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Programmatic Creative vs. Dynamic Creative Optimization (DCO)Thunder
Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising.
Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience.
Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads.
Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.
The Conversion Optimizer is a feature available through AdWords that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost.
NFC Tlick is a customer engagement solutions used in car showrooms , by helping the car sales and also increases brand awareness in social media platform.
PixTV 26: 50 Shades of YouTube - Dominating Your Competition with Video Conte...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/TmUV4W
When marketer Anastasia Steele goes to YouTube, she encounters a business vehicle that is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants YouTube, despite its enigmatic reserve, and finds she is desperate to get close to YouTube content marketing and YouTube advertising. Unable to resist Ana’s quiet beauty, wit, and independent spirit, YouTube wants her, too.
OK, time to put down the steamy romance novel. We’re going to collapse 50 shades of YouTube down to 2: YouTube content marketing and YouTube advertising. That’s all you need to know to drive dominating video campaigns in short order. In less than one hour, Pixability will share its world-class YouTube expertise and give you an actionable playlist. Stop looking for Christian Grey and start looking for raving fans on YouTube.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Global Automobile Industry Insights - DigitantDigitant
Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
Presentation at 91SpringBoard by GrowthFolks
Date - 21-12-2019
Google has already invested heavily in artificial intelligence, and Smart Bidding is one of the many results of that investment.
Lisa Weichselbaum & Siegfried Stepke (e-dialog) Die Google Marketing Platfor...e-dialog GmbH
Die Google Marketing Platform deckt alle digitalen Touchpoints wie keine andere Lösung ab. Fragen die bei diesem Vortrag beantwortet wurden:
- Was können die einzelnen Module?
- Wie spielen sie zusammen?
- Womit startet man am besten?
- Was sind die Vorteile der 360 vs der Free-Varianten?
- Wie können damit große Setups und Integrationen profitieren?
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Google Display Network Targeting OptionsMrkt360 Inc.
The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet
to reach more potential customers.
New Interactive Advertising for Automotive IndustryDavid Bayliss
Search&Display is unique and patented technology that integrates new and pre-owned inventory from the dealership
A Search&Display campaign features actual real time lot inventory and allows users to select their individual choice of car, link to the VDP (Vehilce Detail Page), inside the ad unit, before clicking thorugh to the selected car landing page on the dealership site.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Может ли медийная реклама в интернете работать также эффективно как контекстная?
Содержание:
1. Эволюция таргетинга целевой аудитории
2. Аудиторные таргетинги и форматы медийной рекламы в Google
3. Использование он-лайн видео рекламы YouTube для конверсионных задач
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
4. most powerful way to reach your audience The right person . The right time . Audience Context
5. audience + context drives results for auto advertisers Source: Jumpstart Automotive Group: Blending contextual and Audience Targeting Delivers Maximum In-Market Ad Effectiveness, July 2010 When both contextual and audience targeting were used in tandem, factors such as brand awareness, favorability, message association, and automotive purchase intent grew by as much as 61% and KPI’s went up 15%
8. what is contextual targeting? machine learning technology understands the meaning of a page relevant ad is served precisely as the user is reading the page thousands of times, every second , across the web google applies the power of our algorithms to contextual targeting
9. context: keyword contextual targeting Google technology scans millions of pages at scale to find the best placements for your campaign. Mass reach in highly relevant locations, like articles related to your products. You choose the keywords, we find the right sites.
10. add it with ease – contextual targeting tool the contextual targeting tool help you build dozens, even hundreds, of ad groups in minutes, quickly scaling your campaign performance while ensuring accurate targeting for your campaign.
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12. context: placement targeting Serve ads to consumers based on specific sites on the Google Display Network You pick the web sites, videos, games and RSS feeds that are right for your campaign AdPlanner allows you to search for specific sites based on the audience that you are targeting
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14. context: GDN blast Blast your ad over a one or two day period to a targeted group of Standard Vehicle Shoppers on hundreds of premium and niche websites, driving millions of impressions at a cost-efficient price Source: Compete GDN Blast vs. Portal Takeover, April 2011. Top portal: Yahoo Homepage. Standard Vehicle Shopper defined as any user that performed a KPI on a standard vehicle site 36% of Standard Vehicle Shoppers can uniquely be reached via a one-day Google Display Network Blast that cannot be reached on the top portal homepage * AD AD AD AD AD AD AD AD AD AD AD CPM Estimates – More Efficient Than a Portal! Low High Portal Takeover $3 $13 GDN Blast $0.50 $2
15. context: GDN blast + YouTube takeover A one-day Custom Google Display Network Blast + YouTube Homepage Takeover reaches 24% of Standard Vehicle Shoppers Blast your ad over a one or two day period to a targeted group of Standard Vehicle Shoppers on hundreds of premium and niche websites, driving millions of impressions at a cost-efficient price Source: Compete GDN Blast vs. Portal Takeover, July 2010. Top portal: Yahoo Homepage. Standard Vehicle Shopper defined as any user that performed a KPI on a standard vehicle site 24% + Average CPM Estimates GDN Blast YouTube Portal $1 $5 $6
17. how does audience marketing work? intelligent algorithm for determining interests and demographics considers: Types of sites/videos visited How frequently each site was visited How recently each site was visited
18. audience: interest categories Show ads to people based on their interests. Google analyses the websites a user visits over a period of time and recognises people ’ s interests. Relevant ads can be served even when they are exploring other interests Auto Enthusiast Sites Auto Enthusiast
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22. audience: demographics (BETA) Note: On the GDN, Age and gender are inferred the same way as interest categories – by looking at the types of sites browsed on the Google Display Network. On YouTube, it is based on Registration Data Male, 18-25 Male, 55-64 Select your audience based on their inferred age and gender on the GDN or based on registration data on YouTube. If you want your ads to be seen by women aged 18-24, or people over 55, demographic targeting is the tool for you.
23. audience: similar users (BETA) Find like minded consumers . Google ’ s l ook-a-like technology finds consumers with similar browsing habits to those on your remarketing list. Similar Users User hasn ’ t been to your website but visited the same sports sites Remarketing List User has been to your been to your website and visits sports sites =
33. auto optimization 1: conversion optimizer http://www.google.com/adwords/conversionoptimizer/ Auto- optimize your campaign with Conversion optimizer Conversion optimizer is a free tool that automatically manages your bids to drive the most conversions at or below your target CPA You set your targeting choices (categories, keywords or audiences). On average, campaigns adopting Conversion optimizer achieve a 21% increase in conversions and 15% decrease in CPAs!
34. auto optimization 2: display conversion optimizer This new tool automatically manages targeting and bidding for your Display campaigns with the goal of increasing your conversions at the desired CPA You simply provide us with your target CPA, creatives and budget, and the Display Campaign optimizer goes to work, showing your ads in all the right places, automatically. Find additional conversions with Display Campaign optimizer
35. full set of creative options to engage with users Ad Format Sizes Standard Image (JPG or GIF) Standard Flash Rich Media Flash In-Unit Video Click-to-play Video Ads Banner: 468 x 60 Square: 250 x 250 Small Square: 200 x 200 Leaderboard: 728 x 90 Medium Rectangle: 300 x 250 Large Rectangle: 336 x 280 Skyscraper: 120 x 600 Wide Skyscraper: 160 x 600
Editor's Notes
Our USP is that Google can truly claim the best technology in the world. Google are brilliant at targeting technology and we have applied that to the vast inventory available on the Google Display Network. The control & transparency that the Google Display Network gives is far beyond what other networks give. Don ’ t believe us? Just ask the client how transparent their network buys are. In addition, we offer outstanding full-service account management and the Google Display Network gives unparalleled control. We will go through each of these components in turn.
Speaking Notes: We believe combining these 2 technologies, audience and context, can achieve better results than either on their own. Let’s talk about contextual targeting first. Knowing what someone is reading about right this moment is a strong indicator of their intent, similar to how a search query can tell us a lot about what a person may be interested in. Contextual targeting is powerful because it gives you an opportunity to speak to your audience during this highly valuable window in time, and do it at scale. Similarly, a user’s prior web browsing history gives valuable insights about their interests, and thus allowing you to reach them on many sites across the web. Together, not only can you reach the right person (audience) but also do so at the right time (context). Together with creating the right creative/message, we can begin to achieve our goal of “the perfect ad for everyone”
idea is then to show a case study or a proof point 3 rd party study was done > awareness association intent all grew as a result
We’ve found the best way to do this is to layer Context + Audience together We will go through both of these in turn. Google ’ s contextual targeting technology is unmatched on the web (and most networks don ’ t offer anything like it). Our audience reaching technology is highly competitive because unlike most competing products it is executed through an auction. We can apply these technologies across the GDN and YouTube
Let’s begin with a quick recap of contextual targeting. Many of you probably already know that contextual advertising basically just means showing a user an ad that’s related to the type of content they’re viewing. In the broader landscape of display advertising, this can be done by selecting specific categories with the goal of appearing on sites that belong to those categories, such as anautomotive advertiser electing to show on “automotive” sites. With Google, contextual targeting is actually a lot more powerful than that because it goes beyond just categorizing sites into broad vertical or sub-vertical buckets Similar to how our search algorithms are able to crawl web pages and bring back relevant results to users, our contextual engine is a powerful algorithm that continually scans every single web page on every single web site in the Google Display Network Its goal is to understand what each page is about, and it does this through semantic technology that looks at many factors, including Keywords Frequency of words Font sizes Word placement Linguistics So because we do contextual targeting at the page, and not the site level, it enables us to serve users a very precisely targeted ads, and do it in near real-time.
Contextual targeting is very much Google ’ s USP. No one has the ability to scan pages and serve ads like us. The results were achieving back up what an incredible technology this is. You should look at our benchmarks: https://sites.google.com/a/google.com/uk-display-hub/benchmarks Our benchmarks show that keyword contextual targeting performs incredibly well for advertisers, and because of this they are investing 40% of their budget into keyword contextual targeting, receiving nearly 60% of their clicks from these campaigns. Google technology scans millions of web pages, analysing text, language, links and page structure to make sure your ad finds the best audience. With contextual targeting, we use keywords and themes to find the right placements, showing your ads on Display Network web pages that are the most suitable match for your message. If you sell digital cameras, your ads may show up on photography blogs or camera review sites. This puts your ads in front of an audience that is interested in your business and more likely to take action. ( Contextual advertising is vital to building brand awareness and reaching new prospects at relevant moments)
With the Contextual Targeting Tool, you can build tightly themed keyword lists for campaigns that are running on the Google Display Network. We use this to build out campaigns for our customers but it is available to everyone. For example, if you sell yoga gear, normally, you might take the time to build our separate ad groups around each of your product lines, such as yoga mats, yoga clothing, yoga gear, etc.
Contextual targeting is very much Google ’ s USP. No one has the ability to scan pages and serve ads like us. The results were achieving back up what an incredible technology this is. You should look at our benchmarks: https://sites.google.com/a/google.com/uk-display-hub/benchmarks Our benchmarks show that keyword contextual targeting performs incredibly well for advertisers, and because of this they are investing 40% of their budget into keyword contextual targeting, receiving nearly 60% of their clicks from these campaigns. Google technology scans millions of web pages, analysing text, language, links and page structure to make sure your ad finds the best audience. With contextual targeting, we use keywords and themes to find the right placements, showing your ads on Display Network web pages that are the most suitable match for your message. If you sell digital cameras, your ads may show up on photography blogs or camera review sites. This puts your ads in front of an audience that is interested in your business and more likely to take action. ( Contextual advertising is vital to building brand awareness and reaching new prospects at relevant moments)
Placement targeting is a good way to extend your campaign, while still maintaining control. You can handpick the websites you appear on. For example if you sell digital cameras, your ads may show up on photography blogs or camera review sites. This puts your ads in front of an audience that is interested in your business and more likely to take action. The site list can be built using AdPlanner to find sites for your audience, or the GDN team at Google can do it for you.
Smart: Our systems consider all of the following in inferring a user’s interests and demographics and keeps only the highest-quality categorizations. Pages browsed over the last 30 days Frequency and recency of pages browsed Current browser session (what they’re viewing now)
Interest category marketing is a form of 3 rd party data targeting Advertisers can select from a list of categories (for example travel enthusiast, sports enthusiast, auto enthusiast, etc.), and we'll show ads to people that we think fall into those categories. For example, if you target a travel enthusiast, your ad may appear on a sports website because we have seen that people that are interested in travel also have a high propensity to visit sports websites too. How it works: For a webpage that a user visits, we normally analyse the content of the page and site to show keyword-targeted contextually relevant ads. We use that same contextual information to recognise people's interests, taking into account how often users visit sites of those categories, among other factors. Google will not use sensitive interest categories, such as those based on race, religion, sexual orientation, health, or sensitive financial categories and more.
Remarketing from your own client website is a form of 1 st party data targeting Clients use remarketing to find people that visited their website but didn ’ t perform the action that they wanted them to - usually they didn ’ t convert . You can then bring these hot prospects back to your website to engage them again. Remember, 97% of site visitors do not convert on their first visit. To do remarketing effectively, you need a network that has a lot of reach and also see ’ s each user a lot of times – this is where the Google Display Network comes in. We see more people, more often than anyone! There is no CPC or CPM premium for remarketing and the CPC option is usually a brilliant selling point for DR advertisers.
se the negative remarketing data to introduce users into your purchase funnel. I.E only advertise to people who have NOT been to your website. New Customer Acquisition campaigns help all your other marketing channels work harder be raiUsing the awareness for your brand. This is often used to segment campaigns – those who have been to your site get one message, those who haven ’ t get another. Ask your customer what their new visitor rate is on their website and whether they would want to have an element of their campaign delivering 100% new visitors.
Finding your audience based on Demographics is a form of 3 rd party data targeting One of our new audience reach features is based on demographics. We infer demographics based on the content of the pages that people have viewed on the Google Display Network. It is the same underlying technology as Interest Category Marketing and Google also use the visits to infer the user ’ s gender and which age category the user belongs to. For example, if the sites that you visit have a majority of female visitors (based on aggregated survey data on site visitation), we may associate your cookie with the female demographic category. You can now reach people based on gender, with further demographic based technology coming in Q2. Interests and demographics can be combined, for example you could target women age 18-34 interested in gardening. This technology is free (with some networks you need to pay to add further targeting data sets to campaigns).
Similar User technology is a form of 3 rd party data targeting as we create additional user lists of people Google see ’ s see on the Google Display Network Now we ’ d like to introduce another new technology that we offer. Using Google ’ s own lookalike technology we analyse your remarketing list and we try to find the people with the same or similar browsing characteristics across our network. Similar Users is a brand new feature that can significantly increase the scale of campaigns. This feature is free – and your Google GDN account manager can implement it for you. The industry generally call this “ look-a-like ” technology and it really helps give your audience campaigns more scale (especially if a remarketing list is small or if we are already maxing out on it)
Well our optimization team builds display campaigns from scratch but here are some different examples. Here are the options.
Well our optimization team builds display campaigns from scratch but here are some different examples. Here are the options.
Well our optimization team builds display campaigns from scratch but here are some different examples. Here are the options.
If your customer is using a Trading Desk or DSP, this slide shows how you can use both together. A large amount of what happens on a Trading Desk is remarketing. If your advertiser gives us their remarketing list and we NEGATIVELY target it, they can then access all of the amazing GDN features without crossing over with their Trading Desk buy. Take this slide out if you are not comfortable talking about this and take a display specialist along with you if the conversation if going to get complex.
How do we optimize ? T
2 knock-out products that help generate sales at your desired CPA Conversion optimizer is based on you setting your parameters of targeting. Categories, placements or audiences that can limit where your ads show can be managed by Conversion optimizer to remove the need to keep updating bids manually to keep your CPA in tact. Requirements Conversion tracking enabled At least 15 conversions in the past 30 days Campaign cannot have Advanced Ad Scheduling or Position Preference enable.
Display conversion optimizer goes across the network without ANY targeting. The CPA lovers dream. It helps build scale with practically no effort. Requirements Conversion tracking enabled At least 15 conversions in the past 30 days A CPA of less than around £60 is when it works best