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OMMA Semantic Ads

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Jonathan Mendez
Jonathan Mendez

Presentation at OMMA Global on Can Semantic Ads Save Display

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Will Semantic Advertising Save Display? Jonathan Mendez, Founder & CEO, RAMP  Eran Shir, Founder & CEO, Dapper  Amiad Solomon, Founder & CEO, Peer39   September 19, 2008
Semantic Advertising Overview Content  Database  ApplicaBons  TargeBng  Content 
Semantic Advertising Overview Content  Database  ApplicaBons  TargeBng  Content 
Semantic Advertising Applications “RAMPS” (Relevance Amplifiers)
Semantic Advertising Applications RAMPS
Semantic Advertising Applications RAMPS - Dockers Case Study 9M Impressions served through DART  ComparaBve Metrics  * CTR: 110% LiL (.13 vs. .06)  * CPC 37% Less ($3.53 vs. $5.58)  * Engagement: 900% LiL (29,920 acBons vs. 3,401)  * InteracBon Rate: 1,100% LiL (AcBons%Imp.)     RAMP Metrics  * Interest‐to‐Intent Rate: 97% (how many people  who interacted clicked through to site)  * InteracBons per User: 7.8 (clicks in the unit per  user prior to click‐thru) 
Semantic Advertising Applications RAMPS - Solutions •  eo Relevant Content  G •  ontextually Relevant Media DistribuBon  C (audio, video)  •  etailer SoluBons  R •  erformance Branding Experiences  P •  ocial MarkeBng  S •  CRM  e

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OMMA Semantic Ads

  • 1. Will Semantic Advertising Save Display? Jonathan Mendez, Founder & CEO, RAMP  Eran Shir, Founder & CEO, Dapper  Amiad Solomon, Founder & CEO, Peer39   September 19, 2008
  • 2. Semantic Advertising Overview Content  Database  ApplicaBons  TargeBng  Content 
  • 3. Semantic Advertising Overview Content  Database  ApplicaBons  TargeBng  Content 
  • 4.
  • 5. Semantic Advertising Applications “RAMPS” (Relevance Amplifiers)
  • 7. Semantic Advertising Applications RAMPS - Dockers Case Study 9M Impressions served through DART  ComparaBve Metrics  * CTR: 110% LiL (.13 vs. .06)  * CPC 37% Less ($3.53 vs. $5.58)  * Engagement: 900% LiL (29,920 acBons vs. 3,401)  * InteracBon Rate: 1,100% LiL (AcBons%Imp.)     RAMP Metrics  * Interest‐to‐Intent Rate: 97% (how many people  who interacted clicked through to site)  * InteracBons per User: 7.8 (clicks in the unit per  user prior to click‐thru) 
  • 8. Semantic Advertising Applications RAMPS - Solutions •  eo Relevant Content  G •  ontextually Relevant Media DistribuBon  C (audio, video)  •  etailer SoluBons  R •  erformance Branding Experiences  P •  ocial MarkeBng  S •  CRM  e