#monetatesummit
SmarterAdvertising
MariaSlabaugh, CandidateMarketingDirector,
Dice.com
Turndiscoveredsegmentsinto targeted...
Prepared and presented by:
Who is Dice.com?
• Dice is a career site just for tech pros
• We’ve been a Monetate customer fo...
Prepared and presented by:
• Everyone wants display to be DR
• Retargeting to rescue

But how to measure lift?
• Needed to...
Prepared and presented by:
So what else is out there?
Prepared and presented by:
Look-alike to the rescue
• Non-retargeting display = 92% of
view through conversions
incrementa...
Prepared and presented by:
So how does it work?
• Identify conversion patterns
• Learn about characteristics off your site...
Prepared and presented by:
**Not*that*we*don’t*like*hiding*them*in*presenta>ons
The End Result
• Less waste
• Conversion c...
Prepared and presented by:
Conclusion
• Display media is constantly evolving
• Remarketing has its place
• Data and analyt...
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Smarter Advertising (Maria Slabaugh)

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Turn discovered segments into targeted display ad buys.

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Smarter Advertising (Maria Slabaugh)

  1. 1. #monetatesummit SmarterAdvertising MariaSlabaugh, CandidateMarketingDirector, Dice.com Turndiscoveredsegmentsinto targetedadbuys
  2. 2. Prepared and presented by: Who is Dice.com? • Dice is a career site just for tech pros • We’ve been a Monetate customer for 6+ months
  3. 3. Prepared and presented by: • Everyone wants display to be DR • Retargeting to rescue
 But how to measure lift? • Needed to test and validate
 Key finding: 
 
 Only 48% of view through 
 conversions incremental The Challenge of Display
  4. 4. Prepared and presented by: So what else is out there?
  5. 5. Prepared and presented by: Look-alike to the rescue • Non-retargeting display = 92% of view through conversions incremental • So how could we get more of that?! • Enter look-alike targeting • Match characteristics, behaviors, patterns of your best customers to find new targets
  6. 6. Prepared and presented by: So how does it work? • Identify conversion patterns • Learn about characteristics off your site • Match them to their twins • Target via display media • Measure, measure, measure • Oh, and test display platforms
  7. 7. Prepared and presented by: **Not*that*we*don’t*like*hiding*them*in*presenta>ons The End Result • Less waste • Conversion costs plummeted ($28 to $0.31 per) • Can finally put DR and display in the same sentence without asterisk*
  8. 8. Prepared and presented by: Conclusion • Display media is constantly evolving • Remarketing has its place • Data and analytics not just for reporting; they feed display programs • Successful look-alike test just a pixel and a partner away

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