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Display advertising
- 1. Display Advertising Cost-effectively builds brand awareness with local consumers as they surf the Web.
- 2. Did You Know? Increased Search Results •While Search Engine Advertising is a must, using Display Advertising will make you stand out from the search crowd. •Local businesses can conveniently access local ad space across the largest network of popular sites online. •Build a big brand on a small budget advertising on nationally recognized sites. Display advertising lifts search advertising results by 59%. Source: Pretarget & Yahoo! Leads To 1 2 Display
- 3. Forms an impression that increases his likelihood to visit your site Consumer sees your banner ad Display ad targets the consumer based on his location or behavior Consumer browses the Web and sees many ads How It Works Display
- 4. How It Works: Display Targeting Display Awareness Targets news, entertainment, and lifestyle sites Display Premium Targets comScore top sites Display Behavioral Targets consumers interested in your products or services Facebook Targets consumers on the leading social networking site Display
- 5. How It Works: Ad Placement Ad Placement 1.We collect your banner ads and review your campaign details 2.Your ads are delivered to our expansive network 3.Your ads are placed across our network based on site availability and targeting options Dozens of Ad Networks Thousands of Sites 1 2 3 Display
- 6. How It Works: Advertising Lift Increased Search Results 1.Consumer sees your display ad while surfing 2.Consumer searches for your business name and clicks your ad 3.Consumer visits your website with a higher likelihood to contact you Display advertising lifts search advertising results by 59%. Source: Pretarget & Yahoo! Leads To 1 2 Display
- 7. News Your Display AdYour Display Ad Your Display Ad Brand Awareness • Build awareness where consumers are spending their time • Stay top of mind with prospects when they are ready to buy What You Get Display
- 8. Audience Targeting • Reach the right audience as they surf online • Many targeting options, including geographic, behavioral, and Facebook What You Get Display
- 9. Maximum Reach • Network covers 90% of North American online audience • Top news, entertainment, lifestyle, and social media sites What You Get Display
- 10. Engagement Optimization • Discovers which networks drive better ad performance • Shifts your budget to high-performing networks Your Ad Your Ad Your Ad What You Get Display
- 11. Facebook Ads • Your ads display on the most popular social networking site • Ads build awareness and drive traffic from highly engaged consumers 1 out of every 7 minutes online is spent on Facebook. Source: comScore * *Standard on Display Awareness What You Get Display
- 12. Display Packages Targeting Geo-targeting, comScore top sites Geo-targeting, site retargeting Optimization Included Included Included Geo-targeting, behavioral (15+ categories) Objective Build brand awareness across the Web Reach consumers whose browsing behaviors have indicated interest in your business Build awareness with consumers browsing premium sites Publisher Optimization Reach consumers on the leading social networking site Specific site CPM $12 w $250 Min $12 w $500 Min $12 w $500 Min $12 w $500 Min FacebookAwareness Premium Behavioral Available only in the U.S. Available only in the U.S. What You Get Display
- 13. Audience Targeting Many targeting options, including geographic, behavioral, and Facebook Thousands of Sites Extensive network that reaches 90% of North American online audience Better Ad Placement Optimization technology puts your ads on the most effective sites Cost-Effective Solution Brand awareness that’s more cost-effective than traditional methods Why Display Advertising? Display
- 14. What You Get Summary • Build awareness where consumers are spending their time • Stay top of mind with prospects when they are ready to buy • Reach the right audience as they surf online • Many targeting options, including geographic, behavioral, and Facebook • Network covers 90% of North American online audience • Top news, entertainment, lifestyle, and social media sites • Discovers which networks drive better ad performance • Shifts your budget to high-performing networks • Your ads display on the most popular social networking site • Ads build awareness and drive traffic from highly engaged consumers Brand Awareness Audience Targeting Maximum Reach Engagement Optimization Facebook Ads Display
- 15. More Cost-Effective CPM Better Ad Placements Automated Engagement Optimization Visible Marketing ROI Bottom Line: We Optimize for Results …so you have time to run your business.
Editor's Notes
- Main Point: Display Advertising builds brand awareness where consumers are spending their time: online. Full Text We offer a variety of advanced targeting techniques to put your message in front of local consumers across the Web, so your brand is top of mind when they’re ready to buy.
- Main Point: Display advertising gives your advertising results lift Full Text: (Speak to the text on the slide)
- Full Text: Do you know where local consumers are spending a lot of their time? We do: the Web. And to make sure they see your business, we offer display advertising that puts your message in front of local consumers online. With advanced targeting techniques, we show your banner ads to the right audience on the top news, entertainment, lifestyle, and social media sites, creating top-of-mind awareness for your business (Speak to the text on the slide)
- Main Point We offer a variety of advanced targeting techniques to put your message in front of local consumers across the Web, so your brand is top of mind when they’re ready to buy. Full Text: (Speak to the text on the slide)
- Full Text: (Speak to the text on the slide)
- Main Point: Display advertising gives your advertising results lift Full Text: (Speak to the text on the slide)
- Full Text: We build brand awareness by showing your display ads to consumers as they browse the Web. And, when combined with search engine advertising, Display Advertising can lift the results of your overall advertising efforts.
- Full Text: We offer many targeting options to reach the right audience, including geographic targeting, premium site targeting, behavioral targeting, and Facebook ads. We also provide a standalone retargeting solution that shows your ad to people who have searched for keywords related to your business and those who have visited your website, keeping your brand top of mind.
- Full Text: (Speak to the text on the slide)
- Main Points: Your campaign is created and fine-tuned by a team of digital marketing experts, who make sure your ad gets extensive visibility. Full Text: (Speak to the text on the slide)
- Main Points: Your ad on the most popular social networking site. Full Text: (Speak to the text on the slide)
- Main Points: Simple pricing plans Awareness Premium Behavioral Facebook Full Text: Awareness and Facebook --- $1-4 CPM, Premium and Behavior --- $4-6 CPM (Speak to the text on the slide)
- Main Points: Your ad on thousands of sites Targeted at specific audiences Optimization to ensure your ad is on the right sites It’s a cost-effective solution Full Text: (Speak to the text on the slide)
- Main Points: What you get with Display Advertising Full Text: I want to reiterate what you get within Display Advertising. You’ll see brand awareness increase, reach a targeted audience over a large network with more engaged optimization and the use of Facebook ads. (Speak to the text on the slide)
- Main Points: We optimize for results Full Text: We optimize for results, more cost effective visits, better converting site, automated lead follow up, visible marketing ROI, so you have time to run your business. And ultimately, that's what you need to be doing, and this is what we need to be doing.