Up Close w/ YouTube

[object Object],Up Close with YouTube

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top Search Engines (Total Queries) * ComScore 8/08

“ Obama has a YouTube channel…it's equivalent to the White House saying ' we are going to broadcast all our messages on NBC, sorry ABC and CBS.” - Danny Sullivan This is Bigger then You Think… ,[object Object]

[object Object],Some said a failure – I disagree

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In 2008 Monday Night Football avg. 11.8 million viewers

[object Object],In 2015 the broadcast rights to Monday Night Football go to bid

[object Object],“ some online video aggregator is going to be more important than NBC in 10 years” - Michael Eisner, November 2008 YT is a media property! A giant network!

[object Object],Now with Real Metrics!

[object Object],Demand-Gen & Awareness

[object Object],“ The best ideas come as jokes. Make your thinking as funny as possible.” “ It takes a big idea to attract the attention of consumers.” - David Ogilvy This is Still Marketing!!!

[object Object],Results: 65 million views on YouTube 120 million views on WillItBlend.com  200,000+ subscribers Total blender sales up 700%

Gary Busey on Business ,[object Object]

Start with the platform ,[object Object],41 videos of business insights from the mind of Gary Busey

The value of the web is more in the distribution and delivery of content than the content itself ,[object Object]

[object Object],Viral coefficient

Press coverage extends across media ,[object Object],"Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.” -johnmayer.com

[object Object],[object Object],[object Object],Paid Search Media Campaign & Landing Page

[object Object],20k visitors 582 player grabs 50 orders 8.5 videos watched per user on page Paid Search Media Campaign Results

The older demos had a higher percentage of women…interesting! ,[object Object]

[object Object],[object Object],[object Object],[object Object],Results? ,[object Object]

[object Object],[object Object],[object Object],[object Object],Learning! ,[object Object]

Site: www.rampdigital.com Blog: www.optimizeandprophesize.com Twitter: @jonathanmendez ,[object Object]

Up Close w/ YouTube

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