<ul><ul><li>SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Up Close with YouTube
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul><ul><li>Google 7.6 Billion </li>...
“ Obama has a YouTube channel…it's equivalent to the White House saying ' we are going to broadcast all our messages  on N...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Some said a failure – I disagree
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul><ul><li>Live Stream Peak : 700k ...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>In 2015 the broadcast rights to ...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ some online video aggregator i...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Now with Real Metrics!
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Demand-Gen & Awareness
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>“ The best ideas come as jokes. ...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Results:
65 million views on You...
Gary Busey on Business <ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>
Start with the  platform <ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>41 vide...
The value of the web is more in the distribution and delivery of content than the content itself <ul><ul><li>Up Close with...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>Viral coefficient
Press coverage extends  across media <ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul>...
<ul><li>11 Ad groups </li></ul><ul><li>449 keywords w/ match-type </li></ul><ul><ul><li>Up Close with YouTube  SMX West 20...
<ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ramp Digital, LLC </li></ul></ul>20k visitors 582 player grabs 50...
The older demos had a higher percentage of women…interesting! <ul><ul><li>Up Close with YouTube  SMX West 2009  © 2009 Ram...
<ul><li>Google brand impressions increased 39% </li></ul><ul><li>1 Million + Views </li></ul><ul><li>400k views on YouTube...
<ul><li>Success Begins & Ends with Great Content </li></ul><ul><li>Leverage the distribution & measurement features </li><...
Site: www.rampdigital.com Blog: www.optimizeandprophesize.com Twitter: @jonathanmendez <ul><ul><li>Advanced Landing Pages ...
Upcoming SlideShare
Loading in …5
×

Up Close w/ YouTube

2,593 views

Published on

SMX West 2009 Presentation

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,593
On SlideShare
0
From Embeds
0
Number of Embeds
74
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Up Close w/ YouTube

  1. 1. <ul><ul><li>SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Up Close with YouTube
  2. 2. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul><ul><li>Google 7.6 Billion </li></ul><ul><li>YouTube 2.6 Billion </li></ul><ul><li>Yahoo 2.4 Billion </li></ul><ul><li>Microsoft 1 Billion </li></ul><ul><li>MySpace 585 Million </li></ul><ul><li>Ebay 434 Million </li></ul><ul><li>Craigslist 335 Million </li></ul><ul><li>Facebook 186 Million </li></ul>Top Search Engines (Total Queries) * ComScore 8/08
  3. 3. “ Obama has a YouTube channel…it's equivalent to the White House saying ' we are going to broadcast all our messages on NBC, sorry ABC and CBS.” - Danny Sullivan This is Bigger then You Think… <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
  4. 4. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Some said a failure – I disagree
  5. 5. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul><ul><li>Live Stream Peak : 700k views </li></ul><ul><li>24 Hours: 1.5 million views </li></ul><ul><li>48 Hours: 4 million views </li></ul><ul><li>9 Days: 11 million views </li></ul><ul><li>2 months: 17 million views </li></ul>In 2008 Monday Night Football avg. 11.8 million viewers
  6. 6. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>In 2015 the broadcast rights to Monday Night Football go to bid
  7. 7. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ some online video aggregator is going to be more important than NBC in 10 years” - Michael Eisner, November 2008 YT is a media property! A giant network!
  8. 8. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Now with Real Metrics!
  9. 9. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Demand-Gen & Awareness
  10. 10. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>“ The best ideas come as jokes. Make your thinking as funny as possible.” “ It takes a big idea to attract the attention of consumers.” - David Ogilvy This is Still Marketing!!!
  11. 11. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Results:
65 million views on YouTube
120 million views on WillItBlend.com 
200,000+ subscribers
Total blender sales up 700%
  12. 12. Gary Busey on Business <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
  13. 13. Start with the platform <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>41 videos of business insights from the mind of Gary Busey
  14. 14. The value of the web is more in the distribution and delivery of content than the content itself <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
  15. 15. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Viral coefficient
  16. 16. Press coverage extends across media <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>&quot;Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.” -johnmayer.com
  17. 17. <ul><li>11 Ad groups </li></ul><ul><li>449 keywords w/ match-type </li></ul><ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Paid Search Media Campaign & Landing Page
  18. 18. <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>20k visitors 582 player grabs 50 orders 8.5 videos watched per user on page Paid Search Media Campaign Results
  19. 19. The older demos had a higher percentage of women…interesting! <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
  20. 20. <ul><li>Google brand impressions increased 39% </li></ul><ul><li>1 Million + Views </li></ul><ul><li>400k views on YouTube </li></ul><ul><li>4,300 app installs </li></ul>Results? <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
  21. 21. <ul><li>Success Begins & Ends with Great Content </li></ul><ul><li>Leverage the distribution & measurement features </li></ul><ul><li>Campaigns are fine but realize these are sustainable assets as you plan and measure success </li></ul><ul><li>Get started – YT is here to stay so start learning how to use it to your advantage </li></ul>Learning! <ul><ul><li>Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>
  22. 22. Site: www.rampdigital.com Blog: www.optimizeandprophesize.com Twitter: @jonathanmendez <ul><ul><li>Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC </li></ul></ul>

×