This presentation covers how remarketing works, why use it, how it works via Google Analytics & Adwords and how it complements offline and online digital marketing

1. – What is it and how does it work?

2. • Digital Marketing &
Social Media Specialist
• Provides digital marketing training &
management services to businesses
• Showing how to engage & promote online
to customer base
Intro to Chris Wood
@qChrisWood

3. Are those Ads that follow you around on
other sites
Remarketing?

4.  Often Takes More Than 1 Visit To Convert!
Why Remarketing?

5.  Google research
Understanding Customer Online Journey

6. Whether offline or online – as long as it
drives traffic to the site
 Social Media
 Google Ads
 Email Marketing
 PR - offline PR that then drives people to look online at
your site
 Exhibiting – visitors often visit sites after seeing
businesses at an expo
Complements All Marketing!

8.  Analytics - via the cookies collects who is visiting
your site into an Audience (you won’t know who)
 Adwords – runs the Ad campaign and syncs with
Analytics to target the Audience
Uses Google

9. Very Cost Effective To Run
- You only pay when someone clicks on the Ads
– typically 40 to 60p/click
- control costs with daily budget
 High number of views in the thousands – All
Free!! (will be duplication of views)
 Low number of paid for clicks - as only those
interested will return back to the site
Costs

10. Any Questions?
We can help with Ad design, set up and
management
Contact Details:
• Chris@qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood
Need Help?