Companies need a multi-tiered approach to truly understand customer relationships across digital touchpoints, including web analytics, customer experience management, and voice of the customer. Voice of the customer focuses on qualitative data about the visitor through exploring intent, satisfaction, and opinions. It aims to empower customers and take actionable feedback to continuously improve the customer experience.
ACCENT Marketing Services is a member of the MDC Partners Network and provider of outsourced customer engagement solutions for brands that are passionate about keeping and growing customers.
ACCENT Marketing Services is a member of the MDC Partners Network and provider of outsourced customer engagement solutions for brands that are passionate about keeping and growing customers.
Foredragsholder er Bo Sannung, Head of Center of Excellence, Customer Intellegence i SAS Institute: Marketing Treatment Strategy handler om hvordan man gir hver enkelt kundesegment spesifikke tilbud for å optimalisere kundeverdien.
Hvordan individualisere håndteringen av kunder og samtidig optimalisere kundeverdien? Gjennom eksempler vil du få innsikt i Marketing Treatment Strategies - både den analytiske delen med kundeinnsikt, segmentering og prediksjon, men også hvordan omsette innsikten i praksis. Under innlegget vil du få praktiske råd og verktøy. I tillegg vil Sannung også dele trender og tendenser fra DMA 2012 konferansen.
http://www.dma12.org
Bo Sannung er Nordisk direktør for Customer Intelligence i SAS Institute. Bo Sannung har bakgrunn fra byråbransjen og store nordiske selskaper innenfor salg, marked, CRM og analyse. Sannung underviser også på Copenhagen Business School og CRM Akademiet.
Case Study: More Than Just Facebook for Business: Translating Social Interactions into Actionable Social Intelligence
Presented by: Alan Nugent, CEO, Mzinga
Business is inherently social—and accordingly, many brands around the world have already embraced social technologies as a way to engage customers and raise brand awareness. But social solutions are more than just Facebook for business. A comprehensive, well-planned social ecosystem can provide enormous benefits that span the enterprise—and can help organizations gain valuable insight into meeting customer needs, improving loyalty, and sustaining and growing revenue.
www.bdionline.com
Zip Dial Introduction Polls & SurveysAdamZipdial
ZipDial’s Mobile Survey platform allows businesses, governments in India and the Caribbean to reach more mobile users than SMS-based platforms, getting actionable insights in hours, not weeks.
Using Social Networks to Increase Channel SellingLouis Columbus
Bottom line: Becoming a trusted advisor in today’s selling environment is all about
embracing social networks to understand, appreciate the challenges of and serve
channel partners better than anyone else.
Foredragsholder er Bo Sannung, Head of Center of Excellence, Customer Intellegence i SAS Institute: Marketing Treatment Strategy handler om hvordan man gir hver enkelt kundesegment spesifikke tilbud for å optimalisere kundeverdien.
Hvordan individualisere håndteringen av kunder og samtidig optimalisere kundeverdien? Gjennom eksempler vil du få innsikt i Marketing Treatment Strategies - både den analytiske delen med kundeinnsikt, segmentering og prediksjon, men også hvordan omsette innsikten i praksis. Under innlegget vil du få praktiske råd og verktøy. I tillegg vil Sannung også dele trender og tendenser fra DMA 2012 konferansen.
http://www.dma12.org
Bo Sannung er Nordisk direktør for Customer Intelligence i SAS Institute. Bo Sannung har bakgrunn fra byråbransjen og store nordiske selskaper innenfor salg, marked, CRM og analyse. Sannung underviser også på Copenhagen Business School og CRM Akademiet.
Case Study: More Than Just Facebook for Business: Translating Social Interactions into Actionable Social Intelligence
Presented by: Alan Nugent, CEO, Mzinga
Business is inherently social—and accordingly, many brands around the world have already embraced social technologies as a way to engage customers and raise brand awareness. But social solutions are more than just Facebook for business. A comprehensive, well-planned social ecosystem can provide enormous benefits that span the enterprise—and can help organizations gain valuable insight into meeting customer needs, improving loyalty, and sustaining and growing revenue.
www.bdionline.com
Zip Dial Introduction Polls & SurveysAdamZipdial
ZipDial’s Mobile Survey platform allows businesses, governments in India and the Caribbean to reach more mobile users than SMS-based platforms, getting actionable insights in hours, not weeks.
Using Social Networks to Increase Channel SellingLouis Columbus
Bottom line: Becoming a trusted advisor in today’s selling environment is all about
embracing social networks to understand, appreciate the challenges of and serve
channel partners better than anyone else.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
This presentation was created as a thought piece for the retail-consumer electronic category in 2007. Before the mainstreaming of social media tracking, consumer reviews and social e-commerce technologies, this thinking presumed blending online and offline social media into the retail space would add utility, brand value and sales associate credibility to the retail environment.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
1. Voice of the Customer
Using Customer Feedback
to Improve Site Experience
2. The Analytic Ecosystem
To truly understand, manage, and improve customer relationships
across all digital touch points, companies need a multi-tiered approach
Web Analytics Customer Experience Voice of Customer
Largely qualitative in
Data is largely Both quantitative and
nature and focuses
quantitative and spans qualitative, focusing
primarily on the visitor
both visitor and session largely on the individual
by exploring
scope session
intent, satisfaction and
opinion
3. Voice of Customer Ecosystem
Consumer Backyard Brand Backyard
Websites
Social Networks
Public-facing
Intranet
Extranet
Blogs/Forums
Online advertising
Publishers
Advertisers
Digital applications
Gadgets/widgets
Digital Media
Online video
Downloadable products
Mobile
4. Brand Backyard
Downloadable Applications
Websites
PDF Documents
Mobile
Display Advertising
Gadgets/Widgets
5. Messaging
“Someone obviously didn't do their
homework…. If someone had, they
would've quickly figured out that
creating an ad like this, to target
babywearing moms, would in essence
be knocking us down, spitting in
our face, and kicking dirt on us.
Babywearing isn't a 'good idea in
theory’, it's a good idea - period!”
6. Messaging
A scarf worn by foodie Rachael Ray in a
photograph to be used for a Dunkin’
Donuts ad is at the center of a
controversy Wednesday.
The PepsiCo Americas Beverages division of
The Boston Globe reported that the
PepsiCo is bowing to public demand and
Canton-based company pulled an ad in
scrapping the changes made to a flagship
which Ray’s scarf looks much like a
product, Tropicana Pure Premium orange juice.
keffiyeh, a traditional headdress worn by
Arab men.
10. Real Time Intervention
Engage, support and retain customers at the individual level
Custom Comment Card Thank You windows with keywords in the comments
combined with contextual data to support customers as they leave feedback
Intelligent link
Bulletin
Instant chat
Priority help
Marketing
opportunity
15. Common Definitions
What is overall customer experience?
The perception customers have of their interactions with an
organization
What is the perfect customer experience?
A set of interactions that consistently exceed the needs and
expectations of a customer
What is the goal of a customer experience initiative?
Increase conversion, decrease call center activity, increase brand
loyalty, etc.
16. Five Stages of
Experience-Based Stage 5: Embedded
Differentiation Maturity Customer experience is the fabric of the
company; not separately discussed
Stage 4: Engaged
Customer experience is one of the core
tenets of the firms strategy
Stage 3: Committed
Customer experience is critical and
executives are actively involved
Stage 2: Invested
Customer experience is very important
and formalized programs emerge
Stage 1: Interested
Customer experience is important, but
receives little funding
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