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RTT Not RTB: The Race to the Top
Real time bidding is devaluing media and taking revenue away from premium web publishers. First party data and real-time ad decisions can get that value back.
SES 2010 Search Becomes Display
The document discusses how search is becoming the operating system for display advertising. It argues that lessons from search, like relevance and intent, need to be applied to display for it to be effective. Specifically, it says display needs to shift from bulk impressions to an approach focused on segmentation, targeted creative, automated buying, and ongoing optimization of campaigns based on data. The goal is for display to evolve from the current "golden shower" approach to a new "golden triangle" model based on search advertising techniques.
Optimizing for the Mobile Web
Jonathan Mendez gave a presentation on optimizing websites for mobile users. He emphasized that page load time, site uptime, and simple, visually focused designs are most important for mobile. Radical simplicity is key, using icons and images over text when possible. Other tips included targeting the most relevant content to mobile users based on their goals, using color palettes for quick recognition, and allowing mobile design considerations to drive overall website design decisions.
Display Advertising's New Wave
This document discusses the evolution of digital advertising from old models focused on page views and impressions to new models centered around intent, segmentation, targeted creative, automated buying, and optimization. It argues that advertising needs to move from old display models to new "display search" models that identify customer needs and markets by focusing on intent, audience data, and fulfilling specific consumer needs through personalized advertising. This transition will help publishers survive by creating more value from audience data and allowing more efficient use of advertising budgets.
10 Steps to Making IT Your Best Friend
To make IT a best friend, find a champion within IT, align business and IT goals, ensure IT's success by including them in all projects and decisions, act as a filter for non-essential requests, communicate IT's importance, help manage priorities and deadlines, and share credit for joint successes.
Search Becomes Display
The document discusses how search is becoming the dominant operating system for displaying information online. It notes that search engines are able to generate massive amounts of traffic to websites through simple links and are influencing user attention and behavior. The document argues that as search becomes more integral to finding and accessing online content, it will essentially function as the operating system for digital displays and influence how information is presented, targeted and optimized on the internet.
Search Becomes the Display OS
The document discusses how search engines are becoming the operating system for display advertising. It talks about how ads should be informative rather than just entertainment. It also discusses how relevance makes the web better by allowing ads that interest users rather than just interrupting them. The document proposes flipping the model around to take cues from search and use contextual relevance and user intent to improve display advertising.
O P A New Creative
The document outlines three approved creative units for online publishers - the Fixed Panel, which is a 336x860 ad unit that scrolls with the page; the XXL Box, a 468x648 unit with page-turn functionality and video; and the Pushdown, a 970x418 ad that opens and then rolls up from the bottom of the page.
Advanced Landing Pages
This document discusses advanced landing page optimization techniques. It discusses how landing pages can be made more relevant and personalized through the use of real-time web technologies like APIs, semantic data, and implicit user information. Rules can be used to deliver highly tailored experiences to users based on what they reveal explicitly and implicitly. When combined with social media integrations, landing pages can amplify advertising campaigns and drive more conversions at a lower cost.
Up Close w/ YouTube
The document discusses YouTube's growth into a major media platform and opportunities for digital marketers. It notes that YouTube now receives more traffic than many large websites and that a YouTube channel can reach audiences comparable to broadcasting on a major TV network. Examples are given of viral video campaigns on YouTube that drove large increases in views, subscribers and product sales. The document advocates that marketers view their YouTube presence as ongoing media assets rather than one-off campaigns and provide high-quality, engaging content to leverage YouTube's distribution and measurement capabilities.
Can Display Advertising Survive the Web?
1. The document discusses the challenges facing display advertising on the web and argues it can survive if it leverages the medium of information.
2. It suggests that for display advertising to be effective, it needs to give people control, deliver relevant content, test and measure performance, and properly value user actions.
3. The key is for publishers to make their content more relevant to ads, and for advertisers to make ads more relevant to content, while all parties leverage marketing technology expertise to optimize experiences and quantify results.
OMMA Semantic Ads
This document discusses semantic advertising and its applications. It provides examples of how semantic advertising can improve key metrics for advertisers such as click-through rate, cost per click, engagement, and interaction rate. The document also outlines some solutions that semantic advertising applications called "RAMPS" can provide, including delivering relevant content and media, solutions for retailers, performance branding experiences, social marketing, and customer relationship management.
Landing Page Utopia: 7 Lessons from Google
The document discusses strategies for creating effective landing pages based on lessons from the world's greatest landing page. It recommends giving people control over the content presentation, reducing choices to avoid paralysis, and using real-time web technologies like JavaScript and APIs. Key strategies include targeting content to the goal rather than the person, designing with the goal in mind, always testing, and focusing on relevance to the audience rather than the business.
Conversion Optimization
This document discusses conversion optimization and winning visitors after they arrive on a website. It emphasizes that consumers know more about what they want than website owners, and advocates giving people the ability to define their experience both before and after they arrive by flipping the traditional sales funnel. The document also mentions demos and includes a Bob Dylan quote about happiness being the road rather than the destination.
OnSite Tageting Strategy
This document outlines a marketing strategy that begins with understanding user intent and delivering relevant content through advanced technologies. It then discusses optimizing landing pages, sites, and applications to improve ROI. Finally, the strategy proposes building customer segments and affinities based on source and behavior data, hypothesizing relevance, testing segments, and monitoring high impact segments to personalize targeting.
Landing Pages and Multivariate Testing
The document discusses landing page optimization techniques including A/B testing, multivariate testing (MVT), and targeted content optimization. It provides examples of how these techniques were used to optimize landing pages for different goals. Key points include:
1) A/B testing allows for quick big lifts but MVT allows for incremental lifts and failing faster by testing multiple page elements and variations simultaneously.
2) Case studies demonstrate how A/B and MVT testing identified the highest converting page designs and elements for different user segments and goals.
3) Segmenting tests and optimizing content for specific audiences like women led to further lift in desired metrics like revenue per visitor.
Search 4.0 Search Ads and Behavioral Targeting
The document discusses various techniques for targeted digital advertising and marketing, including search ads, behavioral targeting, personalization, source targeting, affinity targeting, temporal targeting, semantic targeting, and utilizing URL parameters and cookies. It provides examples of how these targeting methods can be used to increase metrics like click-through rate, conversion rate, and revenue per visit.
Google Eye Training
This document contains a diagram with numbered elements. The diagram shows 6 boxes arranged in two rows with 3 boxes on the top row and 3 on the bottom. Boxes 1, 3 and 5 are aligned above boxes 2, 4 and 6 respectively.
SES Personalization, User Data & Search
This document discusses how personalization, user data, and search can be used for behavioral targeting and personalization in search engine marketing. It provides examples of how targeting based on language, source, keyword match type, temporal factors, geo location, and affinities can increase user engagement and conversion rates. Specific examples show lifts in click-through rate, conversion rate, and revenue per visitor from personalizing search results. The document advocates for using data to discover user segments and affinities in order to personalize and target digital marketing efforts.
SES San Jose Ad Testing Research & Findings
The document discusses the results of two ad testing experiments. The first test found that running ads on branded keywords increased conversion rates by 17.9-47% across search engines, despite decreasing traffic. The second test was a multivariate test of ad elements that found the ad with the title "Find {keyword} suppliers", element "Find {keyword} suppliers", and URL "www.brand.com/{keyword}" increased conversion rates by 36.71%, the highest lift of the tested ads. Analysis of the winning ad's elements found the title, first element, and URL most influenced conversion rates.
More from Jonathan Mendez (20)
Recently uploaded
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024
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Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
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Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Recently uploaded (20)
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
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Easily Verify Compliance and Security with Binance KYC
3 Simple Steps To Buy Verified Payoneer Account In 2024
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Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
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Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
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Ad Applications
- 1. Can Widgets Save Display Advertising?
- 2. David Ogilvy “ The more informative your advertising, the more persuasive it will be.” “ What really decides consumers to buy or not to buy is the content of your advertising.” “ I do not regard advertising as entertainment or an art form, but as a medium of information.”
- 3. Why passive ad pricing & strategies
- 4. … in a user controlled medium?
- 5. “ Performance Disconnect” What matters? matters a little – info you know about people matters A LOT – controls you give people
- 8. Give people the ability to define their experience
- 9. FACT: Consumers Know More About What They Want Then You Ever Will!
- 10. But Why Does it Work Better? “ I do not regard advertising as entertainment or an art form, but as a medium of information .”
- 11. Search is not a channel Search is a behavior
- 12. Widgets Flip the Info Funnel Query V Intelligence V Context V Content
- 13. The Widget Web Funnel Content (location) Context (relevance) Intelligence (rules) Control (search)
- 14. Information & Content create interest & intent
- 15. Intelligent Web = Mashup blurring the lines between search, display, contextual & social
- 16. Semantic Demos
- 17. “ Happiness is not on the road to anything. Happiness is the road.” - Bob Dylan’s Grandmother