SlideShare a Scribd company logo
Search Ads & Behavioral Targeting
Marketing Solutions  Powered By Technology Embedded with testing & Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization & Targeting Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segments: Thick Slices = High Impact
Segments: Thick Slices = High Impact Provide Large Data Sets for Confidence Small Lifts Make a Big Impact
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Impact Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.google.com/search? hl =en& safe= off& client =safari& rls =en& q =on+site+targeting& btnG =Search Source URL Parameters = Easy Targets
Me read cookie… Give yummy content
Google uses URL parameter “hl” to represent a visitors host language. “ hl=es” represents Spanish Language Google Source Targeting Google Spanish Language
Source Targeting Google Spanish Language Control Targeted Content
Source Targeting Google Spanish Language Control Targeted Content +163% CTR! +47% CR! +7% RPV!
Affinity Targeting
Targeted Content Based on Affinity Affinity Targeting
Affinity Targeting Drives Engagement Guitars +17% CTR Bass +74% CTR Keyboards +26% CTR Drums +52% CTR DJ +32% CTR Recording +30% CTR Live +82% CTR Band +18% CTR
Temporal Targeting
Weekdays +13.89% Lift in RPV Temporal Targeting
Weekends +8.44% Lift in RPV Temporal Targeting
Search Ads & BT with The Semantic Web 4.0 is Here!!!
Social Search
Ad Targeting 4.0 found  59  Chicago Hotels $99 $400 Book It << prev   next >> Lowest avg rate   $256.50 The Fairmont Chicago
Ad Targeting 4.0 found  59  Chicago Hotels $99 $400 Book It << prev   next >> Lowest avg rate   $256.50 The Fairmont Chicago
Ad Targeting 4.0 Blackhawks vs Oilers   3/9 WWE   3/11 Bulls vs J azz   3/11 Bla ckhawks vs Hu rricanes   3/12 Chicago Event Tickets 3/09/08 - 3/13/08 See All
Ad Targeting 4.0 Blackhawks vs Oilers   3/9 WWE   3/11 Bulls vs J azz   3/11 Bla ckhawks vs Hu rricanes   3/12 Chicago Event Tickets 3/09/08 - 3/13/08 See All
Semantic Targeting 4.0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic Targeting 4.0
http://www.dapper.net/dapperads-proxy.jsp?url=http%3A%2F%2Fwww.edmunds.com%2Fford%2Freview.html
Thank You! OptimizeandProphesize .com Jonathan Mendez

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