Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
Let's Get Social! Attract and Retain Your Donors with an Integrated Online Strategy
Presenter:
Angela Hill
President and Creative Director, INCITRIO
Program Description:
In today’s marketing environment, “social media” has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And, most importantly, what exactly can social media do for me without eating up all of my valuable time?
In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help you kick-start your online marketing campaign. Listen to non-profit case studies, large and small, to discover fascinating ways your peers are using social media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and volunteers to communicate online. Discuss how social media can leverage and augment your existing content. And, lastly, use social media as a powerful tool to manage ongoing donor relationships, engage your volunteers and attract new funding.
What Attendees Will Learn:
o Social Media - terminology, tactics and tools
o Best practices case studies from small and large non-profit organizations
o How to create your own social media plan
o Best practices for training staff/volunteers to communicate online
o How to leverage existing content across multiple platforms to create “buzz”
o Tips for managing ongoing donor relationships, volunteer engagement and fundraising online
About the Presenter
Angela Hill is the President and Creative Director of Incitrio, a boutique graphic design and branding agency. Incitrio specializes in brand strategy and brand implementation via design for print, design for web, and fully integrated marketing campaigns.
Since 1992, Ms. Hill has worked in the graphic design, branding and marketing industry within in-house agencies, advertising, marketing, and design firms in St. Louis, San Francisco, and San Diego. In 2008, she received the YWCA’s TWIN Award. The Tribute to Women of Influence (TWIN) Awards Program honors not only women who demonstrate excellence and top leadership within their companies, but also the companies that employ these women.
Ms. Hill has experience creating and implementing brand strategy for organizations located throughout the world. Prior to starting her current firm, Ms. Hill’s national clients included: Hallmark, Williams Sonoma, Mars Candy, Energizer, Ford, Intel, Pepsi, Foster Farms, Sega, Merrill Lynch, Visa, and PG&E.
Ms. Hill currently provides brand analysis, strategy and implementation to such corporations as: 3ECompany, The American Council on Exercise, Barney&Barney, Capstone, California Center for Sustainable Energy, Claritas (a division of Nielsen), Open Energy, Marsh, Nanogen, and the Veterinary Specialty Hospital.
Come hear about some of the new challenges with measuring social media marketing including word-of-mouth, comments on blogs, connections in social networks, questions in support forums, and tags on online media. Learn about where to focus online marketing efforts as the social Web grows in importance over the coming years.
7 Habits of Effective Sites in Asia PacCuneyt Uysal
Stephen Covey, author of the best-selling book, “The 7 Habits of Highly Effective People,” identified important principles that also apply to websites. In this webinar, website expert Cuneyt Uysal will discuss these principles and examine some of the most effective websites today.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ ...DJ Waldow
A roundtable discussion at the 2009 eduWEB Conference: http://www.eduwebconference.com/index.php/overview/tuesday_topic_tables/. I discussed the role of email in social media - email as the digital glue. It was more of a conversation then a presentation.
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
Let's Get Social! Attract and Retain Your Donors with an Integrated Online Strategy
Presenter:
Angela Hill
President and Creative Director, INCITRIO
Program Description:
In today’s marketing environment, “social media” has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do I need it? And, most importantly, what exactly can social media do for me without eating up all of my valuable time?
In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help you kick-start your online marketing campaign. Listen to non-profit case studies, large and small, to discover fascinating ways your peers are using social media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and volunteers to communicate online. Discuss how social media can leverage and augment your existing content. And, lastly, use social media as a powerful tool to manage ongoing donor relationships, engage your volunteers and attract new funding.
What Attendees Will Learn:
o Social Media - terminology, tactics and tools
o Best practices case studies from small and large non-profit organizations
o How to create your own social media plan
o Best practices for training staff/volunteers to communicate online
o How to leverage existing content across multiple platforms to create “buzz”
o Tips for managing ongoing donor relationships, volunteer engagement and fundraising online
About the Presenter
Angela Hill is the President and Creative Director of Incitrio, a boutique graphic design and branding agency. Incitrio specializes in brand strategy and brand implementation via design for print, design for web, and fully integrated marketing campaigns.
Since 1992, Ms. Hill has worked in the graphic design, branding and marketing industry within in-house agencies, advertising, marketing, and design firms in St. Louis, San Francisco, and San Diego. In 2008, she received the YWCA’s TWIN Award. The Tribute to Women of Influence (TWIN) Awards Program honors not only women who demonstrate excellence and top leadership within their companies, but also the companies that employ these women.
Ms. Hill has experience creating and implementing brand strategy for organizations located throughout the world. Prior to starting her current firm, Ms. Hill’s national clients included: Hallmark, Williams Sonoma, Mars Candy, Energizer, Ford, Intel, Pepsi, Foster Farms, Sega, Merrill Lynch, Visa, and PG&E.
Ms. Hill currently provides brand analysis, strategy and implementation to such corporations as: 3ECompany, The American Council on Exercise, Barney&Barney, Capstone, California Center for Sustainable Energy, Claritas (a division of Nielsen), Open Energy, Marsh, Nanogen, and the Veterinary Specialty Hospital.
Come hear about some of the new challenges with measuring social media marketing including word-of-mouth, comments on blogs, connections in social networks, questions in support forums, and tags on online media. Learn about where to focus online marketing efforts as the social Web grows in importance over the coming years.
7 Habits of Effective Sites in Asia PacCuneyt Uysal
Stephen Covey, author of the best-selling book, “The 7 Habits of Highly Effective People,” identified important principles that also apply to websites. In this webinar, website expert Cuneyt Uysal will discuss these principles and examine some of the most effective websites today.
Presentation by Jeb Banner for the American Marketing Association in Indianapolis covering the future of Search Engine Optimization (SEO) and digital marketing. Ideas originally posted on the SmallBox blog here: http://blog.smallboxweb.com/2011/09/12/the-future-of-seo/
Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ ...DJ Waldow
A roundtable discussion at the 2009 eduWEB Conference: http://www.eduwebconference.com/index.php/overview/tuesday_topic_tables/. I discussed the role of email in social media - email as the digital glue. It was more of a conversation then a presentation.
Hur man optimerar innehållsskapandet för en mix av digitala kanaler med hjälp av planering och smarta API:er.
Presentationen kommer från ett frukostseminarie den 27 september 2013 på Cloud Nine som hölls av strategerna Ulrika Schreil och David Aler.
5 Email Marketing Secrets in 22 Minutes
A webinar hosted by DJ Waldow and Jason Falls on May 16, 2012.
Includes a "special surprise" announcement in the end: http://ar.gy/rebelsguide
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email MarketingDJ Waldow
DJ Waldow, of Blue Sky Factory - http://blueskyfactory.com - shares the 6 Core Elements of Permission-Based Email Marketing in this 29-minute webinar.
Full Webinar (With Audio) is here: http://www.blueskyfactory.com/why-blue-sky-factory/webinars-and-whitepapers/6-core-elements-of-permission-based-email-marketing-webinar/
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Understanding user behaviour in the omni channel world- jwtB2B Marketing
How to best leverage data insights from multi-channel platforms to impact ongoing marketing strategies and revenues. This includes customer behaviour across digital platforms and integrated online and offline user experience journey.
This presentation includes advice on how behaviours impact customers’ decision-making processes, practical advice on how to garner insights and how to measure and structure marketing campaigns across multi-channel platforms.
The session will also feature a case study example of applying the above and increasing ROI for B2B brands.
Benefits
Practical advice on managing multi-channel marketing activities
Customer insights in the digital world
Real life examples
How this impacts business objectives and ROI
Measurement of ROI retained via digital and social media
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration. These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
57 Channels (And Nothing On) – Marketing Channel
Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
How Response Channels Differ – Email, Phone, Chat and Walk
In An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration.
These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
- Howard Tager, CEO, Tiger Lead Solutions
- Peggy Hale, Vice President of Sales, Marketing & TrainingMorgan Properties
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
- Doug Miller, President, Satisfacts
- Greg Lozinak, Chief Operating Officer, Waterton Residential
Resolving the Data Controversies
Since marketers started counting page views and clicks, owners, ILS sites, lead trackers, call centers and others have disagreed about where traffic comes from, what gets counted and what the implications are. We’re going to ask an owners who care about precision to address: persistent attribution errors, shifting definitions of metrics, and the structural problems inherent in using data from different sources to draw conclusions. Our hope is to end some of the whispering campaigns and get some clarity on at least some basic measures of advertising effectiveness and where the data should come from, and how analyzed.
- Darcey Forbes, Director of Marketing, Essex Property Trust
- David Seiler, Executive Vice President, Trinity Property Consultants
- Matthew Kilmurry, Director of Interactive Marketing, The Bozzuto Group
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
- Virginia Love, Vice President of Marketing, Waterton Residential
- Stephen Foster, Realtor, Macdonald Realty Victoria Inc.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
Creating Excellent Property Photography
Mike Miriello, creator of the Real Estate Photography podcast available on iTunes is going to photograph two Washington, DC-area properties and use them as case studies to walk through how good photography can be created, the tools to manipulate it, and how it can be syndicated and distributed. Mike will show us the power of imagery done right, and what to ask for from your photographers (or when you do it yourself.)
Mike Miriello, Principal, Miriello Photography and Producer of the Real Estate Photography iTunes Podcast
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
I Work By Myself: Marketing Tactics That Work for Small Owners and Small Departments Small companies and single-member departments often struggle under the weight of their marketing choices and how to think about them in a structured way. Rather than present yet another marketing plan template, we’re asking innovative thinkers to come up with prescriptive plans to advise small companies and simply recommend time- and cost- effective tactics all at once. The focus of this session will be on delivering, ordered, contextual lists that are rank-ordered in terms of priority.
Matt Adler, Principal, Adler Development
Heather Campbell, Vice President of Marketing, Riverstone Residential
Bill Szczytko, Director of IT, Maryland Management
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) Forget the fact that only about half of the sales calls to a property ever get answered, this session will humorously explore what happens when prospects call or show up and they actually make contact with a leasing professional. While it’s fun to blame the advertising sites for lead quality, there are clearly opportunities for executives to pay closer attention to training and compliance in the sales organization. Presenters will discuss their own companies lead handling with real examples, and some of the steps they take to ensure that prospects have the best possible experience. This session will use playback of actual inbound prospect calls to frame the discussion.
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
JMeter webinar - integration with InfluxDB and Grafana
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketing and Simpson Housing
1. An Apartment Firm’s Web
Presence - How Customers
Respond
Anna Shea, National Marketing Manager
Simpson Property Group
Scott Esmond, Director of Business Development
Tony Felice, Senior Web Developer
Red Door Interactive
2. Session Summary
Simpson Property Group
Who is Red Door?
What is Internet Presence Management?
The Online Customer Relationship Lifecycle
Simpson Property Group Customer Experience
Fundamentals
Findings
Recommendations
Questions and Answers
3. Simpson Property Group Overview
Business goals
Simplify the path to the community information
Minimize clicks
Communicate
Branding goals
Clean, Consistent, Supportive, Reinforced
User goals
Access to actionable information
Key Performance Indicators
Cost Per Lease
Site Analytics
4. Who Is Red Door Interactive?
We help companies succeed online
Some of our clients include
Overstock.com
Cricket Communications
Souplantation Restaurants
Cox Communications
We are an Internet Presence
Management Agency
5. What‟s an Internet Presence?
Websites
Research & Reviews Branded Video
Microsites Blogs
Social Networks Forums
Microblogging Podcasts
Email RSS Feeds
IPM
Widgets/Applications Console Gaming
Mobile Messaging Online Gaming
Mobile Web Interactive TV
Location Based Digital Out of
Services (GPS) Home
Bluetooth Paid Natural Display
Search Search
6. What is Internet Presence Management?
A holistic framework to crafting your Web strategy
Unifying and controlling the entire web presence of an
organization or company
Goals
Increasing a company‟s operational efficiency online
Drive and Optimize traffic
Measurement
Monitor, Analyze, Report, Optimize
Methods
ACRE – Acquire, Convert, Retain, Extend
11. Extend: Tactics
Upselling and Suggestion
Introduce new products and services
Understand your audience to make educated suggestions
Profit Maximization
Identifying your Acquisition Cost Threshold
Organizing and unifying your Intellectual Property
Integrating affiliates
Leveraging partners
Acquire Convert Retain Extend
14. Acquire: Audience Segmentation
Understanding your audience is the key to success online – both
for the audience you have and the audience you want to reach.
Define Demographics
Understand your customers regardless of lifecycle link
Create Personas
Guide design decisions
Reflect online behavior, expectations, preferences
Include demographic, psychographic, behavioral and geographic
attributes
Perform task-based segmentation link
Reflect how people think about getting things done
Engage the best participants to help you shape your presence
Convert Retain Extend
Acquire
15. Acquire: Audience Segmentation
Define personas to better understand various audience
segments. This can help drive your design decisions when
developing, maintaining and improving your internet presence.
Convert Retain Extend
Acquire
16. Acquire: Audience Segmentation
Findings
Majority of available demographic data is compiled post-
conversion
Some communities are beginning to define a target
demographic as “professional, driven, and extremely
tech-savvy”
Recommendations
Continue to identify target demographics per community,
and use this intelligence to refine the user experience
within those communities online
Proactively define the audience segments
Convert Retain Extend
Acquire
17. Acquire Convert Retain Extend
VISIBILITY AND TRAFFIC
18. Acquire: Visibility and Traffic
Visibility is critical to creating and maintaining traffic. Oftentimes
people believe that because information is so accessible, that
people will find your site. This is not true, and you must
actively pursue visibility.
Search Marketing – Search is the #1 activity online
SEO/SEM
Directories – ILS
Local Search
Google, Yahoo!
Local Social
Citysearch, yelp, rentwiki, MyNewPlace
Convert Retain Extend
Acquire
19. Acquire: Visibility and Traffic
Search Results: Where does your site sit in the „digital shelf space‟?
20. Acquire: Visibility and Traffic
Findings
SEO - Effective Brand Keywords, Niche Keyword
underperformance, Organic pickup only
SEM – Not Participating
ILS – Traditional are heavily leveraged
Local Search – Significant opportunity
Local Social – Significant opportunity
Recommendations
Get aggressive with SEO/SEM, emergent Local Social
and continue to support the ILS with high ROI
Get aggressive with Local Search SEO
Convert Retain Extend
Acquire
21. Acquire Convert Retain Extend
GROWTH OF SOCIAL MEDIA
22. Acquire: Growth of Social Media
Social Media allows you to protect and extend brand integrity.
Social Media is very important to your target market, and your
competitors know it.
According to Nielsen,
Social Media now
accounts for 10% of
all time spent on the
internet, and is the
fourth most popular
activity, ahead of
email. link
Convert Retain Extend
Acquire
24. Acquire: Growth of Social Media
On Twitter, the term „apartment‟ is mentioned very frequently and consistently,
and is compared here to mentions of Ashton Kutcher‟s username, during the
week he became the first user to gain 1M followers.
25. Acquire: Growth of Social Media
Findings
Monitoring, but not actively participating in Social
Involvement varies across communities
Recommendations
Adopt a strategy that favors signal over noise, making
efficient use of time
Engage, starting with mainstream networks
Track and report on Social activity
Radian6 link
Andiamo link
Convert Retain Extend
Acquire
26. Acquire Convert Retain Extend
EMBRACING NEW
TECHNOLOGIES
27. Acquire: Embracing New Technologies
Your target market wants to adopt these new technologies, and
you should support them.
Mobile access to classified advertising
is a key growth area, according to a
recent report from Openwave link
Points of Interest (POI files)
Identifies and maintains geolocation of all
your physical properties
Downloadable to car GPS
Aggregated online link
The Apartment Guide iPhone app
is currently ranked 18th in free
utilities, according to mobclix link
Convert Retain Extend
Acquire
28. Acquire: Embracing New Technologies
Fastest-Growing Categories for Daily Mobile Web Access*
Daily Unique Users Daily Unique Users
% Change
Jan-08 Jan-09
Accessed News and Information (any) 10,821 22,369 107
Accessed social networking site or blog 1,761 9,278 427
Traded stocks or accessed financial
account 1,135 3,274 188
Accessed movie information 1,077 3,072 185
Accessed business directories 939 2,447 161
Accessed entertainment news 2,104 5,470 160
*For categories of usage with monthly audiences above 15 million
Three-month Average Ending January 2008 and January 2009
U.S. Mobile Phone Users comScore, Inc.
http://www.comscore.com/press/release.asp?press=2752
Convert Retain Extend
Acquire
29. Acquire: Embracing New Technologies
Findings
Online offerings not suited for mobile devices
Mobile sites in development
POI files not offered
Recommendations
Begin with mobile support for the current leaders
Provide failover text-only alternate versions of sites
Compile POI files for your properties and make them
available on site and at POI aggregators
Convert Retain Extend
Acquire
31. Convert: Understanding Usability
Usability is important because it is the extension of your brand,
customers will equate the quality of your site to the quality of
your offerings.
Best Practices
Homepage
Layout
Navigation
Headings, Titles, Labels, Links
Content and web copywriting
508 compliance and accessibility
link
Convert Retain Extend
Acquire
36. Convert: Understanding Usability
Findings
Navigational challenges
Off-site links are presented in the same context as In-site
links
Some elements lack consistency in content, brand and
style
Recommendations
Provide structural and positional feedback
Differentiate links to off-site content and PDF‟s
Work toward unification of content, brand and style
Convert Retain Extend
Acquire
37. Acquire Convert Retain Extend
DIGITAL BRAND EXPERIENCE
38. Convert: Digital Brand Experience
The importance of branding has not changed much with the
web, but it‟s ability to degrade has. Brand is still your first
impression.
Use clearly identified calls-to-action
Convey a consistent, top-shelf message
Maintain a Brand Book, and enforce Brand Guidelines
Extend the brand into the experience
Virtual Tours
Community blogs and social networks
Online Reviews
Convert Retain Extend
Acquire
40. Convert: Digital Brand Experience
Findings
Each community has a unique URL, and moving toward
branding individual communities online
Various generations of the brand evolution are still
available via clickstream
Recommendations
Identify brand gaps and seal
Centralize brand resources for companywide access
Centralize web code structures for easy evolution
Convert Retain Extend
Acquire
42. Retain: Effective CRM
Effective CRM will make the customer feel as though they are
at the Ritz. CRM is a way of doing business. Begins when the
customer first identifies your brand, but we have to identify the
customer.
Garbage In, Garbage Out
Use multiple touchpoints to identify
Inline chat – LivePerson, ClickAndChat
Incentivize self-identification and registration
Empower the customer with various ways to interact with your
brand
Tools: SalesForce, GoldMine, SugarCRM, Intuit MRI
Convert Retain Extend
Acquire
43. Retain: Effective CRM
Findings
MRI Residential implemented consistently company-wide
Online leasing deployed nationwide
Self-identification not incentivized
Difficulty locating an online contact method
Recommendations
Implement and incentivize multi-channel self-identification
Utilize campaign specific URLs to identify lead sources
Convert Retain Extend
Acquire
45. Retain: Email Marketing
Email marketing is a low cost, high ROI channel: fast, cost-
effective and measurable. In a down economy, marketers can
expect e-mail to outperform search
High ROI
A 2008 Direct Marketers Association study found a $45.06
ROI for every dollar spent on email campaigns
75 percent of marketers state that email marketing is a
good investment in a downturn economy according to the
Marketing Sherpa Benchmark 2009.
A 2008 Shop.org study found that email has the second
lowest cost-per-order (CPO) of any online marketing
method. The email marketing CPO of $6.85 beat paid
search, which yielded a $19.33 CPO.
Convert Retain Extend
Acquire
46. Retain: Email Marketing
Findings
Varying, community-level experimentation in the past
Inconsistent autoresponse emails
Recommendations
Work with a seasoned provider to design an email
marketing strategy
Establish best practices to enable communities to
manage email marketing
Provide branded autoresponse emails
Convert Retain Extend
Acquire
47. Acquire Convert Retain Extend
ANALYTICS AND KPI
48. Measuring Results: Analytics
Mastery of analytics will truly set your online marketing apart
from traditional, with the ability to track, measure and report on
every nuance of the customer lifecycle
Incorporate Funnels / Goals /
Campaigns link
Customer Value
Cost per Click
Indentify trends and gaps
Enable more effective and
efficient Ad Spend
49. Measuring Results: Analytics
Findings
Analytics are fully installed at a property level
Goals and Funnels are not yet configured
Analytics are not fully utilized
Recommendations
Identify key landing pages
Use business rules and landing pages to define Funnels
and Goals
50. Key Performance Indicators (KPI)
Primary
Regional cost per lead
Cost per lead by medium
Cost per lead by source
Regional cost per conversion
Cost per conversion by medium
Cost per conversion by source
51. Key Performance Indicators (KPI)
Micro Conversions
Referred traffic from online paid sources to properties
Number of regional properties viewed per session
Pages viewed by property – Available properties, virtual
tour, floor plan, community features, image gallery
Number of online leads by property
Number of completed online leases by property
52. Red Door Interactive and Simpson Property Group
SUMMARY Understand the audience
Unify the experience
Flood visibility channels
Convert users online
Track, analyze and report
Optimize your Internet Presence
54. Appendix: Tools and Resources
Fundamentals
Understanding Analytics
Usability Best Practices
Emergent Technology
Mobile Usage Statistics
POI Factory
Social Media
Social Metrics tools on Mashable
Growth Rates and Top 20 Social Media sites
Using Social Media to Market Apartments
Twitter metrics for the term „apartment‟
Interview with Eric Brown