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1:45<br />Tuesday, October 5<br />Optimizing For the Mobile Web<br />

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Hello, I’m Jonathan Mendez, Founder & CEO of Yieldbot<br />Twitter: @jonathanmendez<br />Blog: Optimize & Prophesize (search “jonathan mendez”)<br />Company: Yieldbot (www.yieldbot.com)<br />Location: New York City <br />2006-2008<br />2008-2010+<br />

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Mobile Analytics<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Mobile Agencies<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Keynote Systems <br />2009 M-Commerce Report<br />Amazon.com<br />Barnes & Noble<br />Best Buy<br />Costco<br />Dell<br />Foot Locker<br />Musician’s Friend<br />Sears <br />Target <br />Wal-Mart<br />Measurements taken in New York and San Francisco using AT&T, Sprint, T-Mobile and Verizon<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Speed <br />8.3 seconds to 34.4 seconds for Homepage<br />5.7 seconds to 26.8 seconds for Product pages <br />4.5 seconds to 37.9 seconds to view Search results pages <br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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UPTIME<br />Between 97.6% and 74.7%<br />Consumers who connect to the Internet via a computer expect 99.5% or better availability <br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Performance Circa 1996!<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Start Mobile Optimization with the Basics<br /><ul><li>Page Load Time

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Site Uptime</li></ul>Then move to UI/UX…<br />

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Radical Simplicity<br />icons + text: people process images faster than copy<br />search: most people land with a goal<br />Targeting! (+CRM & UX)<br />Best Selling = Most Relevant<br />Categories Peek Above Fold<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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The ColorsProvideCues<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Visual Messaging<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Mobile is fast becoming the primary design consideration<br />

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Small Screen<br />Changes Everything<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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The (Death Magnetic) image was created to be recognizable, even on a cell phone screen. David Turner, a partner at Turner Duckworth, said: "It's not just about sleeve art anymore, it's about creating icons that work across media.”<br />http://www.brandrepublic.com/News/845945/Metallica-uses-Coca-Colas-design-agency-new-album/<br />

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Mobile Landing Page Contest<br />vs.<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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Take Five<br />Page Load Time & Uptime Matter Most<br />Radically Simple Screens<br />Use Color Palette to Improve User Recognition<br />Messaging is Visual as Much or More than Txt<br />Allow Mobile to Drive Design Considerations<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />

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My Blog<br />http://delivr.com/qr-code-generator<br />Conversion East 2010 © Yieldbot Inc. NYC :: Boston<br />