1. Microsoft® Lync™
Charles Whitton
Business Development Manager
Worldwide Sales
(cwhitton@microsoft.com)

2. What our Customers want …

3. History of Microsoft Unified Communications
“This new release puts Microsoft on a
rapid path to deliver voice software
that does much more than a network
PBX and with much less cost.”

4. OCS, OCSR2 and Lync since 2005
“14” Delivers (2H 2010):
• Integrated conferencing experience
• Enhanced 9-1-1 for NA
• Survivable Branch Appliances
• Call Admission Control
• More options for devices (incl lower cost)
• Call Park, Malicious Call Trace, etc
• Additional data center survivability options
Telephony Unified
and Conferencing:
Voicemail Audio, Video,
Web
OCS 2007 OCS 2007 R2
Instant
• “Anywhere Access” Messaging • Desktop sharing
• IM & Rich Presence • Dial-in audio conferencing
• Desktop integration • Higher resolution video
• Voice features for mobile workers • Single Number reach
• Unified messaging with Exchange 2007 • Attendant Console
• Audio and video conferencing • Response Groups
• Web conferencing (LiveMeeting client) • SIP Trunking

5. Microsoft Unified Communication

6. Dutch UC market

7. Common Communication Silos
The Microsoft Communications Offering
Instant Video Web E-mail and Audio
Messaging (IM) Voice Mail Conferencing Telephony Conferencing Calendaring Conferencing
Instant
Telephony and Messaging
Unified
Voice Mail E-mail and Conferencing:
Calendaring Audio, Video,
Web
Authentication Authentication
Authentication Authentication
Administration Administration
Administration Administration
Storage Storage
Storage Storage
Authentication Authentication Authentication
Authentication
Administration Administration Administration
Administration
Storage Storage Storage
Storage
Compliance
On-Premises In the Cloud

8. Microsoft Business Productivity Infrastructure
Best Productivity Experience
The Cloud On Your Terms
Across PC, Phone, and Browser
Online
On-premises
Enterprise
Unified Business Enterprise
Content Collaboration
Communications Intelligence Search
Management
Unified Business Platform

9. What is Lync 2010?

10. New Connected Experience
Single client experience for IM, Voice, Video, Data Sharing
Incoming call
Conversation Window
Communicator
IM & Video
Meeting/Application Sharing/Whiteboarding
Microsoft Confidential

11. Demo

12. Communication Innovation
Òther native functionality:
• Conference recording
Instant Messaging
and Presence
Audio, Video, Web
Conferencing
Enterprise Voice
and Telephony
• Activity Feeds
• Skill Search
• Federation
• Drag and Drop adding to a conference
• Personal Control of Voice mail, Sim ring, Group ring, etc.
• Location recognition
• 1 click conference scheduling, escalate to conference
• Much more ...
Microsoft Confidential

13. Cross Platform Support for Lync 2010
Options for those who use Macs, mobile phones, browsers, and other devices
Connect with Mac users
▪ “Lync for Mac”
Communicate through mobile phones
▪ Lync Mobile, iPhone app, Nokia
Reach through the browser
▪ Lync Web App
Experience Lync through numerous devices
▪ Polycom, Plantronics, Jabra, Aastra and more…

14. Offer Choice in Voice
Take advantage of interoperability to replace, enhance, or add voice options
Replace
▪ Full and Seamless UC Experience through Lync ▪ Case Studies: Sprint, Colombian National Police,
Server 2010 and Lionbridge
▪ Highly Cost-effective to Purchase and Manage
Enhance
▪ Allows Employees to Use PC or Phone for Voice
Calls
▪ Case Studies: AT Kearney, Royal Dutch Shell
Add
▪ Eliminates Costs for Conferencing Services ▪ Provides Rich Roster Controls
▪ Can Use PC for Full Audio, Video, and Web ▪ Case Study: Intel
Conferencing Experience

15. Lync as a Multi vendor environment

16. Lync Partner Eco System
Microsoft
▪ Driving the Lync2010 platform
Technology Partners
▪ Driving specific H/W S/W based solutions
System Integrators
▪ Driving to sell Projects / Customer Deployments
Providers, Hosters, Telco’s
▪ Driving Infrastructure solutions such as Lync SIP
trunking

17. Three Phases to Rolling Out UC
Deploy E-mail, Deploy Unified Deploy Enterprise
Presence & Instant Conferencing Voice
Messaging
Consolidate voicemail
Collaboration and 3rd party solutions

18. Designed for On-premise and the Cloud
Deliver Lync based on your business priorities
• Predictable costs, fast deployment, and up-to-date software
• Hybrid deployment: Lync Server on-premises (w/ PBX replace) & Exchange and SharePoint Online
Instant Conferencing Voice PBX Replace
Messaging (A/V/Web)
Lync Online
(Cloud)
√ √ 2011
Lync Server
(On-premises)
√ √ √ √

19. Lync Capabilities Deliver Value
Capability
Lync Lync
Online Server Reduce Travel Expenses 4 Save 5%-30%
Reduce costs through converged communications Save 30%-
Reduce travel via A/V/W conferencing Yes Yes Reduce Audio Conferencing Charges 4
95%
Reduce audio conferencing service changes Partial Yes
Save 50%-
Reduce PSTN calling charges via VoIP Partial Yes Reduce Telephony Charges 4
70%
Retire separate PBX systems (some or all) Yes
Save 40%-
Shared workplace, home and mobile communications support Partial Yes Reduce Cost of Communications Systems 4
60%
Save 15%-
Lower Real Estate and Facility Costs 4
Drive adoption through ease of use and Microsoft Office 30%
Instant messaging and presence in Office and SharePoint Yes Yes
Click to communicate, seamless escalation Yes 1 Yes Improve End-User Productivity Up to 30 min/day
Ad hoc A/V/W conferencing (inter-organization) Partial Yes
Click to call via VoIP Yes 1 Yes Resolve Customer Issues Faster Up to 50%
Skills-based people search in Lync client Yes 2 Yes 2
Varies by
1 Except PSTN calling Attract and Retain Employees customer
2 With SharePoint on-premises
Deployment, migration, interoperability, extensibility
Embed communications in LOB applications Yes 3 Yes Complete Projects Faster By 10%-20%
Embed communications in Server applications Yes
Integration with on-premises room video systems Yes Shorten Sales Cycle Up to 20%
Integration of voice capabilities Partial Yes
Varies by
Consolidate management of communications functions Partial Yes Reduce IT Admin, Migration Costs 4 customer
3 client only 4 savings amounts based on actual customers. www.microsoft.com/casestudies

20. Beyond Lync 2010
Creating the most desirable productivity experience
From the development of To the rise of the To the emergence of
the minicomputer… personal computer… the Internet…
A combination of increasing power, capacity, and speed is driving a new
generation of software.
Analogy:
 Traditional  Unified Comms  Lync Hosted in
Telephony On Premise The Cloud

21. Communication Redefines Productivity
Lync is Ready Now
We’re All In