magazine advert analysis

1. MAGAZINE ADVERT
ANALYSIS
BY HOLLY ETTY

3. Ellie Gouldings magazine advert contains many conventions that are seen in almost all
magazine adverts. Her name is stated clearly in the middle of the advert so it immediately
stands out to the consumers. As well as this, the album title is placed directly under her name
in order to draw attention to what she is releasing as well as linking the artist to the album.
The picture used also links well with this as the golden colour of her text is reflected in the
lights in her hair and behind her, further linking the artist to the album and the image. The
main image is a very simple shot of Ellie but is greatly effective as it has clear relevance to the
album name, as I’ve stated with the lights. At the bottom of the advert there are reviews by
renowned magazines/music experts which are both very positive, so entice the reader to
purchase the album as they will most likely be influenced by these reviews as they would find
this information trust worthy.

5. Jessie J’s magazine advert is very similar to Ellie Goulding’s in terms of the overall layout and
styling. There is a main image of her in very heavy makeup and dramatic dress, which takes up
the majority of the advert. Below is a black box containing all the information about the album
in a clear, bold and simple font in capital letters. The image is very bold as her hair matches the
dark box below along with her nails and lip stick. This creates an overall powerful and devious
look about her, which is appealing to the eye and reflects her artistic style. As well as this, her
name is in a gold text below her face, in the middle of the advert to draw attention to it. This
allows the reader to immediately associate the picture with her and recognise who she is as a
person and also an artist through the metallic gold, R&B-esque text. The information included
at the bottom shows the top singles on the album to entice the readers to buy the album by
showing her well known songs. There is also a website to link her target audience to her own
website. This is a very effective technique as it is a common trait that audiences are regular
users of the internet and social networking sites, so would find no problem using the
information on the advert in terms of web 2.0.

7. Delilah’s magazine advert isn’t as similar to Jessie J’s and Ellie Goulding’s as it is a bit more of an
artistic advert as opposed to a conventional full bleed close up as the focus. However, it is still
similar, especially to that of Ellie Goulding in terms of the overall layout and styling. The main
image of Delilah stands out as her skin colour contrasts with the black background allowing her
to be the main focal point of the poster. There is a main image of Delilah in light makeup and a
slicked back long pony tail, shown naked and revealing her tattoos. This adheres to Laura
Mulvey’s male gaze theorem as she is presented as vulnerable in her closed body language but
also domineering as she has a fist holding her pony tail. This allows Mulvey’s theory to adhere
to the magazine advert as these perceptions of women are highly sexualised and are thus
emphasised by the camera. Surrounding her is a triangle that points into her body, allowing the
focus to remain on her. The triangle stems from her name and album title above her which ties
in well with the title of the album ‘”from the roots up”. The text is very clear cut and crisp and
allows the advert to look very simplistic but slick and cool. Below is a darker black background
where there are reviews by renowned magazines/music experts which are both very positive,
so entice the reader to purchase the album as they will most likely be influenced by these
reviews as they would find this information trust worthy.