This document summarizes and compares magazine advertisements for four musical artists: Ellie Goulding, Florence and the Machine, Kings of Leon, and Linkin Park. It notes similarities and differences in elements like image use, color schemes, font, and positioning of information. A key difference highlighted is that the pop artists' ads (Ellie Goulding and Florence) emphasize reviews and popularity while the rock artists' ads (Kings of Leon and Linkin Park) have a more unconventional, mysterious style aligned with their genre.

3. Ellie Goulding
The image used on the magazine advertisement is the
same that is used on her album cover. This is quite a
common aspect of album advertisements as it is easier
for the audience to recognise the album when they see it
in stores.
The glow on the writing fits in with the name of the song,
because it is called “lights”. This iconography straight
away gives the audience an idea of what genre of music it
is.
The masthead (title of the song) is in the middle of the
poster, which makes it in the eye line of the reader. The
other information is below the Title and the name of the
artist.
The artist is not looking at the camera giving the
magazine advertisement a sense of mystery.
The colour scheme is very basic, with her hair and face
being the only thing that stands out. Possibly a way of
allowing the audience to recognise the artist.

4. Florence and The Machine
This magazine advert has similar aspects to the
previous one. However this time the name of the
artist is at the top of the page. But just like the
‘Ellie Goulding’ advertisement the title of the
song is in the middle of the page.
Once again the colours used are quite basic,
except for when it surrounds the artist.
Therefore putting all of the focus onto the artist.
The similar framing and pose is used. With their
hands near their head and the artist not looking
at the camera.
The name of their album is usually shown
somehow within the image. With this
advertisement the album is called “Lungs” which
is why she has some fake lungs on her chest.
Similar to Ellie Gouldings advertisment. The
album was called ‘Lights’ so her hair looks like it
is ‘lit’ up.

6. Kings of Leon
This style is very different to the style of the
‘pop’ genre magazine advertisements. However
a similarity is the fact that the image used on
the advertisement is the same for their album.
In this magazine advertisement, the artist is
looking at the camera, which is the opposite to
the other two adverts.
This could be their way of rebelling from the
pop conventions. They have also used a merged
and disfigured image of themselves. Adding to
the rebel stereotype that rock artists usually
have. The use of the unusual image also
supports the stereotype of the rock genre, and
how they don’t rely on their image and the way
they look.

7. Linkin Park
The font used is quite simple but stands out.
The style of this magazine advertisement is
very similar to the Kings of Leon
advertisement. The use of the disfigured
images again shows them as a bit messy and
rule breaking. The black and white colour fits
in with their stereotype and adds mystery to
their music. The dark and dull colours also fit
well with the genre of their music and their
album cover, linking all of their products
together.
Ellie Goulding’s advertisement shows ratings
that magazines and newspapers have given
her. Whereas both of the rock artists adverts
don’t show these. This is because pop artists
are constantly trying to show their
popularity and use it as a way of selling their
product to mainstream society.