This document discusses album cover designs and marketing posters for several artists including Calvin Harris, Ben Howard, Ed Sheeran, Tom Odell, Olly Murs, and George Ezra. It notes that the album covers generally have simplistic designs that suit the artists' genres. The marketing posters analyzed emphasize the album title, artist name, and key information in large, bold fonts to catch viewers' attention. Quotes, reviews, and awards are also mentioned to build credibility and interest in the albums. Overall design elements like colors, images, and layouts aim to effectively promote the artists and albums.

1. DIGI PACK CASE
STUDIES
BY KELLYAN

2. CALVIN HARRIS – 18 MONTHS
The cover of the album is a wide, almost establishing shot showing
Calvin Harris sat down. It is a very simplistic location shot which
sort of goes against the typical album cover of electro-pop dj’s that
would usually be a studio image with lots of effects. This image
suits more with the indie/folk pop genre which is why I chose it as
a case study as the simple location of the street with bricks and
houses links well with our Ed Sheeran music video. The wide shot
combined with Calvin Harris looking away from the camera makes
it harder to see his face. This could be because there is no
significant emotions that need to be displayed to the audience as
the genre is electro-pop/dance and so more light-hearted. Our
song on the other hand is more emotional so will probably include
some sort of close up to convey the necessary emotions with a
similar background. There is a zoomed out version of the same
picture on the back accentuating more on the simplistic style of
this album digipack which is another theme we will try to
incorporate into our album case.

3. BEN HOWARD
• Ben Howards album uses a water colour
painting with someone swimming for the cover
which continues onto the back showing the
bottom of the sea, linking to the title of the
album ‘Every Kingdom’. The text is plain bold
white writing like on the Calvin Harris album.
This could be due his folk/indie genre meaning
he is less likely to have overly fancy/special
effects styled writing.

4. ED SHEERAN -X
Once again Ed Sheeran has a very oversimplified album
cover with just the multiply symbol against a strong green
background. This appears to be his album signature now, as
his previous album had a little plus symbol, along with his
face against an bold orange background. Consequently, we
are going to continue this motif using the colour yellow from
the subway location in the music video. Also, because our
characters/artists name is ‘Xavien’, having an ‘X’ somewhere
on the album would further this theme. The cd itself is plain
with green writing going around the cd. It’s quite similar to
both the Calvin Harris and Ben Howard cd as they are all
black with a small amount of writing. Inside the album there
is an image of micro-organisms which ‘multiply’ linking back
to the title of the album.

5. • Overall, all cd’s use plain and simple writing for the titles, plain black cd’s with their own
individual accents. Also the back of the albums have the record label names, the publisher of
the album and the barcode. These are conventional features that will be incorporated onto
our album case.

6. TOM ODELL ADVERT POSTER
For Tom Odell’s magazine album advertisement, the
graphology is very effective as it is straightforward in
stating the name of the album and who its by. Also the
title and the quotes are in capital letters creating a
sense of importance so therefore catches the audiences
attention. The quotes along with the date is also in a
larger font, again adding emphasis to these key points.
The use of short snappy phrases in the quotes and the 4
star rating sums up the album positively in 1-4 words
allowing the audience to find out about the album
without having to read a monotonous review. The
presence of the Brit Award logo gives Tom more
creditability and causes the audience to believe that he
must be an outstanding artist in order to have been a
Brit award winner. The image used is a location shot
with Tom in casual clothing, looking into the camera to
create a relationship with the audience who may view
him as a ‘normal’ boy.

7. OLLY MURS ADVERT POSTER
Olly Murs’ advert poster consists the same image used for
the album cover; a medium close up studio shot if him
looking sternly into the camera at the audience. His facial
expression reinforces the message of the album title ‘Right
place right time’ as it implies that he is confident in himself,
he belongs in the music industry and is serious about his
music. In addition the no. 1 single is mentioned which
creates excitement and familiarity for his fans and other
audiences who may have heard the song on the radio, which
may result in them buying the album. His website address is
also present, creating interaction with the audience as they
can use the link to purchase his music, merchandise etc. The
colour scheme of burgundy and black go with his trouser
straps making the appearance of the poster more
aesthetically pleasing .

8. GEORGE EZRA ADVERT POSTER
• George Ezra’s advert also uses the same image
from his album cover of him boldly seen in a
crowd of people because of his bright red
shirt. He looks straight into the camera with a
serious and slightly agitated expression. The
same font is used aswell; simple, white bold
writing. As expected the title, artist and date
are written the largest as it is key information.
There is also a quote from ‘The Times’
describing the album as ‘eloquent’. This adds
prestige to the album as The Times is aimed at
a middle class audience so therefore implies
that if The Times view the this album as
eloquent, it must a very respectable album.