Ellie Goulding is an English singer-songwriter known for her debut studio album "Lights" and cover of "Your Song" which she performed at Prince William and Kate Middleton's wedding reception. Her logo uses her initials in capital letters to emphasize her name with a simplistic black and white design reflecting her down-to-earth personality. Her website also features a minimalist light blue color scheme and gold font consistent with her brand image. Recent media speculation about her relationship with Prince Harry has presented some challenges to her typically classy, sophisticated, and trustworthy brand image.

1. Ellie Goulding
Genre Specific:
Brand Image

2. Ellena Jane “Ellie” Goulding, born 1986 is an English singer and song-
writer.
In 2010, Ellie won the Critic’s Choice Award at the Brits, and also released
her debut studio album ‘Lights’. Her cover of Elton John’s song “Your
Song” rocketed to number two of the charts and in 2011 she proceeded to
perform the song at the wedding reception of Prince William and
Catherine Middleton at Buckingham Palace.
Pictured (left) is Ellie’s logo. Her logo uses capital letters
which emphasises her name. Using black and white
highlights that she doesn’t require bright colours to attract
her audience, and this reflects her as being simplistic ad
down to earth. The main logo includes Ellie Goulding's
initials which shows that she is well known and does not
always have to use her full name, due to the fact that people
will recognise her simply from her initials

3. This is a screenshot from Ellie’s website.
Her website reflects her personality and
her style as the colour scheme is a light
blue, and has a consistent gold/brown
font. The simple, light colour shows her
minimalistic style, and helps to reinforce
the representation that Ellie is a
sophisticated and positive artist.
Directly underneath her name are links
to where you can access her music e.g.
ITunes, Spotify etc, and this is a
convention of her genre.Ellie’s website links to another site where you are able
to purchase her merchandise. She sells items such as:
T-shirts, Hoodies, sports bras, hats, keyrings, posters,
and much more. The T-shirts range from sayings e.g.
“DON’T PANIC” and “DELIRIUM” to graphics of Ellie
transferred on.
The merchandise on offer reflects her personality and
her brand image, and as a results ensures that all the
products are recognisable as hers.

4. When searching for “Ellie Goulding” on google
under “News”, this is what appears. Recently,
Ellie has been under speculation over Prince
Harry, and there has been many articles written
about her accusing her of carrying Prince
Harry’s baby. This is not good for her brand
image and presents her a slightly troublesome,
and a little untrustworthy.
Ellie has also appeared on magazine covers such as
flare and balance (pictured right). She tends to stick
to classy shoots/covers, which presents her as
sophisticated and ‘safe’, resulting in her remaining
an appropriate artist/role model for a variety of
ages. She openly speaks about her personal troubles
for example anxiety, which makes her appear honest
and also kind.

5. How Are Artists In Your Genre
Presented?
Artist within the pop genre can be presented in a multitude of ways. However Ellie Goulding who I have
researched is predominantly presented as kind, honest, and positive. Other artists in the pop genre
such as Rihanna are presented as mischievous, confident, and edgy, however every artist is different,
and the genre cannot be generalised to one limiting specific personality type.
The most common association of the
pop genre are artists such as Ariana
Grande, Meghan Trainor, and Katy Perry,
who are all presented via brand image in
a similar way.