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Brand
Guidelines
Brand Identity
Brand identity is how that brand wants to be perceived by
consumers and the distinct visual look of the brand and how
people recognise it. The components of the brand (name,
logo, tone, tagline, typeface) are created by the brand in
order for the consumer to familiarise themselves with it to
create universal global recognition that can be recognised
immediately in all elements of advertising.
Colours
Colour scheme is important when creating brand
identity as it should be distinct and recognisable,
therefore I will be tying my digipack, advert, and
video together so that the audience can recognise a
theme.
Clothes
Logo
The logo will allow the audience to recognise
the artist instantly. I have chosen to use Bastille’s
iconic logo of the triangle as the audience will
recognise it instantly and match it with the
band.

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Brand guidelines

  • 2. Brand Identity Brand identity is how that brand wants to be perceived by consumers and the distinct visual look of the brand and how people recognise it. The components of the brand (name, logo, tone, tagline, typeface) are created by the brand in order for the consumer to familiarise themselves with it to create universal global recognition that can be recognised immediately in all elements of advertising.
  • 3. Colours Colour scheme is important when creating brand identity as it should be distinct and recognisable, therefore I will be tying my digipack, advert, and video together so that the audience can recognise a theme.
  • 5. Logo The logo will allow the audience to recognise the artist instantly. I have chosen to use Bastille’s iconic logo of the triangle as the audience will recognise it instantly and match it with the band.