2. POST 11
SUMMARY
Fashion/appearance - all black, green
dress, high black glossy heels, hand on hip
connotes confidence, sassiness
Audience interaction – caption asking fans
to send art in, engages them, more
interaction, the more replies, likes, shares,
attention her post gets
LANGUAGE
'btw'
Emojis
#BillieFanArt2021
POSSIBLE ADDITIONS
Shorten the language, top wordy
No capital letters
No punctuation
Shorten words to 'text language' - this
connects to audience more
3. POST 10
SUMMARY
Fashion/appearance - black low-cut top, post-
feminist (influenced from Billie Eilish posting in
bikini in 2020)
Audience interaction – 'you'
Own music – getting audience excited for new
releases
LANGUAGE
'Ps'
'vid'
Exclamation marks
Emojis
POSSIBLE ADDITIONS
Shorter caption
No capitals
Language less formal
4. POST 9
SUMMARY
Fashion/appearance - all black, green dress, high black
glossy heels, hand on hip connotes confidence,
sassiness
Audience interaction – caption asking fans to send art
in, engages them, more interaction, the more replies,
likes, shares, attention her post gets
LANGUAGE
Emojis
#mycutelittleshark
#handsomedoggy
POSSIBLE ADDITIONS
No capital on dog's name
'teenager language'
5. POST 8
SUMMARY
Audience interaction – Reposting fans work, this
motivates fans to create more UGC, meaning new
releases get more attention on more social media
sites
Fashion – although it is not her, the creative makeup
look links to her visual (colourful, standing out)
Mood – revealing her opinions - 'I love'
LANGUAGE
ALL CAPS
Emojis
#inspiring
#thereforeiam
#makeup
POSSIBLE ADDITIONS
Add something in about it being okay for everyone
to wear makeup
Change last sentence language, 'beautifulavocado'
into a hashtag
6. POST 7
SUMMARY
Fashion/appearance - all black, green dress, high
black glossy heels, hand on hip connotes
confidence, sassiness
Audience interaction – Reposting fans work,
this motivates fans to create more UGC, meaning
new releases get more attention on more social
media sites
LANGUAGE
ALL CAPS
Emojis
#newsingle
#thereforeiam
POSSIBLE ADDITIONS
Change 'thank you' to 'thank uuuuu'
More creative hashtags
7. POST 6
SUMMARY
Fashion/appearance - green snakeskin
Audience engagement – first male, clearly secondary in the
video, Billie is protagonist in her music and her life. Leaves
fans wondering about Billie relationships
LANGUAGE
#iloveyouavocados
#behindthescenes
#althegoodgirlsgotohell
#BTS
Emojis
'lovvvvvveee'
POSSIBLE ADDITIONS
More informal 'w' (instead of with), 'u' (instead of you)
8. POST 5
SUMMARY
Current affairs – Billie is very open about her political views. In
support of Biden
LANGUAGE
Hashtagging
Short sentence
Blue hearts
POSSIBLE ADDITIONS
no capitals
Include #letsgojoe
9. POST 4
SUMMARY
Own music – exciting fans by releasing tour image,
venues and dates
LANGUAGE
Emojis
Hashtagging
Exclamation marks
CAPITAL LETTERS
POSSIBLE ADDITIONS
Acknowledge she has cancelled through new post –
this will encounter current affairs
Talk directly to the audience
Informal
10. POST 3
SUMMARY
Fashion/appearance - summer, low cut top, red lipstick,
direct gaze (sexualised), male gaze (however post-
feminist stance)
LANGUAGE
Emojis
POSSIBLE ADDITIONS
Scrap caption – too direct
Hashtagging
Suggest she is on a roadtrip
Too formal
11. POST 2
SUMMARY
Fashion/appearance - black clothing once
again, halloween/clown makeup – links to
her creepy dark pop genre
LANGUAGE
Emojis
Hashtagging
POSSIBLE ADDITIONS
Don't need as much wording
'4' instead of 'for'
'comment' your halloween look'
12. POST 1
SUMMARY
Fashion/appearance - Beige jacket, white
crop top, fanny pack, blue jeans, white
converse style shoes
Culture
Audience engagement – when traveling
is present on celebrities' social medias,
fans get excited by the suggestion they
could visit a place near you
Industry – has received brand interaction
LANGUAGE
Hashtagging
Emoji
'tb' short for throwback
POSSIBLE ADDITIONS
More informal
13. Stories
'Avocados'
Audience interaction – this
works well to link different
socials to others, if people
follow her on Instagram,
they will go over and
follow her TikTok, and the
other way round
Fashion/appearance -
reposting different/unique
makeup/outfit looks
contributes to her image of
being unique, standing out
14. INFLUENCES – PROFILE PICTURE
Idea behind it – fashion, lots of jewellery, high neck – no sexualisation, unique hair (stands out), filter – fans can try it
out
15. INFLUENCES – PHOTO THEMES AND VISUALS
Ariana Grande
Follows a distinct colour scheme (black, light blue, pastel scheme)
We wanted elements of this, but with slightly darker connotations
Billie Eilish Instagram
Blacks, reds, tour
advertisement, different
costumes/outfits
16. MORE POSTS TO ADD
THEMES TO EXPLORE
Mood
Food
Current affairs (post surrounding this theme more)
Culture
Industry
Post BTS from shoots
Body image
queerness
