here is my audience research theory

1. Audience
Theory
Harrison Lincoln

2. • Primary Audience
– Young people and children that like the franchise
or are collectors of the previous products
• Secondary Audience
– People that have been following the franchise
for a while or people who have loved the
franchise for quite a while.
Audience Profile

3. Audience Profile
• Primary Audience
– Children that like Disney films and that have seen
the previous films and want to watch more
Disney films.
– Secondary Audience
– Parents that have taken their child to see the film
and others that have seen the original films

4. Audience Profile
• Primary Audience
– Young people and children that like
super heroes of the male gender
– Secondary Audience
– People who have been following the
movies and comics for quite a few
years
– People of the female gender due to
captain marvels apearence

5. Hypodermic Needle
• Definition
– Media companies put their ideals and beliefs into
a product and send it out the the general public
• Example
• Newspaper articles
• BBC bitesize

6. Uses and Gratifications Information
• YouTube for tutorials on how to make a cake or some teriyaki chicken
• Looking up facts on bbc bite size
• Finding out cooking recipes on google
• Searching game tips on game facts
• Finding a tv series on Netflix
• Looking up friends on Facebook
•

7. Uses and Gratifications Personal
Identity
• Making a Facebook or twitter account
• Posting on Instagram
• Making a snapchat account

8. Uses and Gratifications Integration and
Social Interaction
• Posting on social media such as Instagram
• Commenting on a YouTube video
• Messaging some one on snapchat
• Posting on someone's timeline on Facebook
• Talking to people whilst playing games online

9. Uses and Gratifications Entertainment
• Watching a tv show on your mobile device like
stranger things on Netflix
• Watching YouTube videos
• Playing games on your phone like Pokémon go
•

10. Consumer Generated Content
• Example
• youtubers making YouTube videos
• What are the advantages to media producers?
– They receive the content from the youtubers
• Why would the audience generate content?
– To do something that they enjoy