2. • Primary Audience
• The primary audience for the James
Bond trilogy will be aimed towards 13-
20 year old boys/men. It appeals to
this type of demographic as it is a very
stereotypical ‘boys’ film because of its
genre which is action and it usually
involves fighting, cars and women.
• Secondary Audience
• The secondary audience for Skyfall
would be men or women aged 30+
who may have seen the older films and
enjoyed them and are James Bond
fans.
• The audience could also consist of fans
of actors in the film such as Daniel
craig, the film also has a famous
soundtrack which may attract some
attention
Audience Profile
3. Audience Profile
• Primary Audience
• The primary audience for toy story 4 will be children
from all ages as it is rated a U, it does not have a set
gender appeal as other films may have due to the wide
amount of fans the trilogy has.
• Secondary Audience
• The secondary audience for Toy story 4 is very broad as
it is a well known household film which many parents
will have taken their children to see when it originally
came out so it will attract them.
• Its also a Disney Pixar film meaning that it will have a
variety of viewers of different ages and genders from all
around the world as Disney is a universally known
company.
4. Audience Profile
• Primary Audience
• The primary audience for Stephen
kings remastered it will be around
18-30 as it is rated an 18. The film
will have a broader gender appeal
as it’s a horror so it will attract
most horror fans.
• Secondary Audience
• The secondary audience for IT will
be 30+ males and females due to
the fact it’s a remake of the
original 1990s film which older
generations may have seen in
cinema
5. Hypodermic Needle
• Definition
• An audience believing what the media tells
them with no further questions.
• Example
• Reading a tabloid news article which could be
controversial and believing it as its in the
media.
6. Uses and Gratifications Information
• I use BBC to find out information about new
events happening around me such as local
news, the weather or updates on sports.
7. Uses and Gratifications Personal
Identity
• I identify with the BBC as it’s a British
company reporting on news which effects me
directly as I reside here. They also keep up to
date bringing current celebrities onto the air
which makes the news more up to date and
relatable.
8. Uses and Gratifications Integration and
Social Interaction
• Watching BBC and listening in means there's a
large following creating more social
interaction between the audience. Some parts
of the audience may get a sense of belonging
as the BBC always directly addresses its
viewers/listeners.
9. Uses and Gratifications Entertainment
• Most people may use the BBC as
entertainment or relaxation / enjoyment as
they are interested in what's going on around
them locally or nationally.
10. Consumer Generated Content
• Example
• Content the consumer creates
• What are the advantages to media producers?
• More consumers purchasing / installing their
products meaning more money and recognition.
• Why would the audience generate content?
• Audiences generate their own content to feel
involved with the platform or maybe other users
this links in with the uses and gratifications theory.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
