3. Explanation
• Kobe Bryant was a highly decorated
Basketball with a future spot in the Hall
of Fame
• Kobe won five championships and was
elected to eighteen all-star games
4. Explanation
• Kobe did not stop being a great person while he was off the court,
he inspired millions of people around the world to do great things
• He was actively involved with his family and people he took an
interest in like future basketball star Jayson Tatum
7. Why I
selected this
post
• I selected this post because If I look back on
the past year this incident stands out the most
in my mind as the most viral thing on social
media. Also being born in 1995 I watched him
play my entire life and he was the best player
while I was growing up. No one threw
something away in my class without shooting
the trash and saying KOBE. Legends don’t
come very often.
8. What type of buzz
• I believe this post crated both positive
and negative buzz
• Many people took this as an
opportunity to reflect on Kobe
• Other people brought up he was
accused of rape and we should not
idolize him
9. Impact
• People have been impacted across the world and have made
murals in honor of him
• A service was conducted at the staples center in LA in honor of
Kobe
10. Analysis
• The post had such a large impact and created
so much buzz because Kobe Bryant is a once in
a generation type talent. A lot of people die
everyday but not everyday does someone this
famous die so unexpectedly in a helicopter
crash.
11. Analysis
• Everyone for what seems likes weeks
was talking about the incident. The
word of mouth marketing of the death
of Kobe was ridiculous. I could not go a
day without talking to someone about
Kobe Bryant premature death.
12. Conclusion
• This viral post came as a shock to society. People lost their role
model. When I heard the news, I could not believe it and nor could
the people I was with. The news broke it felt like it was a worldwide
tragedy. Even people who did not watch sports were impacted by
Kobe Bryant and others death that day on the helicopter.