Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8

1. 5 Steps for a Rock-Solid
Content Distribution Strategy 2020
Create content, but don’t stop there.
Promote it!

2. Introduction
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More than 4.5 million blogs are published daily. But, there’s a very small fraction of
content that we actually consume.
This is what makes content distribution even more important.
So let's unravel the strategies for effective content distribution.

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To reach the eyes of your audience, you need to strategize sharing
and distributing your content via three channels:
● Owned Content Distribution: Distributing content on your
your own blog, email newsletter, social media etc
● Earned Content Distribution: Distributing your content via
guest posts, retweets, mentions, or shares
● Paid Content Distribution: Paying for content distribution
such as via Pay-Per-Click (PPC) wherein a certain amount is
paid when someone clicks to view your content
What are the Basics of Content Distribution ?

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There is a huge variety of content that you might create.
Here’s the list:
● Blog Posts/Articles
● White Papers, eBooks, and Reports
● Podcasts
● Videos
● Infographics
● Case Studies
Types of Content

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1. Understand Your Audience: Study your data and create buyer personas that can help you
distribute the right content via the right channels.
2. Audit Your Content Assets: Understand the gaps in your content strategy and figure out your
existing content.
3. Choose Distribution Channels: Distribute content where your target audience is.
4. Create and Distribute Content: First, organically distribute your content then, share it on
communities.
5. Measure and Analyze Results: Analyze weekly, monthly, and quarterly to see which blog got
you the most traffic, which CTA worked the best etc.
Content Distribution Strategy 2020 in 5 Steps

6. Content Distribution Strategy 2020 in 5 Steps
Material is copyright of Grazitti Interactive and cannot be shared without prior permission

7. 1. Understand your Audience
Material is copyright of Grazitti Interactive and cannot be shared without prior permission
Study your data and create buyer personas
that can help you distribute the right content via
channels.

8. 2. Audit your Content Assets
Material is copyright of Grazitti Interactive and cannot be shared without prior permission
Understand the gaps in your content strategy
and figure out your existing content.

9. 3. Choose Distribution Channels
Material is copyright of Grazitti Interactive and cannot be shared without prior permission
Distribute content where your target
audience is.

10. 4. Create and Distribute Content:
Material is copyright of Grazitti Interactive and cannot be shared without prior permission
First, organically distribute your content
then, share it on communities.

11. 5. Measure and Analyze Results
Material is copyright of Grazitti Interactive and cannot be shared without prior permission
Analyse weekly, monthly, and quarterly to
see which blog got you the most traffic,
which CTA (Call-to-Action) worked the
best etc.

12. Material is copyright of Grazitti Interactive and cannot be shared without prior permission
Wish to be a content distribution samurai? Let’s talk.
Our content marketing team will be happy to help you whenever and wherever you need. Talk to us or
just drop in a line at info@grazitti.com and we’ll take it from there.
Originally published on Grazitti
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