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Competitor Tracking with BuzzSumo

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Overview of competitor tracking with BuzzSumo including how to:

- Review your competitor’s most shared content
- Analyze competitor content performance & compare
- Analyze what is working for your competitor
- See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
- Follow and engage with competitor amplifiers
- Create competitor content alerts (keyword, domain & links)

Published in: Marketing
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Competitor Tracking with BuzzSumo

  1. 1. Tracking Competitors (Content & Amplifiers) @steverayson @buzzsumo
  2. 2. Tracking Competitors 1. Review your competitor’s most shared content 2. Analyze competitor content performance & compare 3. Analyze what is working for your competitor 4. See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content 5. Follow and engage with competitor amplifiers 6. Create competitor content alerts (keyword, domain & links)
  3. 3. Search for most shared content
  4. 4. Search domain by topic
  5. 5. Search sub-domains
  6. 6. Filter by date
  7. 7. Analyze content 1. What topics are working 2. What content formats are they using 3. What networks are they getting traction 4. What headlines are they using 5. Who are the authors
  8. 8. Run content analysis report
  9. 9. Run content analysis report
  10. 10. Compare content performance
  11. 11. Amplifiers
  12. 12. View sharers
  13. 13. View sharers Analyze the fans of your competitor’s content Filter by: • Number of followers • Retweet ratio • Reply ratio • Page Authority Follow and engage
  14. 14. View backlinks
  15. 15. Filter backlinks
  16. 16. Filter by time period
  17. 17. Export data
  18. 18. Content Alerts
  19. 19. Keyword Alert
  20. 20. Link Alert
  21. 21. Domain Alert
  22. 22. Alerts Dashboard
  23. 23. Tracking Competitors 1. Review your competitor’s most shared content 2. Analyze competitor content performance & compare 3. Analyze what is working for your competitor 4. See who is amplifying your competitor’s content - who is sharing their content - who is linking to their content 5. Follow and engage with competitor amplifiers 6. Create competitor content alerts (keyword, domain & links)
  24. 24. BuzzSumo Content Intelligence In a Social World @steverayson @buzzsumo

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