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Influencer Marketing and Outreach with BuzzSumo

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Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.

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Influencer Marketing and Outreach with BuzzSumo

  1. 1. Influencer & Outreach Marketing @steverayson @buzzsumo
  2. 2. Typical Outreach Process • Find good quality content relevant that has been shared heavily • Find the creators of the content and the sites that they’ve posted on • Find who shares specific content • Research authors and sharers to find out how authoritative they are • Find influencers in your topic area • Filter by relevant factors (e.g., site authority, number of followers, engagement rate) • Add key people to an outreach list • Reach out and build relationships with them. Follow them, share their content • Work with them to create quality content assets including interviews • Utilise their distribution routes and contacts to build links and social signals to the assets
  3. 3. How BuzzSumo Can Help • Find content that is heavily shared • Identify the authors and their other most shared content • Find the people that share and amplify popular content • Find authoritative and well shared sites in the niche for your content • Find influencers in your topic area and filter by location, reach, authority and engagement • See the content they share • Follow and engage with influencers
  4. 4. 8 Ways To Find Influencers
  5. 5. 1. Find authors of heavily shared content
  6. 6. Where do they write?
  7. 7. 2. Search For Influencers By Topic
  8. 8. 3. Search for people by company
  9. 9. 4. View sharers of specific content
  10. 10. 5. Search for sharers of domain content
  11. 11. 6. Search sharers of competitor content Competitor A OR Competitor B
  12. 12. 7. Filter by Location
  13. 13. 8. Filter by Type
  14. 14. 8. Filter by Type
  15. 15. 8 Ways To Find Influencers 1. Find authors of content that is heavily shared 2. Search for influencers in a topic area 3. Search for people by company 4. View sharers of specific content 5. Search for sharers of domain content 6. Search sharers of competitor content 7. Filter by location 8. Filter by type
  16. 16. Export your lists
  17. 17. Get To Know Them • What do they share
  18. 18. Get To Know Them • What do they share
  19. 19. Set up an alert for them • Use an author alert
  20. 20. Follow
  21. 21. Use BuzzSumo With BuzzStream Create a prospecting list with BuzzStream
  22. 22. Use BuzzSumo With BuzzStream Click ‘start prospecting’
  23. 23. Use BuzzSumo With BuzzStream
  24. 24. Use BuzzSumo With BuzzStream
  25. 25. Building Relationships • Tweet and share their content • Mention them when you share their content • Comment on their blogs • Seek introduction through a connection • Ask to interview them for your website • Ask them to write a guest post for your site • Collaborate on content As Matthew Barby says the first thing that you need to establish when approaching an influencer is consider their incentive.
  26. 26. What you can offer • A link to the influencer’s personal site within each post, valuable if you have a high authority or highly ranked site • A recommendation for their services on your website • Free or discounted use of your services • Offer to share other content from the influencer to your mailing lists and social following Money – Payment by shares achieved say
  27. 27. Find target sites for placing content • Find relevant sites and blogs using searches • Find most shared domains with content analysis reports • Target those with active readerships • Find those willing to take guest posts
  28. 28. Use Google Search
  29. 29. Find link opportunities • See who is linking to competitor content
  30. 30. Build Twitter Ad Lists • Twitter now allows marketers to promote ads to audiences based on either email addresses from their own CRM system or lists of twitter IDs • Target people that share your content • Target influencers in a topic area • Export list from BuzzSumo and filter/refine
  31. 31. How BuzzSumo Can Help • Find content that is heavily shared • Identify the authors and their other most shared content • Find the people that share and amplify popular content • Find authoritative and well shared sites in the niche for your content • Find influencers in your topic area and filter by location, reach, authority and engagement • See the content they share • Follow and engage with influencers
  32. 32. BuzzSumo Content Intelligence In a Social World @steverayson @buzzsumo

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