The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
A powerful inﬂuencer marketing platform that
businesses use to surface inﬂuencers, trends
and audiences for more eﬀective marketing.
$100B are spent every year by
enterprises on digital marketing,
but only 15% is allocated to
- Forrester Research, US Digital Marketing Forecast 2014 to 2019
It’s hard to ﬁnd
the right people
in social media
Typical solutions use a combination of keyword
and follower counts as well as demographic and
psychographic information to identify inﬂuencers,
rank their popularity and ﬁnd their audiences.
Campaigns using this mass media approach can
get some results but still have to budget large ad
spends to reach their desired audience.
Little Bird uses contextual
segmentation. We leverage
social graph analysis to
group people, companies
and inﬂuencers together
based on their Twitter
relationships in networks
around a topic or
Marketers can then
take advantage of
this data about
and audiences to
drive more effective
FIND THE RIGHT NETWORK
Discover who has inﬂuence on Twitter from multiple network types. Find powerful
inﬂuencers 90% faster that will help drive your marketing.
NETWORKS AND COMMUNITIES
Discover how a network breaks down into communities. Filter by locations, "
community leaders, and hashtags or search for keywords across member proﬁles.
Discover who is inﬂuential based on the number of relationships that they have built in
the network. Focus your time on building the right inﬂuencer relationships.
Understand at a glance how you (or others) are connected with in a network and
where to quickly gain social capital through missed opportunities.
Discover who you can
connect with quickly
to gain social capital.
HOT CONTENT : INSIDER BLOGS
Find the best content and blogs faster. See tweets ranked by popular and network
engagement. Use high performing content to build relationships or curate it into your
social channels. See trends emerge 3 to 6 months ahead of the market.
Share directly out of
Filter to ﬁnd the
content that best suits
INFLUENCER PROGRAM SETUP
Little Bird simpliﬁes inﬂuencer discovery,
engagement and program measurement to scale
all of your marketing efforts and amplify their
effects. Here are eight steps for putting inﬂuencer
marketing to work for your business.
1. Discover your Inﬂuencer Network
2. Know what Inﬂuencers are Talking About
3. Set your Strategy
4. Curate Content and Engage Inﬂuencers
5. Incorporate Inﬂuencers into Key Marketing
6. Execute Paid, Earned and Owned Tactics
7. Measure the Impact
8. Optimize your Program
WHY? REAL RESULTS
Little Bird networks help you
scale word-of-mouth marketing
to more qualiﬁed audiences
through the inﬂuencers that they
This drives more qualiﬁed
digital traﬃc that can double
conversion on your marketing
INFLUENCER MARKETING ROI"
• 1/3 of Little Bird’s digital trafﬁc
comes from inﬂuencer created
• Dun & Bradstreet saw a 400%
increase in site trafﬁc during their
• Jama Software grew their Twitter
follower count by 27% in three
months and connected with hard-
to-ﬁnd sales targets.
• The Wilbert Group spent 70% less
time researching inﬂuencers and
discovering the best content for