The-Ultimate-Guide-to-Content-Syndication-Give-Leads-A-Leg-Up-And-Hand-Sales-On-A-Platter-Today.pdf

The Ultimate Guide to
CONTENT SYNDICATION
Give Leads
A Leg Up And Hand Sales
On A Platter Today.

Overview
In this ultimate guide to content syndication we
explore what content syndication is, how it
works, the nuances of content syndication, the
benefits, best practices and more…
It has all the ingredients to make you
successful at content syndication
You will be able to leverage this technique to
scale leads for your B2B brand.

01
04
06
10
34
38
What Is Content Syndication And How Does
It Work?
2.
Overview
1.
3 Big Pitfalls In Content Syndication And
How To Avoid These
3.
4 Big Mistakes Marketers Make And How To
Correct Them The Difference Between Original,
Curated and Syndicated Content Revealed:
4.
Big Mistakes Marketers Make And How To
Correct Them The Difference Between Original,
Curated and Syndicated Content Revealed
5.
8 Best Practices For Content Syndication
6.
Conclusion
Table of Content

1
Syndication of web-based content occurs when
content is re-published on a third-party website.
Think of content such as blog posts, articles, info-
graphics, videos, and more being distributed on
other websites. You could think of it as a sort of
barter arrangement.
The third-party website is provided with free, rele-
vant content to promote.
The content creator receives free exposure and
publicity, as well as backlinks to their own
website, which helps to increase organic traffic to
their site.
What Is Content Syndication
And How Does It Work?

2
For a long time before the internet, newspapers
and magazines with a large circulation and
readership would occasionally print syndicated
content provided by smaller publications and
independent writers.
Both parties benefited. The small player was able
to reach a much larger audience and, hopefully,
gain some notoriety, while the large publication
was able to produce more content without having
to spend any additional resources on it.
Syndication is not a new
concept in the media industry.

3
Look at the rising popularity of recycling, or upcy-
cling as some would call it. Now extend this from
paper, bottles, plastic and such to web content
and you will see that content can be repurposed
and syndicated.
By syndicating your online content, you essen-
tially "recycle" it.
If done correctly, syndication can be extremely
effective in
Recycling & Syndication
Promoting your content online
Driving traffic to your website
Reaching a larger audience, and
Hopefully converting some of
those visitors into customers.

4
A recent Salesbox survey found that 65 percent of
B2B marketers consider content syndication to be
a critical lead generation tactic in their overall lead
generation strategy.
When it comes to content syndication, there are
three potential pitfalls that you should be aware of.
a. Syndicated content may not be original
In some cases, content syndicators simply repub-
lish content that already exists elsewhere on the
web.
b. Syndicated content may not be well-targeted
Content syndicators often publish content to as
many places as possible, without regard for
whether or not the audience is actually interested
in the topic. This can result in a lot of wasted effort
on your part.
3 Big Pitfalls In Content Syndication
And How To Avoid These

5
c. Syndicated content may not be timely
Content syndicators sometimes are guilty of re-
publishing old content, rather than publishing new,
timely content. This can make it difficult to keep
your audience engaged.
Fortunately, there are a few ways to avoid these
pitfalls.
Make sure that the content you syndicate is
truly original
Target your content to specific, interested
audiences.
Ensure that your syndicated content is timely
and relevant.

6
a. Syndicated content may not be or Not
Defining Your Goalsiginal
Without clear goals, it's difficult to measure suc-
cess and determine whether or not your syndica-
tion efforts are paying off.
Some common goals for content syndication
include:
Think about what you want to achieve with your
content syndication and make sure your goals are
clear and measurable.
Big Mistakes Marketers Make And
How To Correct Them
Generating leads
Driving traffic to your website
Increasing brand awareness

7
b. Not Promoting Your Content
Marketers often fail to promote their content once
it's been syndicated. Just because your content is
appearing on another website or blog doesn't
mean people will automatically see it.
You need to promote your syndicated content just
like you would any other piece of content. This in-
cludes promoting it on your own website and
social media channels and encouraging the site
where it's been syndicated to do the same.
c. Not Promoting Your Content
Just like with any other piece of content, it's im-
portant to optimize your syndicated content for
search engine optimization (SEO). This means
including relevant keywords, using proper format-
ting, and making sure your title and meta descrip-
tion are appealing to readers.
If you're not sure how to optimize your content for
SEO, there are plenty of resources

8
available online. Just do a quick search and you'll
find plenty of articles and guides to help you out.
d. Not Tracking Your Results
Just like with any other piece of content, it's im-
portant to optimize your syndicated content for
search engine optimization (SEO). This means
including relevant keywords, using proper format-
ting, and making sure your title and meta descrip-
tion are appealing to readers.
If you're not sure how to optimize your content for
SEO, there are plenty of resources
Finally, one of the biggest mistakes marketers
make with content syndication is not tracking their
results. Without tracking, it's impossible to tell
whether or not your content syndication efforts
are paying off.
There are a few different ways to track the results
of your content syndication.
https://www.constant-content.com/content-writing-service/2018/11/seo-content-optimization/
https://www.constant-content.com/content-writing-service/2018/11/seo-content-optimization/

9
One is to use Google Analytics. Just set up goals
and track the number of people who complete that
goal after reading your syndicated content.
Another way to track results is to include a unique
tracking URL for your syndicated content. This
URL can be used to track the number of clicks and
impressions your content receives.
No matter which method you use, just make sure
you're tracking your results so you can adjust your
strategy as needed.

10
When it comes to content, there are three main
types: original, curated, and syndicated. So, what’s
the difference between them?
Original content is, well, original. It’s created spe-
cifically for your site or blog by you or your team.
Curated content is content that you didn’t create
yourself, but hand-picked from other sources be-
cause you think it would be a valuable addition to
your site.
Syndicated content is content that’s republished
from another source, usually with permission.
Now that we’ve gone over the basics, let’s take a
more in-depth look at each type of content.
The Difference Between Original,
Curated and Syndicated Content

11
Original Content
Original content is, as we said, content that you or
your team create specifically for your blog or web-
site. This could be in the form of blog posts, arti-
cles, infographics, videos, or any other type of
content. The key here is that it's all your own work
- you didn't borrow it from someone else.
There are
5 benefits to creating original content.
It helps you establish yourself as an expert in
your industry.
When you share your own insights and per-
spectives, you can position yourself as a
thought leader. This can lead to more website
visitors, more social media followers, and more
opportunities for speaking engagements and
other business deals.

13
It builds relationships with other experts in
your industry.
When people see that you're creating your own
content, they'll be more likely to trust you and
your company. This is especially important if
you're selling products or services.
When you share your original content with
others, they'll be more likely to do the same for
you. This can help you build a network of ex-
perts that you can rely on for advice, feedback,
and support.
The benefits of creating original content are
that you have complete control over what’s
published on your site, you can target specific
keywords and topics, and you can build up your
brand’s voice and personality.

14
Curated Content
Curated content is content that you didn’t create
yourself, but hand-picked from other sources be-
cause you think it would be a valuable addition to
your site.
When curating content, it’s important to make sure
that it’s high-quality, relevant, and from a trust-
worthy source. Curating content can save you
time and money, and it can also help to improve
your site’s SEO by increasing the number of back-
links.
However, you do need to be careful with curated
content, as it can come across as lazy if not done
correctly.

12
It builds trust with your audience.
When people see that you're creating your own
content, they'll be more likely to trust you and
your company. This is especially important if
you're selling products or services.
It drives traffic to your website.
When you create something new and share it
online, people will be curious to check it out.
This can lead to more website visitors, and ulti-
mately, more customers or clients.
It differentiates you from your competitors.
If everyone in your industry is publishing the
same type of content, you can stand out by
doing something different. This could be creat-
ing a new type of content, or simply putting
your own spin on a popular topic.

15
Syndicated Content
Syndicated content is content that’s republished
from another source, usually with permission. This
could be an article from another website that you
think would be valuable for your readers, or a blog
post that you loved and want to share with your
audience.
The benefits of syndicated content are that it can
help to build relationships with other bloggers and
websites, and it can also save you time and money.
However, you need to be careful with syndicated
content, as you don’t want to end up republishing
low-quality or duplicate content.

16
The 10 Big Benefits of Content
Syndication
Content syndication can be a great way to get
your content seen by a wider audience and to gen-
erate more leads for your business.
Here are some of the key benefits of syndicating
content for b2B organizations
Revealed

17
a. Reach a Wider Audience
When you syndicate your content, you’re able to
reach a much wider audience than you would if
you were only publishing on your own site. This is
because you’re tapping into the networks of other
sites that your content is being published on.
https://digitalzone.com/blog/6-best-practices-for-b2b-content-syndication/
b. Drive More Traffic to Your Site
Syndicating your content can also help drive more
traffic back to your website. This is because when
people see your content on other sites, they’ll be
curious to learn more about you and will visit your
site to check you out.
c. Establish Yourself as an
Expert
When you syndicate your content, you’re able to es-
tablish yourself and your business as an expert in
https://digitalzone.com/blog/4-imperfections-in-content-syndication-that-could-kill-your-b2b-business/
https://digitalzone.com/blog/5-expert-tips-for-better-content-syndication-in-the-b2b-industry/

18
your industry. This is because you’re providing
quality content that people are finding useful and
are interested in.visit your site to check you out.
d. Build Your Email List
establish yourself and your business as an expert
in your industry. This is because you’re providing
are interested in.
e. Get More Leads
If you syndicate your content on sites that your
target market frequents, you’ll be able to generate
more leads for your business. This is because you’ll
be putting your content in front of people who are
already interested in what you have to offer.
Whenyousyndicateyourcontent,you’reabletoestablishyourselfandyourbusinessasanexpertinyourindustry.Thisisbecauseyou’reprovidingqualitycontentthatpeoplearefindingusefulandareinterestedin.
https://digitalzone.com/blog/b2b-content-syndication-for-prospecting-and-generating-leads/

19
your industry. This is because you’re providing
are interested in.visit your site to check you out.
d. Build Your Email List
establish yourself and your business as an expert
in your industry. This is because you’re providing
are interested in.
e. Get More Leads
If you syndicate your content on sites that your
target market frequents, you’ll be able to generate
more leads for your business. This is because you’ll
be putting your content in front of people who are
already interested in what you have to offer.
https://digitalzone.com/blog/b2b-content-syndication-for-prospecting-and-generating-leads/

20
f. Get More Sales
By syndicating your content, you’ll also be able to
make more sales. This is because you’ll be able to
reach a larger audience and get more people inter-
ested in what you have to offer.
g. Enhance Your SEO
Syndicating your content can also help enhance
your SEO. This is because when you syndicate your
content, you’re able to get backlinks from other
websites. These backlinks can help improve your
website’s ranking in search engines.
h. Get More Social Shares
When you syndicate your content, you’re more likely
to get it shared by others. This is because people
will see your content on other websites and will be
more likely to share it with their followers.
https://digitalzone.com/blog/how-to-build-a-content-syndication-strategy-that-gets-you-more-leads/
https://digitalzone.com/blog/5-winning-content-syndication-strategies-for-b2b-companies/

21
i. Increase Your Social Media
Engagement
Syndicating your content can also help increase
your social media engagement. This is because
when you syndicate your content, you’re able to get
it in front of more people. And, when more people
see your content, they’re more likely to engage with
it on social media.
There are specific social media growth tools that
you can use for this.
j. Boost Your Brand Awareness
Lastly, syndicating your content can help boost
your brand awareness. This is because when you
syndicate your content, you’re able to get it in front
of more people. And, when more people are ex-
posed to your content, they’re more likely to re-
member your brand.
https://optinmonster.com/23-tools-that-will-take-your-social-media-marketing-to-the-next-level/
https://digitalzone.com/blog/5-syndication-tools-to-spread-your-brand-thick-on-the-web/

22
Scale Leads:
Content syndication can be a great way to get your
content seen by a wider audience and to generate
more leads for your business. If you’re looking for
ways to reach a larger audience and increase your
leads, syndicating your content is a great option.
Are you looking for ways to syndicate your content
and get more eyes on your b2b brand?
There are many different ways to do this, and it all
depends on what platform you are using and what
your goals are.
Here are 12 different ways to syndicate content
online for b2b companies:
https://digitalzone.com/blog/?s=content+syndication
12 Great Ways By
Syndicating Your Content

23
Scale Leads:
Content syndication can be a great way to get your
content seen by a wider audience and to generate
more leads for your business. If you’re looking for
ways to reach a larger audience and increase your
leads, syndicating your content is a great option.
1. Use social media platforms
This is one of the most popular and easiest ways to
syndicate content. Simply share your content on
popular social media platforms like Twitter,
LinkedIn, and Facebook.
https://digitalzone.com/blog/?s=content+syndication
https://in.linkedin.com/ https://www.facebook.com/
12 Great Ways By
Syndicating Your Content

24
2. Use a content syndication
platform
There are many different content syndication plat-
forms available, such as Taboola and Outbrain.
These platforms help you get your content in front
of a larger audience.
3. Use a content marketing
platform
Content marketing platforms, such as HubSpot
and Marketo, offer ways to syndicate your content
and reach a larger audience.
4. Use an email marketing
platform
Email marketing platforms, such as Constant Con
https://digitalzone.com/blog/the-14-best-content-syndication-platforms-for-2022/
https://shanebarker.com/blog/content-marketing-platforms/
https://influencermarketinghub.com/email-marketing-software-platforms/
https://blog.hubspot.com/
https://www.marketo.com/

25
tact and MailChimp, offer ways to syndicate your
content to your email list.
6. Use a PR platform
PR platforms, such as PRWeb and PRNewswire,
can help you syndicate your content to the media.
7. Use an influencer marketing
platform
Influencer marketing platforms, such as BuzzSumo
and Kred, can help you connect with influencers who
can help promote your content.
5. Use a paid advertising
platform
Paid advertising platforms, such as Google Ad-
Words and Bing Ads, can help you syndicate your
content to a larger audience.
https://dclouds.in/social-media-platforms-paid-advertising/
https://service.prweb.com/
https://buzzsumo.com/
https://www.cision.com/prnewswire/

27
8. Use a content curation
platform
Content curation platforms, such as Scoop.it and
Paper.li, can help you curate and syndicate con-
tent from other sources.
tool
Content curation platforms, such as Scoop.it and
Paper.li, can help you curate and syndicate con-
tent from other sources.
tool
There are many different content syndication
tools available, such as RSS Feeds and IFTTT.
These tools can help you syndicate your content
to different platforms.
http://www.curata.com/blog/content-curation-tools-the-ultimate-list/
http://www.curata.com/blog/content-curation-tools-the-ultimate-list/
https://en.wikipedia.org/wiki/RSS https://ifttt.com/

28
11. Use a content management
system
Content management systems, such as Word-
Press, Joomla, Drupal, and ProcessWire offer
ways to syndicate your content using RSS Feed
Plugins.
12. Use a content marketing
services
Content marketing agencies, such as Contently
and Skyword, offer services to help you syndi-
cate your content.
https://wordpress.com/
https://clutch.co/agencies/content-marketing https://contently.com/
https://www.skyword.com/
https://wordpress.com/ https://www.joomla.org/ https://www.drupal.org/ https://processwire.com/

29
Guest blogging is a great way to get your content
in front of new audiences. You can find blogs that
accept guest posts and pitch them ideas forarti-
cles that would be a good fit for their audiences.
Guest blogging is also a great way to build rela-
tionships with other businesses and influencers in
your industry. Here is a giant list of guest blog-
ging sites.
When it comes to syndicating your content, one of
the key things to avoid is duplicate content.
This can happen when you accidentally publish
the same article on multiple platforms, or if you re-
publish content from other sources without adding
your own original spin.
Use guest blogging
Ways To Avoid Duplicate Content
Issues When Syndicating Content
https://neilpatel.com/blog/guide-to-guest-blogging/
https://www.expert-seo-training-institute.in/blog/guest-posting-sites/
5

30
1. Use canonical tags
A canonical tag is an HTML element that tells
search engines which version of a piece of con-
tent is the original. This is helpful if you have
identical or very similar content on multiple pages
of your website, or if you want to republish some-
one else's content on your site.
To add a canonical tag to your page, simply add
the following line of code to the head section of
your HTML:
<link rel="canonical"
href=
"http://www.example.com/original-article.html">
2. Noindex duplicate content
If you have duplicate content on your website
that you don't want search engines to index, you
can use the "noindex" meta tag. This tells search

31
2. Noindex duplicate content
If you have duplicate content on your website
that you don't want search engines to index, you
can use the "noindex" meta tag. This tells search
engines not to index the page, which will effec-
tively hide it from search results.
To add a noindex tag to a page, you would add
the following code to the head section of your
HTML:
<meta name="robots" content="noindex">
3. Use rel="syndication" tags
If you want to syndicate your content on other
websites, you can use rel="syndication" tags to
let search engines know that the content is being
republished. This helps to avoid duplicate con-
tent issues, as search engines will typically only
index the original version of syndicated content.

32
To add a syndication tag to your page, you would
add the following code to the head section of
your HTML:
<link rel="syndication" href=
"http://www.example.com/feed.xml">
4. Use 301 redirects
If you need to move content from one URL to an-
other, you can use a 301 redirect. This tells
search engines that the content has been perma-
nently moved, and will redirect traffic from the
old URL to the new one.
To set up a 301 redirect, you would add the fol-
lowing code to your .htaccess file:
Redirect 301 /old-page.html
http://www.example.com/new-page.html

33
5. Use the robots.txt file
The robots.txt file is a text file that you can create
to tell search engines which pages on your web-
site you do or do not want them to index. This can
be helpful in avoiding duplicate content issues, as
you can specifically exclude pages that you don't
want search engines to index.
To create a robots.txt file, simply create a text file
and save it as "robots.txt" in the root directory of
your website.
Then, add the following lines of code, replacing
"example.com" with your own domain name:
User-agent:
Disallow: /
By following these tips, you can avoid duplicate
content issues when syndicating your content.

34
Whether you’re a small business or a large enter-
prise, content syndication can be a great way to
get your content seen by more people. But what
are the best practices for content syndication?
Here are some of the best practices for content
syndication:
Best Practices For
ContentSyndication
1. Use high-quality content
If you want your content to be syndicated, it
needs to be high quality. This means well-written,
8

35
informative, and engaging. If your content is syn-
dicated by other sites, it will reflect on their brand
as well as yours, so make sure it’s up to par.
2. Optimize your headlines
Your headline is what will make people want to
click on your article in the first place. So make
sure it’s catchy and to the point. A good headline
will make people want to read your article, even if
they’re not familiar with your brand.
Use a headline analyzer or headline formulas for
optimizing your headlines.
3. Use images and videos
Images and videos can help break up your text
and make your article more visually appealing.
People are more likely to read an article that in-
cludes images or videos, so make sure to include
them when you can.
https://coschedule.com/headline-analyzer https://sumo.com/stories/headline-formulas

36
4. Make your content
shareable
Make it easy for people to share your content by
adding social sharing buttons to your articles.
The more people who share your content, the
more exposure it will get.
Tools for sharing content will help with this
activity.
5. Promote your content
Just because you’ve published your article
doesn’t mean people will automatically see it.
You need to promote your content through your
own channels, such as social media, email, and
your website. You can also submit your article to
content aggregators and directories.
http://blog.idonethis.com/top-21-tools-for-social-sharing/
https://blog.hubspot.com/marketing/content-aggregators https://www.searchenginejournal.com/web-directories-list/287799/

36
By following these best practices, you can make
sure your content is syndicated effectively and
reaches the widest audience possible.
Syndicating your content is a great way to get
your name and your content out there. But, as
with anything, there are right ways and wrong
ways to go about it. Here are some best practices
for content syndication for b2b.
6. Choose the right platform
There are a lot of different content syndication
platforms out there. Do your research and
choose the one that is the best fit for your con-
tent and your audience.
7. Monitor your results
Keep an eye on your analytics to see how your
content is performing. See what is working and
what is not. Make changes as needed.

37
8. Be patient for results
Content syndication is not a quick fix. It takes
time to build up an audience and get traction. Be
patient and keep at it.
If you follow these best practices, you will be
successful.

38
In this post, we learned about Content Syndica-
tion, how it works, what its pitfalls are, the big mis-
takes that marketers make with it, all the benefits
of using it, ways to avoid duplication when you
syndicate, plus the best practices.
Hopefully, enough to get you started on your Con-
tent Syndication journey.
Conclusion
https://neilpatel.com/blog/guide-to-guest-blogging/

39
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https://digitalzone.com/contact-us
https://digitalzone.com/

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