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Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman

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Slides from webinar about amplifying content, co-lead by Steve Rayson of BuzzSumo and Barry Feldman of Feldman Creative

Published in: Marketing
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Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman

  1. 1. Using BuzzSumo’s New Backlink Data www.buzzsumo.com
  2. 2. Steve Rayson @steverayson steve@buzzsumo.com
  3. 3. Why Content Amplification? Let’s tweet… #ContentAmp
  4. 4. WordPress Posts Per Month
  5. 5. Normal Distribution of Shares & Links
  6. 6. Actual Distribution of Shares & Links
  7. 7. Most content gets few shares and fewer links
  8. 8. Your Content Needs An Amplification Strategy because….
  9. 9. Your Content Only Rocks When 
 It Reaches An Audience
  10. 10. Barry FeldmanOnline Marketing Super Freak @ Feldman Creative
  11. 11. Hello…? Hello…? Hello…?
  12. 12. AMPLIFY
  13. 13. Strategies for reaching a larger audience with CONTENT PROMOTIONand distribution
  14. 14. Paid Earned Owned
  15. 15. paid Advertising Sponsorships Paid promotions
  16. 16. Benefits of paid promotion Immediate Control Targeted Scalable
  17. 17. Facebook Boosted Posts
  18. 18. Promoted tweets
  19. 19. LinkedIn 
 sponsored updates
  20. 20. YouTube ads
  21. 21. Stumble Upon paid discovery
  22. 22. reddit ads
  23. 23. Native advertising
  24. 24. Paid content discovery services Outbrain Taboola Adblade
  25. 25. Pay Per Click Google Adwords | Bing from Microsoft
  26. 26. Retargeting AdRoll | Retargeter | Fetchback | Chango | Many more
  27. 27. earned Customers become the channel… Word of mouth.
  28. 28. Benefits of earned media Credibility Key to sales Lifespan Free
  29. 29. Guest blog
  30. 30. Syndicated content
  31. 31. Scoop.it Paper.li Anywhere Get curated
  32. 32. Inspire Influencers to share your content
  33. 33. Social media
  34. 34. Get found via search I’m about to buy a…
  35. 35. The All-Powerful Word of mouth 1. Recommendations 2. Branded websites 3. Opinions posted online 4. Editorial content
  36. 36. owned Website Blog Social media channels Email marketing
  37. 37. Benefits of owned media Control Cost efficiency Longevity Versatility
  38. 38. Email 
 marketing Opt-in forms
  39. 39. Gated offers on 
 landing pages Email 
 marketing
  40. 40. eNewsletters Timely offers Promotions Autoresponders Email 
 marketing
  41. 41. Social media marketing Create rich updates Use links/CTA
  42. 42. Social media marketing Twitter cards
  43. 43. Social media marketing LinkedIn Groups Tag peers (+ @ #) Pinboards #Hashtags Ask for shares Quote experts
  44. 44. Blog Make it easy to share with buttons
  45. 45. Blog Add a social-style comments section such as Disqus or Livefyre
  46. 46. Blog Use great images worthy of sharing
  47. 47. Blog Create pre-populated tweets with a tool such as “Click to Tweet” plugin
  48. 48. Expand your digital footprint YouTube channel Free content platforms iTunes SlideShare Scribd
  49. 49. Foster employee advocacy Give employees
 ownership Train them Empower them Governance Employees are often the most 
 overlooked content promotion strategy
  50. 50. Repurpose content Website
  51. 51. Audit your content assets Website Blog And/or create repurposing plans in advance
  52. 52. Maximize formats Content library
  53. 53. AMP Up Integrate Experiment Refine Paid, earned and owned complement each other
  54. 54. Everything should 
 point back to your website
  55. 55. Analyze traffic and conversion
  56. 56. Reachand connect with a larger audience Free eBookFrom Feldman Creative and CoSchedule feldmancreative.com/amplify
  57. 57. Using BuzzSumo’s New Backlink Data www.FeldmanCreative.com

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